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Best Online Marketing Bachelor's Degrees

Apr 05, 2021

Online Marketing Degree Overview

With a marketing degree, students will study how consumers interact with businesses and how to increase exposure for a brand or product. For anyone considering earning a degree in marketing, there are online options available at the bachelor's level as well as several other levels from certificates and associate degrees to master's and doctorates.

The Best Online Bachelor Degree Programs in Marketing

Best Online Bachelor's in Marketing Degrees

Study.com utilized our ranking system to find high-value programs that are affordably priced with a positive student experience. We created this list of the best online bachelor's degrees in marketing to help students find programs that are accessible despite their location or busy work schedule. These programs boast numerous accreditations to showcase program quality, concentrations to fit students personal career goals, and curriculum that uses hands-on learning experiences to keep students current with the latest marketing trends.

1. Fort Hays State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$5280 91% 43% 96% Yes Yes AP / ACE Credits

Fort Hays State University in Hays, KS, has an online Bachelor of Business Administration in Marketing program that tops our list. This program leverages real-life company case studies with practical business insights to make students competitive in an evolving field. Students can select from three pathways - the business development and sales concentration, digital marketing concentration, or the general marketing option - to create the perfect program to align with their career goals. Students will find a supportive online community of professors and colleagues dedicated to developing entrepreneurial spirits.

2. Northwood University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$28080 79% 54% 98% Yes Yes AP Credits

Northwood University in Midland, MI, is focused on developing future marketing leaders for a global, free-enterprise society. Their Bachelor of Business Administration in Marketing program is offered in a fully online, engaging format where students and faculty share ideas through detailed course content. Students will be immersed in business courses as well receive hands-on experience developing a marketing plan for a company. This program's success is showcased by an accreditation by the Accreditation Council for Business Schools and Programs, along with 86 percent of program graduates reporting having a position in the marketing field.

3. University of Minnesota-Crookston

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$12116 68% 50% 93% Yes Yes AP / NCCRS Credits

The Bachelor of Science in Marketing from the University of Minnesota - Crookston has a fully online option that is also accredited by the Accreditation Council for Business Schools and Programs like its on-campus version - and still has small class sizes. This program enables students to complete internships for tangible experience on strategic marketing plans or consumer analysis reports. Students will also be uniquely prepared for the marketing industry with the program staying current on business analytics trends, as professors share a wealth of experience in the field.

4. University of the Incarnate Word

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$32576 94% 51% 99% Yes Yes AP / ACE Credits

The University of the Incarnate Word in San Antonio, TX, offers a Bachelor of Science in Business Administration with a marketing concentration that was designed by the School of Professional Studies specifically for adults in a non-traditional, online format. Students will be taught a broad business curriculum ranging from ethics to technical marketing skills by experienced faculty. Online marketing students in the School of Professional Studies are also provided free textbooks, no academic fees, and have a reduced tuition rate - making this program an affordable option.

5. Pennsylvania State University-World Campus

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$13988 76% 71% % No Yes AP Credits

The online Bachelor of Science in Marketing from Pennsylvania State University's World Campus has one of the few online marketing programs that are accredited by the Association to Advance Collegiate Schools of Business. This program is a combination of traditional marketing mixed with cutting-edge industry advancements taught by doctoral faculty. Students can get involved with organizations like Beta Sigma Gamma - the international business student honor society, gain support from academic advisors, and have the chance to develop their own marketing plan in the capstone course.

6. Regent University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$18620 86% 57% 99% Yes Yes AP / NCCRS Credits

Regent University in Virginia Beach, VA, offers a Bachelor of Science in Marketing that provides students a unique perspective of strategic marketing from a Christian foundation. Online students learn a variety of creative and tactical marketing skills ranging from communication to media. The faculty hold high qualifications in their field and use that knowledge to serve as successful student mentors. Various scholarship opportunities are available for students to explore financing options.

7. Louisiana State University-Shreveport

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$7327 84% 31% 94% Yes Yes AP Credits

The online Bachelor of Science in Marketing from Louisiana State University is offered in an accelerated, online format convenient for working adults. Professors aim to give students the same one-on-one learning experience as the on-campus students, touching on the necessary business information as well as the marketing skills students need to know in the current industry. This program is also AACSB-accredited, affordably priced, and transfer-student friendly, allowing up to 90 transferable credits.

8. University of Texas of the Permian Basin

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$6666 88% 40% 91% Yes Yes AP Credits

The University of Texas of the Permian Basin's Online Bachelor of Business Administration in Marketing continues to be a top option for prospective marketing students seeking a 100% online degree. Located in Odessa, Texas this AACSB-accredited program is both accessible and innovative thanks to their FalconOnline program, which provides professional development, course reviews and instructional support to foster student and staff collaborations in the virtual realm. Students can take advantage of specific services catering to online learners such as a virtual writing lab, designated online advisors, resume and interview coaching.

9. University of Alabama at Birmingham

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8568 74% 63% 95% Yes Yes AP / ACE / NCCRS Credits

The University of Alabama at Birmingham landed on our list thanks to the Collat Scholars program, which was built to reward high-achieving underrepresented students through scholarships and unique educational opportunities. Their online program offers a collaborative and continuously growing environment for those seeking their Bachelor's in Marketing degree, joining the highly regarded AACSB- accredited Collat School of Business. Students are encouraged to join the American Marketing Association (AMA), where the UAB chapter holds the prestige of being one of the top-ranking chapters nationwide. Current students appreciate the dedicated award-winning faculty who provide learners with a rigorous curriculum partnered with the institution's deep-seated relationships and internship opportunities with many Fortune 50 companies.

10. Florida International University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$6565 58% 63% 90% Yes Yes AP Credits

Florida International University in West Miami, Florida offers prospective undergraduate students continuous engagement through their extensive global online community. Students here learn how to utilize and maximize their critical thinking skills while building their knowledge of marketing principles with the support of the Business Career Center, an outstanding resource for assistance in planning how to stand out in a competitive marketplace. The school's Chapter of American Marketing Association (AMA), has been continuously recognized among the top 10 chapters since 2010 and provides distance learners a continuous networking opportunity.

11. Southeastern Oklahoma State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$6750 74% 35% 95% Yes Yes AP Credits

Southeastern Oklahoma State University, located in Durant, Texas, offers online marketing students a seamless experience from application submittal to post-graduation. With the unique addition of distance education library services, students have remote access to a wide range of complementary materials. Offering a pay-as-you-go tuition option, this flexible program offers 7-week courses to students seeking careers in brand management, social media, sales, communications and many other placements. With 92% of classes having under 39 students, this intimate option provides students the chance to really thrive in the online environment, while extending online learners the opportunity to be involved with many activities like Delta Mu Delta, a prestigious business fraternity.

12. Old Dominion University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$10680 89% 53% 94% Yes Yes AP Credits

Old Dominion University in Norfolk, Virginia offers online students a Bachelor of Science in Business Administration focused in Marketing. ODU has partnered with the Virginia Community College system to offer guaranteed acceptance for those transferring in from a participating college. Career Services offers placement services to those who complete the program, and it works -- 94% of graduates are employed or in graduate school 6 months post-graduation.

13. Davenport University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$19338 82% 49% 98% Yes Yes AP / ACE / NCCRS Credits

Located in Grand Rapids, Michigan, Davenport University lands on our list thanks to the combination of flexible start dates and the ability to choose from 2 specialties in the marketing program along with the opportunity to earn 4 certificates from Google and Hubspot concurrently. Current students have many opportunities to immerse themselves in student organizations such as Business Professionals of America (BPA), Distributive Education Clubs of America (DECA), or the highly regarded Collegiate Entrepreneur's Organization (CEO), created for students interested in a global entrepreneurship network. Students earning their Bachelor of Business Administration in Marketing join the first online global community in Michigan, along with their 3,000+ fully online colleagues.

14. Southwestern Assemblies of God University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$21456 88% 45% 98% Yes Yes AP / ACE / NCCRS Credits

This Christian university is located in Waxahachie, Texas, and lands on our list for their recently reduced tuition rates, leading to current students graduating with 20% less debt than other private universities. The institution's IACBE-accredited online bachelor's degree in business marketing offers students the opportunity for 11 different scholarships and grants, ranging from freshman year scholarships to transfer student grants. Offering a completely online Early College Credit Program, students can begin seeking as many as 6 hours' dual-credit courses as early as their sophomore high school year.

15. Concordia University-Saint Paul

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$22800 98% 51% 98% Yes Yes AP / ACE Credits

Concordia University-Saint Paul is added to our list for their Transfer Advantage, where students from select two-year colleges can trade in their associate degree credits for a $2,000 scholarship. Students attending the school and earning their online Bachelor of Arts in Marketing have the highest average salary among Minnesota private school grads, averaging 44% more earnings than the national average. Their innovative and dedicated full-time faculty teach this 40-credit hour program with a variety of unique electives such as Interactive and Mobile Marketing and Innovation and Complex Systems.

16. Thomas University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$16940 38% 47% 97% No Yes AP Credits

Thomas University offers their Bachelor of Science Degree in Marketing 100% online, focusing on combining the functional and practical experiences with the analytic and implementation pieces to create opportunities for local fieldwork with seasoned professionals. Current students have the privilege of starting a membership with Sigma Beta Delta, an international business honor society, joining ENACTUS, an international service-oriented organization, mentoring with many industry leaders, visiting guest lecturers and more. The school has also made it easy to earn up to 90 credits toward a Bachelor's in Marketing for various professional training such as military service, prior learning portfolios and life experience.

17. Fashion Institute of Technology

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$7,990 54% 80% 73% Yes Yes AP / NCCRS Credits

The Bachelor of Science in International Trade and Marketing from the Fashion Institute of Technology in New York City is a one-of-a-kind, fashion industry-focused degree completion program offered fully online. This program's curriculum is monitored by the International Industry Advisory Board, taught by global faculty members, and is international student-friendly, as one-third of students are from out of the country. Students can also enjoy networking and career development opportunities through the alumni network, internships, mentoring programs, and scholarship opportunities.

18. East Carolina University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$7,238 79% 66% 79% Yes Yes AP / ACE Credits

East Carolina University in Greenville, NC, offers an online Bachelor of Science in Business Administration degree completion program with a concentration specifically on Marketing. The program is perfect for transfer students and can be a pathway to graduate school. Students can become involved in the College of Business student organizations, leverage Student Success Center resources like the Career Center or Business Communication Center, and network with the robust alumni network.

19. Northern State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8,750 84% 48% 96% Yes Yes AP Credits

The online Bachelor of Science in Marketing from Northern State University in Aberdeen, SD, allows students to remain competitive in the industry by specializing their degree in marketing management or digital marketing. Students attend lectures and gain hands-on experience through client marketing projects. Other program perks include scholarships, career advising, and internship or post-graduation opportunities.

20. Maryville University of Saint Louis

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$28,470 83% 71% 99% Yes Yes AP / NCCRS Credits

Maryville University of Saint Louis' online Bachelor of Marketing program is a hybrid between trending marketing and traditional business concepts. Students can complete their degree in a flexible, online format with an average class size of 15 students. This program also boasts various internship opportunities, a senior experience course where students build a marketing plan, and plenty of networking and mentorship opportunities.

21. Northern Kentucky University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$10,296 90% 46% 99% Yes Yes AP / ACE Credits

The online Bachelor of Science in Business Administration - Marketing program from Northern Kentucky University in Highland Heights, KY, is designed to prepare students for the marketing industry with hands-on experience in marketing tools. This AACSB-accredited, accelerated program allows students to pay a set tuition rate by the course and to continue working while earning their degree. Students can also take advantage of a flexible transfer credit policy, military student benefits, and flexible scheduling with six starts a year.

22. Saint Leo University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$23,750 72% 49% 100% Yes Yes AP / ACE / NCCRS Credits

Saint Leo University in Saint Leo, FL's online Bachelor of Arts in Business Administration has a Marketing specialization with an analytical, technical, and leadership focus in line with the university's Catholic core values and traditions. Students will be prepared for all aspects of business as well as marketing. Students also have access to library resources, student advising, and online tutoring services.

23. University of Toledo

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$10,187 96% 50% 95% Yes Yes AP / ACE Credits

The online Bachelor of Business Administration in Marketing from University of Toledo in Toledo, OH, is geared toward students who are working professionals seeking career development or to advance their education. This AACSB-accredited program provides students with advising and coaching, online tutoring, as well as IT and library resources. Students may also qualify for transfer scholarships, use prior life and work experience as credits, and lock in the same tuition rate for their entire program.

24. West Texas A & M University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8,135 69% 45% 90% Yes Yes AP Credits

West Texas A&M University in Canyon, TX, offers an online Bachelor of Business Administration in Marketing that is available fully online and provides a foundation in marketing and communications skills. Students in this AACSB-accredited business school can get involved in the American Marketing Association, Enactus, the International Honors Society for Business students, and possibly have an opportunity to study abroad. The Engler College of Business also offers scholarship opportunities, making this program an even more affordable option.

25. Oklahoma State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,028 70% 65% 90% Yes Yes AP / NCCRS Credits

The online Bachelor of Science in Business Administration in Marketing from Oklahoma State University is designed to create a collaborative student experience online where students develop personal connections. The program is backed by a 94 percent job placement rate for graduates of the AACSB-accredited Spears School of Business. Students can also take advantage of scholarships for active-duty military, as well as support through the Michael and Anne Greenwood Center for Online Excellence.

26. Georgia Southwestern State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$5,500 58% 38% 95% Yes Yes AP / NCCRS Credits

The Georgia Southwestern School of Business offers an online Bachelor of Business Administration in Marketing that is perfect for working professionals, military, and transfer students looking to finish their academic career. In this program, students will have the opportunity to participate in student business clubs, internships, mentorship programs, and marketing projects. Students can also earn credit for prior learning, accelerating their graduation date.

27. University of Memphis

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,912 85% 53% 97% Yes Yes AP / ACE Credits

The online Bachelor's in Business Administration in Marketing degree from the University of Memphis is offered from the AACSB-accredited Fogelman College of Business and Economics. This program will prepare students for careers in consumer research, product development, pricing, and more. Expert faculty, affordable tuition, accessible online tutoring, and various other student support services make this program's online experience one worth noting.

28. Texas A & M University-Corpus Christi

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,272 80% 37% 71% Yes Yes AP / NCCRS Credits

Texas A&M University's Corpus Christi campus offers an online Bachelor of Business Administration in Marketing degree completion program for students looking to finish their marketing education. This flexible, accelerated program can be completed in less than two years. Resources for students include career services, internship opportunities, connecting with classmates through student organizations, and business school scholarship opportunities.

29. Kennesaw State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$6,456 75% 46% 92% Yes Yes AP Credits

The online Bachelor of Business Administration in Marketing from Kennesaw State University allows students to create a specialized degree around their career goals. This program has concentrations in channels marketing, hospitality marketing, professional sales, social media and engagement marketing, sports marketing, or even a general marketing track. Becoming involved with marketing clubs, talking with a career coach, completing an internship, and networking with businesses through the Coles College of Business are only a few of the many options available for students in this program.

30. University of Mary

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$19,074 74% 60% 98% Yes Yes AP / NCCRS Credits

The University of Mary in Bismarck, ND, boasts more than 25 years of online, faith-based programs designed for working adults - and the Bachelor of Science in Marketing is no exception. This program, which is accredited through the IACBE, can be completed in as little as 2.6 years with transfer credits. Students will learn to use the Benedictine values and ethics in applicable marketing situations, preparing them for careers in private, public, or non-profit sectors.

31. Minot State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$7,592 67% 45% 90% Yes Yes AP / ACE Credits

The Bachelor of Science in Marketing from Minot State University in Minot, ND, is geared toward teaching students the most up-to-date marketing skills needed to be in this competitive market. The IACBE-accredited program can be completed in four years, has a focus on active learning and will cover business fundamentals as well as sales and marketing tactics. Students can gain experience through internships, join one of the several student clubs, and take advantage of the many resources offered by the College of Business.

32. Florida Atlantic University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$4,879 63% 50% 82% Yes Yes AP Credits

Florida Atlantic University in Boca Raton, FL, offers a fully online Bachelor of Business Administration with a specialization in Marketing that meets the same rigorous standards as the on-campus program. Online students have access to the full team of advisors, instructors, 24-hour tech support, and all on-campus events, connecting them to the extended FAU family. The program is accredited by the AACSB and SACS and is taught by expert faculty to help students accomplish their career and academic goals.

33. University of Arkansas at Little Rock

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,512 66% 43% 95% Yes Yes AP / ACE / NCCRS Credits

The online Bachelor of Business Administration in Marketing at the University of Arkansas Little Rock blends advertising, marketing, and business connections to make its students strategic thinkers in today's digital world. Accredited by the AACSB, this program is offered in an asynchronous format that provides students flexibility, while providing full access to academic resources like the library and student support. The best part? Students receive reduced rates by completing their degree fully online.

34. Indiana State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,236 90% 41% 92% Yes Yes AP / ACE Credits

Indiana State University in Terre Haute, IN, has an online Bachelor of Science in Marketing with a management concentration catered to make students leaders in diverse business, nonprofit, or consumer careers. This AACSB-accredited program can be completed in four years full-time, or part-time and is open to transfer students. Students work with an academic advisor to create an academic experience that fits their professional needs.

35. University of Louisiana at Monroe

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8,974 80% 47% 98% Yes Yes AP Credits

The University of Louisiana Monroe has been educating students for more than 80 years and continues to do so with its Bachelor of Business Administration in Marketing program. Students complete accelerated eight-week courses in an engaging online community designed to mimic the on-campus experience. This program also offers prior learning assessment options, portfolio assessments, and a set tuition rate per-credit-hour with no out-of-state tuition.

36. Texas A & M University-Commerce

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8,958 43% 43% 91% No Yes AP / NCCRS Credits

The online Bachelor of Business Administration in Marketing from Texas A&M University's Commerce campus has evolved over the last 100 years to be creative and analytical for career growth. This AACSB-accredited program is taught by faculty who are experts on marketing in millennials and generation Z, keeping students current on marketing trends. Students will also develop industry and alumni connections and can leverage real-world experience with internships and career services center resources.

37. Northwest Missouri State University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$8,238 73% 52% 98% Yes Yes AP Credits

Northwest Missouri State University in Maryville, MO, offers an online Bachelor of Science in Marketing geared toward students with persuasive and technical knowledge. The curriculum has a focus on experiential learning through case studies and projects on client-based research for a real company using IBM's SPSS Statistics software. The more than 95 percent of graduates with this degree who found jobs or continued to graduate school within six months speak to the quality and rigor of the program. Students can also double major in another business program to increase their educational and career opportunities.

38. Lindenwood University

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$18,100 88% 50% 100% Yes Yes AP / ACE / NCCRS Credits

The online Bachelor of Business Administration Marketing in from Lindenwood University in St. Charles, MO, prepares students with the necessary business skills and marketing knowledge needed in today's job market. The ACBSP-accredited program can be completed in as little as two years with both full-time and part-time options, and students can transfer up to 90 credit hours. Scholarship and internship opportunities are also available to students, but no on-campus residency is required making it easy for students to fit into their busy schedules.

39. University of Central Arkansas

Tuition Acceptance Rate Graduation Rate Financial Aid % Placement Services Career Services Accepts
$9,188 90% 43% 98% Yes Yes AP / NCCRS Credits

The Bachelor of Business Administration in General Business from University of Central Arkansas in Conway, AR, is an interdisciplinary program that allows students to concentrate in Marketing while gaining a broad knowledge base in business. Students can specialize their program to fit their goals and schedule. Other student benefits include 24/7 technical support, access to instructors and program coordinators, affordable tuition rates, and financial aid opportunities.

To get a more in-depth look at our school ranking methodology, please visit Study.com's ranking methodology page.

Tuition information is based on published tuition and required fees, per data by the National Center for Education Statistics (NCES).

Online Associate Degrees in Marketing

An online associate degree in marketing is an ideal choice for someone who likes to think creatively and solve problems. An associate degree program typically requires up to 60 credit hours to complete. For students who already have some college credits, they may be able to transfer those credits towards their degree.

Most associate degree programs will take two years to complete in four semesters. However, many online programs offer the flexibility to complete courses faster or slower, depending on a student's needs. An associate degree can help someone put their skills to work faster than a four-year bachelor's degree.

Common courses will include marketing, social media, communications, and human relations. With an associate degree in marketing a student can move on to a bachelor's degree or pursue a career in advertising, promotions, sales, or marketing. Jobs are available in both the public and private sector.

Online Bachelor's Degrees in Marketing

Online bachelor's degrees in marketing are available. This type of degree will typically be a Bachelor of Science (BS) and will require about 120 credit hours of classes. Most bachelor's degree programs will take about four years to complete. However, in an online setting, students may be able to complete their classes faster. This is especially true if they have any transfer credits. Some schools may allow up to 90 transfer credits.

A typical bachelor's degree program in marketing will include classes that focus on technology, math, business, and marketing. Some programs may even offer specialization options like digital marketing or social media marketing.

With a bachelor's degree in marketing, there are a variety of career options available including being a product manager, media planner, market research analyst, or a fundraiser. A bachelor's degree can also lead towards an advanced master's degree program.

Online Master's Degrees in Marketing

Many online programs can be completed in less than 2 years with about 30 credit hours. There may be opportunities to transfer some previously earned graduate credits. Options are available for either full- or part-time enrollment to work with a variety of schedules.

A master's degree program in marketing usually lets a student choose a specialization such as media and communications, market research, social media marketing, and international marketing. Courses in an online master's degree program may include marketing analytics, marketing communications, and ethical issues in marketing. There may also be a capstone course or project.

Career options for anyone with a master's degree in marketing are broad. They include work in advertising, product development and technology. An advanced degree may open up opportunities to work closely with upper management. An online degree program can help a student quickly get the skills they need to advance their career.

Online Doctoral Degrees in Marketing

For students who want to pursue an advanced doctoral degree in marketing, they will usually earn a Doctor of Business Administration (DBA). There are online programs available for this degree. Most programs allow a student to choose a specialization, such as marketing, finance, supply chain management, leadership, and project management.

Courses may include organizational leadership, business strategy, and business research. Students may be able to complete an online DBA program in just 3 years. In place of a dissertation, many DBA programs finish with a doctoral project or capstone class that deals with a real-world business issue.

With a DBA, graduates can pursue a high-level career as a business consultant, an entrepreneur, an analyst, or a career in education. A master's degree is required before anyone can pursue a DBA.

Online Certificates in Marketing

For anyone looking to advance their career or gain more knowledge in a specific marketing field, an online marketing certificate can be a great option. An online marketing certificate typically requires about four classes to complete; however, some certificate programs are longer. Individuals can complete a certificate program in less than a year. Many certificate programs do not require a degree before starting. However, students can potentially use the credits they earn through a certificate program and apply them to a future degree.

Depending on the school and program, a student may study consumer buying habits, marketing communications, paid digital media, digital marketing landscape, and market modeling. A completed certificate program can help advance a career in advertising or retail marketing.

Prerequisites for a Marketing Degree

Not all marketing degree programs have prerequisites, especially at the associate and bachelor's level. This will largely depend on the school and program. However, some schools do have prerequisite requirements for their marketing bachelor's degree program. In this case, a student will likely be required to take some general education classes and maintain a minimum GPA. An applicable associate degree may be accepted in place of taking general education classes.

If a student is looking to pursue an advanced marketing degree, like a master's or doctorate, there are additional prerequisites. They will need a bachelor's degree. Depending on the school, a student may also need to take a graduate school entrance exam like the GMAT or GRE. Some schools may also require introductory marketing courses.

Marketing Specializations/Concentrations

Many marketing degree programs offer the opportunity to specialize in a certain area. Specialization options are more common for higher degrees like a master's or doctorate. Common concentrations include market research, content marketing, social media marketing, digital marketing, search engine optimization, and product marketing. These specializations are available in online degree programs. The coursework will include generalized marketing classes as well as classes that focus on a student's desired concentration.

With a marketing degree specialization, it gives students the opportunity to hone their skills in a specific area. This can be helpful if they want to pursue a career in one certain marketing field by making them a more desirable job candidate.

Curriculum/Coursework for a Marketing Degree

When pursuing an online degree in marketing, coursework will cover a broad spectrum of subjects. Classes are designed to give a student a good understanding of common business practices and communication. Early in a degree program, a student will have to take some general education classes. As a student gets closer to completing the program, courses will become more focused and build on what was learned in previous classes. Marketing specific courses will often include the following:

  • Introduction to marketing
  • Social media marketing
  • Business law
  • Marketing research
  • Strategic brand management
  • Ethical and legal issues in marketing

In an advanced degree program, like a master's or doctorate, students will usually be required to complete a final capstone class or thesis project. These classes are usually student driven; however, these usually require approval from faculty.

For anyone looking for a basic understanding of marketing, but not wanting to pay for a degree, there are also free online marketing courses available. These are designed for business owners, high school students, and anyone looking for more knowledge in the field of marketing.

How Long Does It Take to Get an Online Bachelor's in Marketing?

A typical bachelor's degree program in marketing will take four years to complete. However, in an online setting, a student may have the flexibility to complete the program at their own pace. If a student has any applicable transfer credits, this may help them complete the program faster. Many online schools offer multiple terms per year instead of just two semesters so a student can work on their degree throughout the year. Most online bachelor's degree programs in marketing will require 120 credit hours. This may include about 40 classes. Some online programs may even offer the option to take some graduate level courses that will apply to both a bachelor's degree and a future master's degree. This can help accelerate the time it takes to complete an advanced marketing degree.

Accreditation for Online Bachelor's in Marketing Degrees

An important step in choosing any degree program is ensuring that it is accredited. Accreditation means that a school or program is recognized by independent organizations for meeting or exceeding certain standards in the field. Earning a degree from an accredited program makes the degree more valuable. Earning credits or a degree from an unaccredited institution may mean that those credits cannot be transferred to another institution or a degree is not recognized.

Some accreditation groups for business schools and marketing degrees including the Accreditation Council for Business Schools and Programs (ACBSP). Another organization is the Association to Advance Collegiate Schools of Business (AACSB). Schools and programs may also be accredited by state and local organizations.

Marketing Licensure & Certification

Those in marketing occupations are typically not required to hold a specific license. However, there are some marketing certifications available that can increase a person's marketing skills and show potential employers that a candidate is qualified for specific positions. Here are some general marketing certifications that are available:

  • American Marketing Association Professional Certified Marketer (PCM). The certification programs available through this organization include self-paced online classes. After the classes, there is an exam to earn the certification. There is a fee to take the classes and the exam.
  • Google Analytics Individual Qualification (IQ). As a leader in the online search industry, Google offers certification classes for its programs. The IQ certification requires an individual to take two class modules and then a test.
  • Hootsuite Social Marketing Certification. This certification is geared towards individuals who want to focus on social media marketing. Hootsuite also has a series of free classes.

Marketing Career Information

There are a range of career options in marketing. Both the public and private sector offer marketing careers in a variety of industries. A marketing degree can also offer an individual the skills to start their own business. Some common occupations include a marketing manager and market research analyst.

How to Become a Marketing Manager

A popular career choice for many people with a degree in marketing is a marketing manager. Marketing managers focus on helping businesses succeed through focused advertising campaigns. They may conduct research and identify target audiences. Here are some steps in how to become a marketing manager:

  1. Marketing manager positions will typically require at least a bachelor's degree. A degree in marketing, business administration, or another related field would be preferred. Some positions may require a master's degree.
  2. To enhance skills and improve prospective job opportunities, an individual should consider earning at least one marketing certification. This can show an employer that you have the necessary skills to do the job.
  3. Marketing managers need to be creative thinkers, have good analytical skills, and be strong communicators. They also need to stay organized by managing several projects simultaneously.

The job outlook for marketing managers is good. According to the Bureau of Labor Statistics (BLS), marketing manager positions are expected to grow 7% between 2019 and 2029. This is faster than the average career as marketing campaigns continue to become more important to businesses and other organizations. The BLS reported in 2019 that the median pay for marketing managers was $136,850 per year. The states with the highest paid marketing managers include New York, New Jersey, and Virginia.

How to Become a Market Research Analyst

For individuals who prefer the research side of marketing, a position as a market research analyst could be a good choice. Market research analysts study market conditions to predict potential sales. Here are some general steps to take to become a market research analyst:

  1. This position will require at least a bachelor's degree in a related field. This could be a degree in marketing, statistics, computer science, or math. Individuals may also need experience in communications and business. Some high-level positions may require a master's degree. There are degree programs that specialize in market research.
  2. For improved job performance, a candidate can pursue marketing certifications, such as the Professional Research Certification (PRC) from the Marketing Research Association.
  3. Market research analysts will need to understand vast amounts of information and data. They will need to be detail-oriented and have excellent analytical skills. In addition, they will need to be able to interpret the data and communicate the information to clients and associates.

The job outlook for market research analysts is particularly good. The BLS reports that the job outlook for this career is expected to grow 18% by 2029. This is much faster than the average position as more businesses use data to market their products. In 2019, the BLS reported the media pay for market research analysts was $63,790 per year. The top paying states for this career include New Jersey, Washington, and Delaware.

Financial Aid and Scholarship Information for Marketing Degrees

Financial aid and scholarships are available to students pursuing marketing degrees. The first step in finding financial aid is to complete the Free Application for Federal Student Aid (FAFSA). Schools will use this information to help determine if students are eligible for certain aid and scholarships, like Pell Grants or federal student loans. Students will need to pay attention to the financial aid deadline at the school they plan on attending.

Some schools offer scholarships for specific degree programs. There are also a wide range of private scholarships available for marketing students, including:

  • Marketing EDGE Scholarship. Each year, Marketing EDGE awards undergraduate students in marketing programs up to $5,000. The selection is based on interest in the marketing field and academic performance.
  • American Marketing Association. The AMA offers a variety of scholarship opportunities for marketing students. These awards include the Diversity Leadership Scholarship and the Social Impact Scholarship. It also offers a Valuing Diversity scholarship specifically for PhD students with an award amount of $2,500 for an academic year.

Professional Organizations in Marketing

There are a variety of professional organizations available for marketing professionals. These organizations can introduce someone to like-minded marketers and help them learn new ideas and skills. Below are some of the most popular marketing organizations.

  • American Marketing Association. This organization has an annual membership cost. It has chapters across the country for both professionals and undergraduate marketing students. As a member, an individual has access to exclusive content and resources. Members also get a reduction in fees for certification courses.
  • International Association of Business Communicators. Professionals from a variety of fields can join this organization. It is focused on helping professionals communicate with each other and offers valuable resources to its members. Benefits of membership include finding mentors, online courses, journal subscriptions, and discounts on professional certification courses.
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