Business Marketing Vocational School Program Overviews

Business marketing programs at vocational schools or community colleges are available at the certificate and associate's degree levels. Certificate and degree-holders can seek entry-level positions in advertising, promotion, sales and market research.

Essential Information

Business marketing vocational school certificate and associate's degree programs provide basic training in promotion and marketing strategies, along with basic business courses in accounting, communications and sales. Some associate's programs include an internship. Covering basics of marketing and advertising, some of these programs may take a year or less to complete. Prerequisites for admission includes a high school diploma or GED.


Certificate in Marketing

A certificate program in marketing covers the fundamentals of promoting a business and selling its goods and services as well as basics in business operations, accounting and business law. Students learn how to analyze and fulfill needs and wants in a given market. Course material in a business marketing certificate program covers the basics of business marketing and other topics such as:

  • Business basics
  • Accounting
  • Communications

Associate's Degree in Marketing

An associate's degree in marketing provides an introduction to business management, communication and marketing. Students gain some skills in oral and written communication, analysis and networking. Most of the work is classroom-based, but some schools require students to complete internships with local businesses. Programs have general education requirements, such as writing, humanities, math and social science, in addition to core business requirements. Some course topics include:

  • Marketing
  • Market research
  • Retailing and sales
  • E-commerce
  • Public relations

Popular Career Options

Sales and marketing are extremely important to businesses, and many businesses employ sales and marketing staff. A certificate in business marketing from a vocational school is most likely to lead to an entry-level position or other jobs such as that of sales associate, junior marketing associate, and sales office assistant.

Employment Outlook and Salary Information

According to U.S. Bureau of Labor Statistics' (BLS) projections for the period of 2014-2024, positions for advertising, promotions, and marketing managers should grow by about 9%. The BLS reports that the median annual wage of marketing managers was $128,750 in 2015.

Continuing Education Information

Business marketing programs are also available at the bachelor's, master's and doctoral degree levels. Graduates hoping to work in business marketing may find more job opportunities if they have earned at least a bachelor's degree.

A certificate or associate's degree in marketing from a vocational school provides students with the marketing, accounting, sales and communication skills needed for entry level marketing and advertising positions. Many graduates of these programs opt to go into a bachelor's degree program for better career opportunities.


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