Best Bachelor's Degrees in Advertising

Apr 15, 2021

Advertising Degrees

An advertising degree may sometimes be confused with a marketing degree, but there are differences between advertising and marketing degrees. While marketing focuses more on anticipating or predicting demand for a product, advertising focuses on creating interest in a product through commercial advertising.

Advertising programs teach students how to make products and services appeal to a targeted audience. While some entry-level advertising jobs do not require a degree, a bachelor's degree is usually preferred for most positions. Read on to learn more about the types of advertising degrees available.

The Best Bachelor's Degree Programs in Advertising

From copywriting, to art direction, to media planning and strategy, the world of advertising is a thrilling and ever-changing one. To help students find the program that is best suited for their career ambitions, Study.com compiled a list of the 2021 Best Bachelor's Degrees in Advertising. The list is based on a range of factors, including accessibility and affordability, and uses data from the U.S. Department of Education. If you are someone who would love to see something you made on TV or in print, we have some good news -- there is no better time to seek out an advertising degree, because the demand for advertising professionals will be high the next few years. Each and every one of these schools would make an excellent choice for the creative and strategic thinkers who are ready to craft amazing advertisements and shape cultural landscape.

1. Fashion Institute of Technology

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$7,990 54% 80% 73% Yes Yes AP / NCCRS Credits

At the top of our list is the Bachelor of Science in Advertising and Marketing Communications degree at the Fashion Institute of Technology, also known as FIT. Based in New York City, FIT offers its students hands-on experience in everything from media planning to directing commercials to writing press releases. All graduates will have a range of industry expertise and are required to complete an internship during their time at FIT, making them competitive candidates in the job market. Students have the opportunity to study abroad while earning their degree and can choose from a range of exciting locales, like Mexico and Rome. FIT even offers month-long internships abroad in London or Shanghai.

2. University of Oregon

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$12,720 82% 74% 77% Yes Yes AP Credits

The University of Oregon in Eugene offers both a Bachelor of Science and a Bachelor of Arts in Advertising. The school knows what advertising agencies and brands are looking for -- creative and innovative work -- and educates its students accordingly. Students receive an immersive advertising experience with the completion of a portfolio and participation in a student-run agency that serves real, professional clients. Additionally, students participate in national competitions, go on networking trips, and are taught by highly experienced faculty. It is no wonder the University of Oregon's graduates now work at some of the leading companies around the country including Wieden + Kennedy, Nike, and Starbucks.

3. The University of Alabama

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$10,780 83% 71% 79% Yes Yes AP / NCCRS Credits

The Bachelor of Arts in Advertising from the University of Alabama's College of Communication and Information Sciences in Tuscaloosa proudly arms its students with requisite skills in persuasive communication, creative problem solving, and message development to excel in their field. Advertising majors choose either a creative specialization in art direction or copywriting or a consumer specialization that focuses on research. Graduates aren't just set up for a range of exciting career opportunities, such as being a production specialist or a market researcher, they are also well-versed in how to do their jobs in an ethical, socially conscious manner.

4. University of Colorado Boulder

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$12,500 78% 69% 66% Yes Yes AP Credits

With an advertising track that offers two options: advertising creative and advertising strategy, students in the Bachelor of Science in Strategic Communications degree program at the University of Colorado Boulder can cater their education to suit their passions and strengths. Though an internship is not required to graduate from this fantastic school, students still have the chance to earn real-world experience at the American Advertising Awards, a competition that has thousands of student and professional entries, where the school often earns recognition.

5. Rowan University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$14,000 74% 73% 86% Yes Yes AP / ACE / NCCRS Credits

'Thinkers, doers, creators, and persuaders' are welcomed at the Bachelor of Arts in Advertising program from Rowan University in Glassboro, New Jersey. Students gain experience in all things advertising, from account planning to copywriting, in a supportive environment that provides dedicated counselors for each step of their education. Rowan University's vast graduate network connects students with organizations where they can gain crucial experience, as do the multiple student-run advertising societies and clubs that allow participants to meet and learn from local professionals.

6. Murray State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,174 82% 55% 99% Yes Yes AP Credits

Murray State University in Murray, Kentucky offers both a Bachelor of Science and a Bachelor of Arts in Advertising as well as an advertising minor. There are a range of classes available to students that will help prepare them for careers in advertising including video production, sports media, and script writing. For those looking to bolster their studies, Murray State University is also home to a chapter of the American Advertising Federation called the Murray State Ads Club.

7. University of Nebraska-Lincoln

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,366 78% 66% 91% Yes Yes AP / NCCRS Credits

Number seven on our list is the Bachelor of Journalism in Advertising & Public Relations from the University of Nebraska-Lincoln. It is a stand-out program with an impressive job placement rate. In fact, the College of Journalism and Mass Communications has the best job placement rate in the entire university! Graduates have gone into a diverse range of careers including event planning, brand management, and media relations. With emphasis areas such as sports communication, digital communication, and account services, top-notch facilities modeled after a real agency, and the support of a hands-on faculty, students can cater their time at school to suit their needs and realize their full creative potential.

8. Appalachian State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$7,409 77% 73% 70% Yes Yes AP Credits

If you've dreamed of working in advertising and having the opportunity to study abroad for three weeks in China, you should look into Appalachian State University. With the option to attend on campus in Boone, North Carolina or complete the program online, students in the Department of Communication's Bachelor of Science in Advertising degree receive an impactful and industry-relevant education. Students are able to customize their program of study by taking classes geared toward the type of advertising career they hope to pursue, such as business and art. The school even offers an internship coordinator for students to consult, and alumni have gone on to work at elite agencies including McGarryBowen and Digitas.

9. University of Idaho

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8,304 78% 56% 96% Yes Yes AP Credits

Idaho's only stand-alone degree in advertising also happens to be an excellent one! Students of the Bachelor of Arts and Bachelor of Science in Advertising at the University of Idaho in Moscow, Idaho have the chance to learn from experienced faculty and make use of important creative software in the school's PC Lab. The advertising industry is always shifting and changing, so the University of Idaho prepares its students with skills such as writing, producing, and selling media messages and with classes like media campaign strategy and social media management.

10. Texas State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$10,581 81% 54% 76% Yes Yes AP Credits

Rounding out the top ten schools on our list is the advertising program at Texas State University's School of Journalism and Mass Communication in San Marcos, Texas, led by a faculty that isn't just comprised of wonderful professors, but professors who are established in the industry. In addition to the Bachelor of Science in Advertising and Mass Communication degree, students can choose a concentration in an area they're interested in such as multimedia production, digital media, or sports media. The program offers project-based work to help build a portfolio though valuable real-world experience is also available through several campus extra-curriculars including the radio station and clubs.

11. Texas Tech University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,300 69% 61% 78% Yes Yes AP / NCCRS Credits

Creative thinkers who know how to roll up their sleeves and dive into numbers will find a great match in the Bachelor of Arts in Advertising program at Texas Tech University in Lubbock, Texas. Students have the chance to hear from the professionals the school brings in and talk to them about internship opportunities. At Texas Tech, there are a range of organizations for students to take advantage of, such as the Tech Advertising Federation, and, in addition to a collaborative working environment that prepares them for advertising careers, they will gain experience presenting their work and have access to a cutting-edge lab called Think Tank.

12. Columbia College Chicago

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$27,756 90% 50% 93% Yes Yes AP Credits

Columbia College Chicago's Bachelor of Arts in Advertising degree program knows learning about advertising is important but gaining tangible experience with real clients in one of the nation's industry hubs is invaluable. Students choose from concentrations in strategy, art direction, and copywriting, and complete a capstone project before graduation that is designed to help them build a professional portfolio, so they enter the workforce as hirable candidates. For many years now, Columbia College Chicago has played host to a bootcamp, during which students get to work with professionals on an actual client brief -- just one of the chances for real-world experience available at the school.

13. Harding University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$20,530 61% 69% 99% Yes Yes AP Credits

At Harding University in Searcy, Arkansas, students in the Bachelor of Arts in Advertising degree program can receive course credit for working at 'Hoofprints', the in-school agency. Students can take advantage of scholarships available through the Department of Communication, and enroll in a range of interesting classes, including photography, radio, and public relations. The program offers an annual trip to Chicago that lets majors tour different agencies and imagine what their career could be like post-graduation.

14. Temple University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$16,970 60% 74% 90% Yes Yes AP Credits

The Bachelor of Arts in Advertising program from Temple University's Klein College of Media and Communication is centered in bustling Philadelphia, which is the fourth largest media market in the United States. At Temple, students will become well-versed in the subjects of brands and marketing as well as learn about the impact of cultural trends on the industry. There are multiple concentrations to choose from such as brand strategy and research, media planning, and art direction. Whether students like to be face-to-face with clients or prefer to be behind a camera, this school focuses on collaborative, applicable experience.

16. Evangel University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$24,327 97% 56% 100% Yes Yes AP / NCCRS Credits

The degree in Strategic Communication: Advertising, Promotion & Public Relations at Evangel University in Springfield, Missouri is offered as both a Bachelor of Science and a Bachelor of Arts. It prepares its students to work with all sorts of clients, from large businesses to non-profits. Other noteworthy elements of Evangel University are its Christian faith-based education and the emphasis it puts on ethical matters and character. The small class sizes it offers for majors might catch the eye of those who would benefit from a hands-on approach.

17. Salem State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$11,284 86% 57% 92% Yes Yes AP / NCCRS Credits

A broad range of experience with its liberal arts education, as well as instruction in traditional advertising skills like copywriting, are just two of the reasons the Bachelor of Science in Media & Communication, Advertising Communications from Salem State University in Salem, Massachusetts makes this list. Courses are specifically designed to help students gain a familiarity with various forms of advertising. Salem State University offers its advertising students an amazing opportunity called EXPECT, which is a hands-on experience that gives them the opportunity to build out their portfolios and foster relationships with real clients.

18. The University of Texas at Austin

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$10,824 32% 86% 67% Yes Yes AP Credits

The Bachelor of Science in Advertising at The University of Texas at Austin sets out to help prepare its students for any career they pursue in the advertising industry. Offered in the Stan Richards School of Advertising and Public Relations, it is an established institution with forty years of advertising education and a diverse student population. Those wishing to get gain experience can take advantage of TAG, or Texas Advertising Group, which is a chapter of the American Advertising Federation. There are also several incredible programs students can apply for that will augment their education and ready them for the day-to-day of the industry: Texas Media & Analytics, Texas Creative, and Texas Immersive.

19. University of Florida

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$6,381 37% 88% 92% Yes Yes AP Credits

The Bachelor of Science in Advertising from the University of Florida's College of Journalism and Communication in Gainesville offers students two engaging paths to their degree, the Agency Track, which arms them with the knowledge they need to jump right into an agency after graduation, and the Persuasive Messaging Track, which is customizable to students' interests and a fitting option for a range of careers. Regardless of which track they choose, students receive an all-encompassing education from an exceptional faculty that prepares them for careers not just in advertising, but in an assortment of tangentially related careers, too, including entrepreneurism.

20. Grand Valley State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$13,180 83% 67% 87% Yes Yes AP Credits

An impressive majority of graduates from Grand Valley State University's Advertising and Public Relations Bachelor of Arts and Bachelor of Science in Allendale, Michigan are employed in their field, and their students have placed nationally at the National Student Advertising Competition five times. Though students choose to focus in either advertising or public relations, they are able to take classes in both disciplines, which ensures they're ready for anything their careers throw at them. Graduates of this program aren't limited to jobs in advertising. Because there are options to take classes in ethics and law, campaigns, and management, students are able seek out careers with sports teams, non-profits, and more.

21. University of South Carolina-Columbia

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$12,688 69% 77% 95% Yes Yes AP Credits

With events like an all-night creative session to help non-profits in the community and a Super Bowl advertising competition, the University of South Carolina-Columbia prepares the advertising majors in the Bachelor of Arts in Journalism and Mass Communications degree for the unique and fun challenges that lay on the other side of graduation. The school offers a variety of industry-approved certifications, so students enter the workforce as well-qualified and desirable candidates. Many alumni are at the country's top agencies such as R/GA and BBDO, and some even run their own corporations.

22. University of Southern Indiana

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8,546 93% 50% 92% Yes Yes AP Credits

The University of Southern Indiana in Evansville offers a Bachelor of Arts and Bachelor of Science in Public Relations and Advertising, also known as the PRA major, and students can choose the advertising emphasis to focus their efforts on learning skills like recognizing digital trends and growing accustomed to a fast-moving environment. While in the program, students have the option to take advantage of the Advertising Club to meet and network with professionals, and, after graduation, they can go on to be communication managers, media consultants, and digital content producers, to name a few options.

23. Central Michigan University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$12,833 70% 61% 96% Yes Yes AP / NCCRS Credits

Advertising students at Central Michigan University's Bachelor of Arts and Bachelor of Science program get to reap the benefits of a variety of extracurriculars and a lab complete with top-notch software and computer equipment. Based in Mount Pleasant, the school prepares its students for the world of advertising by offering three areas of specialization: Creative Processes, Media Positions, and Account Management Positions. The department offers advising services that collaborate with alumni to help with prestigious career and internship placements, and there are $40,000 available in scholarships and awards.

24. Brigham Young University-Provo

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$5,790 67% 78% 71% Yes Yes AP Credits

When it comes to student success, Brigham Young University-Provo's Bachelor of Arts in Communication: Advertising program has a proven and impressive track record. Their student agency, The AdLab, works with the Ad Council and has won many international and national awards, so it's no surprise their alumni work at some top agencies. Students graduate with all the requisite skills to be successful in the industry such as editing, domestic diversity, and research.

25. Oral Roberts University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$30,070 68% 55% 99% Yes Yes AP / ACE Credits

Almost every student at Oral Roberts University in Tulsa, Oklahoma is the recipient of a scholarship or grant, so it's an excellent and affordable option for those looking to study advertising while receiving a Christian faith-based education. The Bachelor of Science in Public Relations and Advertising program gives students the experience in fields like social media and digital photography that will make them stand-out professionals. Students also get a sense of the industry by completing a 15-week internship as part of the program.

26. SUNY Buffalo State

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8,472 67% 46% 94% No Yes AP Credits

The Bachelor of Arts in Public Relations and Advertising at SUNY Buffalo State in New York offers fantastic educational opportunities inside the classroom and beyond. Students have the ability to customize the program to suit their ambitions and will benefit from small class sizes and the impressive rate of graduates landing jobs in their field. Those students are are looking for challenge and adventure can strive for membership in the Communication Honor Society or study abroad in countries like Australia and Italy.

27. Pennsylvania State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$18,450 76% 71% 73% Yes Yes AP / ACE Credits

Storytellers who dream of seeing their work on a billboard or on a television commercial should look into the Bachelor of Arts in Advertising/Public Relations at Pennsylvania State University in State College. The school doesn't just prepare its students for the advertising jobs they will have right out of college, but also for the higher-level roles they'll hold further along in their career. With an emphasis on creativity and ethics in strategic communication, students will learn many facets of advertising and gain familiarity with relevant technologies and programs.

28. The University of Tampa

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$29,992 45% 58% 97% Yes Yes AP Credits

The Bachelor of Arts in Advertising and Public Relations from The University of Tampa in Florida produces students with a wide-range of expertise by encouraging them to take electives in courses that they're interested in and that may serve their future career such as courses from the College of Business and the art department. The school has a track record of exceptional student internships with professional sports teams and at important community non-profits. Classes tackle actual cases from the advertising world and each graduate completes a portfolio which they can use to show potential employers.

29. Iowa State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,320 92% 74% 90% Yes Yes AP / NCCRS Credits

Graduates from Iowa State University with a Bachelor of Arts in Advertising leave the program uniquely qualified, thanks to the actionable experience they get from their capstone professional internship. Students don't need to worry about securing an internship thanks to the large quantity of resources the school provides to help them out. Another stand-out quality of the program is its Advertising Club, which is open to all interested students, and brings in industry professionals for students to learn from and network with.

30. Kent State University at Kent

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$10,602 86% 62% 96% Yes Yes AP / ACE Credits

When it comes to the reason the Bachelor of Science in Advertising program from Kent State University at Kent in Ohio is on our list, one only needs to look at the notable list of companies their recent graduates have gone on to work for. That list includes Nike, Nestle, and Macy's. Students will benefit from the strategy-based education, the collaborative and innovative advertising classes, and the variety of extra-curriculars offered, including a full-service, student run agency called IdeaBase.

31. Western Michigan University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$13,017 80% 57% 82% Yes Yes AP / ACE / NCCRS Credits

It's rare to find an advertising major offered from a college of business, which is why the Advertising and Promotion major from Western Michigan University's Haworth College of Business in Kalamazoo is so unique. Students benefit from the small classes and real-world approach, while also getting the chance to draw from business principles in addition to communication fundamentals. Plus, almost every single graduate from the program has a job within months.

32. Ball State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$10,020 77% 67% 91% Yes Yes AP / NCCRS Credits

Ball State University in Muncie, Indiana offers an Advertising major that is available as both a Bachelor of Science and a Bachelor of Art degree. Students can choose an area of concentration from a vast list of options including, but not limited to, photojournalism, media analytics, event planning and management, and communication studies. There are scholarships and departmental awards available to help with funding and to celebrate student achievements, and the faculty is regarded as hands-on and experienced.

33. Western Kentucky University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$10,802 97% 48% 98% Yes Yes AP Credits

The Bachelor of Arts in Advertising degree at Western Kentucky University in Bowling Green knows the advertising landscape is undergoing drastic changes and shifts every day, so it prepares its students to be at the forefront of the evolving industry. There are a number of extracurriculars related to the program that are available to students and that students are encouraged to take advantage of such as the Pop Culture Club, the American Advertising Federation, the Communications Ambassadors, and more. Western Kentucky University also offers a digital advertising minor for students who are inclined toward social media and other technological communications.

34. The University of Tennessee-Knoxville

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$13,264 79% 72% 91% Yes Yes AP Credits

The Bachelor of Science in Communications, Advertising Major from The University of Tennessee-Knoxville is one of the most popular degrees the university offers, and for good reason. The program prepares its students to be leaders in the field of advertising and is home to the Adam Brown Social Media Command Center, which was recently used by students to analyze Super Bowl advertisements. Every year, students travel to one of the biggest advertising cities in the world -- New York City -- to see agencies, network with possible employers, and get excited for their future in the industry.

35. Northern Arizona University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$11,142 85% 57% 95% Yes Yes AP / ACE Credits

At Northern Arizona University in Flagstaff, it knows that advertising runs parallel to many other careers, so its Strategic Communication, Bachelor of Science program with an advertising emphasis is an incredible option for students who foresee themselves enjoying a fluid career. The program teaches a broad range of oral, written, and critical thinking skills, and the School of Communication, where the program is housed, has an exchange with a university in the Netherlands. Plus, it has its own photography lab, graphic design lab, and radio station in its cutting-edge building.

36. University of Oklahoma-Norman Campus

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,063 80% 70% 96% Yes Yes AP Credits

Alumni play a huge role in job placement and student success, so it's worth noting the wonderful alumni network that awaits students in the advertising program at the University of Oklahoma-Norman Campus. Students get to complete real client work along with their classwork, so they are familiarizing themselves with the industry while getting to take advantage of the school's exceptional facilities. If you're not afraid of a fast-paced way of working and excited by creativity and research, this might be the program for you.

37. Minnesota State University Moorhead

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8,954 65% 53% 93% Yes Yes AP Credits

The list of jobs that await graduates of the Bachelor of Science in Integrated Advertising & Public Relations degree from Minnesota State University Moorhead is nearly endless: communications director, social media specialist, project manager, and even entertainment agent. Students don't have to just dream about those jobs, they're well within their grasp because the program's job placement rate within the field is 100 percent. This exceptional program sets students up for success by giving them a well-rounded education in all things advertising and communications. There are also a range of minors available including in leadership studies and photojournalism, as well as a certificate in publishing.

38. North Dakota State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,619 94% 60% 90% No Yes AP / NCCRS Credits

If you like to imagine walking around campus and seeing words you wrote or a flyer you designed, check out the great program that completes our list: The Strategic Communication degree with an advertising emphasis, offered as both a Bachelor of Science and a Bachelor of Arts from the North Dakota State University in Fargo. Students in the AdClub have worked on real campaigns for the school, including ones for the Student Health Services and the pharmacy department. Combine that tangible experience with the program's committed faculty, this program gets students ready to take on careers in advertising.

To get a more in-depth look at our school ranking methodology, please visit Study.com's ranking methodology page.

Tuition information is based on published tuition and required fees, per data by the National Center for Education Statistics (NCES).

What Kinds of Advertising Degrees Are There?

Advertising degrees are most common at the bachelor's and master's levels, but suitable degrees for a career in advertising can be found from associate to doctoral levels. These degrees instruct students in a variety of areas pertaining to business, advertising, finance, media, and marketing.

Associate Degrees in Advertising

An associate's degree specifically in advertising is uncommon. Instead, students may choose to study business or another closely related field such as marketing. These programs are titled as Associate of Science (AS) or Associate of Applied Science (AAS) in Marketing. Students may take courses in accounting, business, business law, and marketing. This can prepare them to transfer to an advertising bachelor's degree, where there are more options. Associate degrees require around 60 credits and can take 2 years to complete.

Bachelor's Degrees in Advertising

A bachelor's degree in advertising is usually titled as a Bachelor of Science degree. Advertising degrees are typically offered through a university's school of communications, so in some cases, advertising is offered as a concentration within a communications degree.

Bachelor's degree programs in advertising instruct students in various topics related to advertising and marketing, specifically on how to create advertisements that appeal to a specific audience. Some programs require students to complete an internship and develop a portfolio that shows advertisements the student has created.

Master's Degrees in Advertising

Master's degree programs in advertising are commonly titled as Master of Science (MS) or Master of Arts (MA) degrees. Students study advertising at a more advanced level and may take courses that teach them management skills in addition to advertising.

Many programs either require or encourage an internship for practical experience. Students also spend their time working on a portfolio and thesis paper or research project. Course credits can vary by school, but most programs require 36-60 credits, and study can take up to 2 years to complete.

Doctoral Degrees in Advertising

Doctoral programs in advertising aren't as common as marketing programs, but they do exist. A Ph.D. in Advertising focuses on research and theory, with students exploring how society uses advertising and how it contributes to society. Students spend a great deal of time researching a topic of their choice and writing a dissertation about it. The time it takes to complete a Ph.D. depends on the student, but 4 years is average.

Certificates in Advertising

Certificates in advertising may be offered as stand-alone courses of study or as an undergraduate or graduate certificate taken alongside a degree program. Either way, certificates are non-degree programs and do not grant the same credentials as a degree. However, they do help individuals build knowledge and skills in a particular subject that can benefit their career.

Advertising certificates cover the basics of advertising such as strategy, copywriting, design, and communication. Some certificates may focus more on the design aspect and less on other topics.

Advertising Bachelor's Degree Concentrations

Depending on the school, concentrations may be available in an advertising degree. Students typically still take some core advertising courses, but a concentration can equip them with special knowledge and skills that can be used. These are mostly available in undergraduate programs. A few concentrations can include:

  • Copywriting
  • Design
  • Account Management
  • Brand Strategy
  • Art Direction
  • Media Planning
  • Digital Media

Curriculum for a Bachelor's Degree in Advertising

The curriculum for a bachelor's degree in advertising typically starts out with foundational courses in business and communications. Students may learn the basics of business operations and how to communicate with potential customers through advertisements. The curriculum usually gets more specific and advanced the farther along a student is in the program. A few common courses can include:

  • Introduction to Advertising
  • Advertising/Marketing Research Methods
  • Communications
  • Media Writing
  • Campaign Strategies
  • Statistics
  • Mass Media/Communications

How to Choose an Advertising School and Bachelor's Program

There are many schools for advertising and marketing to choose from. Students may want to consider their interests and career goals when making a decision. Advertising encompasses a mix of analytical, strategy, business, and creative skills. Making sure your interests and goals align with these skills and this type of work is an important step.

Students should consider the extracurriculars a particular school or program has to offer for advertising students. Internships, advertising/marketing/business clubs and organizations, and study abroad opportunities can shape a student's experience and provide them with potential professional contacts. In-class requirements, such as a portfolio and available electives, should also be taken into consideration.

How Long Does it Take to Get a Bachelor's in Advertising?

Bachelor's programs typically require 120 credits of coursework, which are usually divided between 4 academic years. Students may be able to shorten the amount of time it takes to earn their degree by taking online and summer courses. If transferring to a 4-year program from a 2-year program, the time to completion may be shortened if a school has a generous transfer credit policy.

Accreditation for Bachelor's in Advertising Degrees

Accreditation is an important thing to look for when deciding what school to attend. It ensures that a school is meeting academic and industry standards, giving students the best quality of education. Schools may receive regional or national accreditation, and they may be accredited as a whole or individual programs.

Common accreditation agencies for schools that have advertising degree programs include the New England Commission on Higher Education, the Southern Association of Colleges and Schools Commission on Colleges, and the Higher Learning Commission.

Advertising Licensure & Certification

Licensure and certification are not required for careers in advertising, and there aren't any industry-wide certifications that can advance one's career. Instead, career advancement may need to be achieved through extensive work experience or getting an advanced degree.

What Can I Do With a Bachelor's Degree in Advertising?

There are several career options for those with a bachelor's degree in advertising. Some, such as advertising sales agents, are suitable for those who are beginning their careers in advertising, while others, such as advertising managers, are suitable for professionals who want to advance their careers.

How to Become an Advertising Sales Agent

An advertising sales agent, also known as an advertising sales representative, sells advertising space to individuals and businesses. Their day may consist of tasks such as meeting clients, preparing and delivering sales presentations, and recommending the best type of advertising for a client. For example, they may advise a client on using print, television, or online ads for their business, and then sell them an ad package based on what the client chooses.

Advertising sales agents are not strictly required to have a degree, but a bachelor's degree with courses in marketing, communications, advertising, and business is commonly preferred, especially when working with large companies. Some on-the-job training is provided, particularly with entry-level positions, but strong skills in communication and sales are important. According to the BLS, the median annual wage for advertising sales agents as of 2019 is $53,310. Employment in the profession is expected to decline 6 percent from 2019-2029.

How to Become an Advertising Manager

An advertising manager is in charge of developing advertising campaigns for clients and companies. These professionals take on a more supervisory position by overseeing the staff members who create the campaigns.

A few tasks may include acting as the liaison between the client and ad agency, negotiating contracts, budgets, and plans, and hiring staff members. Some advertising managers work as advertising account executives, where they primarily manage clients' accounts and do not oversee the creation of the advertising campaign.

Advertising managers need a bachelor's degree in advertising or other related course of study as well as relevant work experience, such as sales. The BLS states that the annual median wage for advertising and promotions managers as of 2019 is $125,510. Advertising and promotions managers can expect the job outlook to decline by 1 percent from 2019-2029.

Financial Aid & Scholarship Information for Bachelor's in Advertising Degrees

The first step to receiving financial aid is to fill out the Free Application for Federal Student Aid (FAFSA) to see which federal loans and grants you qualify for. A few requirements for FAFSA include a social security number, legal citizenship or non-citizen status, and enrollment or plan to enroll in an accredited postsecondary institution. Schools also tend to offer scholarships to students through their own programs.

Several scholarships are available specifically to students who are studying advertising or who plan to go into the advertising field. A few include:

  • the American Advertising Federation-New Mexico Scholarship of $1,400 to any student in New Mexico with a marketing internship who are planning a career in advertising

  • the AAF-Greater Evansville Scholarship, awarded to graduating high school students and current college students in certain counties in Illinois, Kentucky, and Indiana who are majoring in advertising

  • the Wongdoody Creative Black Womxn to Watch Scholarship, offered by the Wongdoody advertising company, open to Black females and womxn-identifying individuals who are enrolled in undergraduate or graduate school in advertising

Career Advancement in Advertising

Communication, organizational, creative, interpersonal, and decision-making skills are important in advertising careers of all levels. Individuals who want to advance to a higher position may want to build these skills through earning a master's or doctoral degree or by gaining first-hand experience in their current position.

For example, an ad sales representative may advance to a higher position by having a strong sales record. Higher positions in advertising, such as advertising managers, heavily rely on managerial, supervisory, and communication skills, so these skills may be the ones to focus on. Master's degrees in particular focus on the managerial aspects of advertising.

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