Public relations majors are offered by 4-year colleges and universities, and are often housed within a school's communications or journalism department. Due to the competitive nature of the field, prospective students should be sure to pick a school with the latest training and a curriculum that matches their personal interests.
10 Schools with Public Relations Programs
The colleges in this table have public relations programs, often concluded with bachelor's degrees.
|College/University||Location||Institution Type||Degrees Offered||Undergraduate Tuition & Fees (2015-2016)*|
|The University of Texas at Austin||Austin, TX||4-year, Public||Bachelor's, Master's||$9,806 (in-state)
|University of Florida||Gainesville, FL||4-year, Public||Bachelor's||$6,381 (in-state)
|University of Southern California||Los Angeles, CA||4-year, Private not-for-profit||Bachelor's, Master's||$50,277|
|University of Georgia||Athens, GA||4-year, Public||Bachelor's, Master's, Doctoral||$11,622 (in-state)
|Texas Tech University||Lubbock, TX||4-year, Public||Bachelor's||$8,028 (in-state)
|The University of Alabama||Tuscaloosa, AL||4-year, Public||Bachelor's, Master's||$10,170 (in-state)
|San Jose State University||San Jose, CA||4-year, Public||Bachelor's||$7,378 (in-state)
|Central Michigan University||Mount Pleasant, MI||4-year, Public||Bachelor's||$11,850 (in-state)
|Kent State University at Kent||Kent, OH||4-year, Public||Bachelor's||$10,012 (in-state)
|University of South Carolina - Columbia||Columbia, SC||4-year, Public||Bachelor's||$11,482 (in-state)
Source: *National Center for Education Statistics
School Selection Criteria
When choosing a public relations program, keep the following factors in mind.
- Prospective students may want to select a program that emphasizes practical skills through project-oriented classes or a school that has close relationships with local businesses that can offer internships or summer jobs.
- Those who have an interest in a public relations specialization, such as digital media, might explore schools with such focuses.
- Individuals may wish to look for colleges that are affiliated with local chapters of the Public Relations Student Society of America (PRSSA), which can help students make industry contacts.
Bachelor's Degree in Public Relations
The curriculum of a bachelor's degree program in public relations takes approximately four years to complete and may result in a Bachelor of Arts or Bachelor of Science. Public relations majors may wish to complete a minor in a related discipline, such as advertising or marketing. In addition to coursework, an internship and capstone project may be part of the curriculum. A bachelor's program for public relations covers topics such as project and account management, speechwriting, mass media law, consumer behavior, and campaign development.
Degrees in public relations can be achieved at numerous full-time colleges, some offering graduate programs as well. Schools that provide a program with business connections would be wise to consider.