Business Marketing

The promotion and sale of goods and services is what the field of business marketing is all about. The business marketing student learns how to analyze and identify customer needs, as well as promoting, pricing and distributing products and services. Continue reading to find out how to enter this career field, and get details about job options in business marketing.

Inside Business Marketing

Business marketing is a broad field that encompasses all aspects of advertising and commerce for the products and services a business sells. Professionals in this field are typically analytical, creative, persuasive and people-oriented. has numerous articles about education and careers in business marketing, some of which are linked below.

Education Information

Although not always a requirement, a degree in marketing or business administration is often preferred by employers of marketing specialists and managers. Associate, bachelor's and master's degrees, as well as undergraduate and graduate certificate programs, are available in business marketing. For more technical industries, such as computer software or electronics, candidates could pursue a Master of Business Administration in a technology concentration.

Business Marketing Related Articles

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