International Marketing

International marketing is a specialized field within a general business, management or marketing program. Continue reading to learn about career options and find out if studying international marketing is right for you.

Inside International Marketing

The globalization of business and the economy poses special concerns for marketing professionals who promote products in foreign markets. An internationalized economy means greater competition for organizations that market goods overseas, and profits depend on their ability to sell goods and services effectively in multiple countries.

International Marketing specialists must understand the impact of varying economic, cultural, political, legal and business influences on international advertising and sales. They must also know about shipping, trade, customs and tax laws that can vary greatly among different countries. Professionals in this field identify and analyze worldwide marketing opportunities and formulate product, pricing, distribution and promotion strategies.

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