San Francisco Marketing Programs
Students who want to study marketing can find several educational options close to the city of San Francisco. This article looks at three schools within 25 miles of the city center. Also included is a table of information about the institutions that will help students decide on a program. Brief information about a few other universities with marketing programs is also offered.
- Menlo College is a school devoted mainly to business, and it offers a bachelor's degree program in marketing. Menlo is about 25 miles from downtown San Francisco.
- Holy Names University, about 13 miles from downtown, provides flexible learning programs for students from all kinds of backgrounds. It offers bachelor's and master's degree programs.
- Just under two miles from downtown, the University of San Francisco offers a bachelor's and a master's degree program related to marketing. There are several extracurricular opportunities for enterprising students.
Find schools that offer these popular programs
Comparison of Schools
When choosing a school, potential marketing majors want to consider a number of factors, such as school type, tuition, enrollment and graduation rate. The following table puts that information together in an easy-to-use format.
|Menlo College||Holy Names University||University of San Francisco|
|School Type||4-year; private not-for-profit college||4-year; private not-for-profit university||4-year; private not-for-profit university|
|Total Enrollment (2017)||744*||884*||11,063*|
|Campus Setting||Large suburb||Large city||Large city|
|Undergraduate Tuition & Fees (2017-2018)||$41,350*||$38,188*||$46,250*|
|% of First-Year Students Receiving Some Form of Financial Aid (2016-2017)||99%*||100%*||83%*|
|Acceptance Rate (2017)||43%*||53%*||66%*|
|Retention Rate (2016-2017)||76% for full-time students*||82% for full-time students*||85% for full-time students*|
|Graduation Rate (for students who began in 2011)||53%* (13% transfer-out rate)*||43%* (4% transfer-out rate)*||77%* (13% transfer-out rate)*|
Source: *College Navigator, National Center for Education Statistics (NCES).
Menlo College offers one bachelor's degree program in marketing. Students will learn about several aspects of marketing, including the basics of products, prices and promotions.
Bachelor of Science (BS) in Business, Marketing Major
In this program, students will learn about pricing strategies and customer awareness of products. Courses include financial management, Internet marketing, marketing research and consumer behavior. After completing the program, marketing students will be prepared for careers in sales, advertising or product development.
Holy Names University
This Roman Catholic university has undergraduate and graduate programs in business with concentrations in marketing. Students applying to the grad program need to have a bachelor's degree, and they also need to complete prerequisite business coursework.
Bachelor of Arts (BA) in Business, Marketing Concentration
The bachelor's degree program will develop students' communication, business and analytical skills. Foundational courses in accounting, business law, management, economics, spreadsheets and statistics are required. Students can specialize in marketing, and they will take courses like marketing research, consumer behavior and business finance.
Master of Business Administration (MBA), Marketing Concentration
This graduate degree program can be completed in 1-2 years. The program's focus is aimed at professionals who want to gain advanced education on leadership styles, management, global economies and marketing. Students take courses in decision modeling, managerial accounting, international management, financial management and corporate policy/ethics. Those interested primarily in marketing can move on to the concentration coursework in marketing research, diverse consumer behavior and strategic marketing.
University of San Francisco
This university affiliated with the Roman Catholic Church offers a marketing undergraduate and graduate degree program. Those who are applying to the graduate program need to have a bachelor's degree and at least two years of work experience. There are several variations of the MBA program, including Full-Time, Part-Time, One-Year and Accelerated Part-Time. There is also a curriculum designed for executives, which prefers applicants to have eight years of professional experience.
Bachelor of Science in Business Administration (BSBA) in Marketing
Students in this undergrad program need to complete both core business and marketing major courses. Foundation courses include topics in accounting, marketing management, financial management, legal/regulatory environment and economics. Students will learn how to develop good pricing strategies, communicate effectively and understand global competition. Other courses include marketing research, consumer behavior and international marketing management.
MBA, Marketing Concentration
This accredited MBA program provides a concentration in marketing. Students will develop their critical thinking, leadership, business and analytical skills. They will also be able to understand how to create strategic plans and provide innovation in their marketing practices. Students may take courses in managerial/financial accounting, marketing, managerial finance, spreadsheets and strategic management. If students opt to take the marketing concentration, they will complete 12 additional credits in the field.
Other School Options
Marketing programs can also be found at Golden Gate University - San Francisco located near downtown San Francisco and Santa Clara University located about 40 miles south of the downtown area.