Within corporate communications classes, students focus on the management, strategic planning, and implementation of marketing, communication, and public relations techniques all to resolve corporate dilemmas. Corporate communications courses can be found within bachelor's and master's degree programs in such majors as communications and public relations. The field may be offered as an area of emphasis or the primary area of study.
Topics reviewed in corporate communication courses may include the following:
- Communications theory
- Organizational behavior
- Public relations management
- Professional ethics
Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
List of Courses
This course studies communication that occurs within an organization, or business. Participants learn to identify and solve communication problems within a company. Because the course discusses how communication theories are applied in business contexts, a background course in general communication and theory may be a prerequisite. Although organizational communication is frequently a required course, some programs offer it as an elective.
Communication and Leadership
Students in this class learn how to use communication skills to encourage teamwork. They study charisma and public speaking skills. Some versions of this course examine communication technologies. Instructors also elaborate on how to achieve the goals of an organization through the effective use of leadership.
International Corporate Communication
Some degree programs will offer a course in corporate communication that emphasizes international considerations. Students discover the cultural, political and legal factors that impact business correspondence on a global level.
Communications Ethics and Law
Through this course, students learn the legal regulations and ethical guidelines that govern the communications world. Individual laws and case studies will be examined. Students will review professional codes of conduct and have the opportunity to develop their own ethical codes.