Marketing for Apparel and Accessories

Fashion marketers in the apparel and accessories industries monitor trends in clothing, as well as in items like jewelry, belts and scarves. Keep reading to explore the field of marketing for apparel and accessories.

Inside Marketing for Apparel and Accessories

Apparel and accessories marketing entails the promotion and sale of fashion products. Marketing involves understanding consumer trends and demands as well as profit maximization and market share. Ultimately, it's about selling what the consumer wants to buy at a competitive price while still making a profit.

With a degree in marketing, merchandising or advertising, career paths may include marketing, brand or product management, market research, promotions, buying and sales. Jobs include titles like fashion buyer, fashion marketer, marketing analyst and sales manager. Although a degree is not always required for all of these jobs, employers often prefer applicants with at least a bachelor's and sometimes a master's degree in marketing or a related field. A typical Bachelor of Science in Marketing program includes classes in business and professional communication, spreadsheets, databases, macroeconomics, financial accounting, microeconomics, managerial accounting and public relations.

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