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Marketing Management

Marketing managers develop sales and promotional strategies for the products and services of a wide range of organizations, such as retail outlets, hospitality companies and automakers. Read on to learn more about the field of marketing management, including education requirements and career options.

Inside Marketing Management

Marketing management is just one of the many fields within the business world. Marketing managers work alongside advertising and promotions professionals to help companies maximize their profits by monitoring trends and demand for new products, developing pricing strategies and predicting the moves of their competitors. They could also assist in creating brand awareness through mediums like radio, TV, Internet advertisements and in-store displays.

Marketing management could be a relevant field for sales-driven individuals who enjoy working in fast-paced, ever-changing environments. Professionals in this field should be deadline-oriented, work well under pressure and be willing to travel, as well as work long hours. Explore the Study.com resources provided below to help you decide if marketing management is a good career path for you.

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