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Marketing Research

Market research professionals help companies understand and uncover the motives behind consumer buying behavior. If this line of work sounds interesting, read on to learn more about this growing field's educational and career options.

Inside Marketing Research

Marketing research plays an important role in the business industry. Market researchers review statistical data of past sales to predict future trends. They gather data on competitors and analyze prices, sales and marketing techniques to determine which methods were most successful. Market research incorporates psychology, sociology, economics, business statistics and observation.

Since the services provided by these professionals may be sought after in virtually every industry, there is a high demand for marketing researchers today. Companies conduct market research prior to launching products, designing advertising campaigns and deciding which segments of the population to target. The practice proves to be helpful when companies need to determine their competitive stance in the marketplace.

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