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Marketing for Apparel and Accessories

Fashion marketers in the apparel and accessories industries monitor trends in clothing, as well as in items like jewelry, belts and scarves. Keep reading to explore the field of marketing for apparel and accessories.

Inside Marketing for Apparel and Accessories

Apparel and accessories marketing entails the promotion and sale of fashion products. Marketing involves understanding consumer trends and demands as well as profit maximization and market share. Ultimately, it's about selling what the consumer wants to buy at a competitive price while still making a profit.

With a degree in marketing, merchandising or advertising, career paths may include marketing, brand or product management, market research, promotions, buying and sales. Jobs include titles like fashion buyer, fashion marketer, marketing analyst and sales manager. Although a degree is not always required for all of these jobs, employers often prefer applicants with at least a bachelor's and sometimes a master's degree in marketing or a related field. A typical Bachelor of Science in Marketing program includes classes in business and professional communication, spreadsheets, databases, macroeconomics, financial accounting, microeconomics, managerial accounting and public relations.

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    • Fashion & Retail Management (BS)
    • Fashion Marketing & Management (BFA)
    • Fashion Marketing & Management (BS)
    • Fashion Marketing (BFA)
    • Fashion Marketing (BS)
    • Fashion Marketing & Management (BA)
    • Fashion Marketing & Management (AAS)
    • Fashion Marketing (AS)
    • Accessory Design (AA)
    • Advertising (AS)
    • Fashion Retailing (C)
    • Fashion Retailing (D)

    What is your highest level of education?

    • MBA - Marketing
    • MBA
    • BS in Business Administration - Marketing
    • BS in Business Administration
    • Bachelor of Science in Business Administration, Investment Career Focus Area
    • AAS in Business Administration
    • AAS in Business Administration - Sales
    • Associate of Applied Science in Business Administration, Retail Management Specialization

    What is your highest level of education completed?

  • What is your highest level of education?

  • What is your highest level of education completed?

    • Master of Business Administration - Management (Spanish)
    • BA in Business Administration - Marketing
    • BA in Business Administration - Management
    • Business Administration, BA - Management
    • AA in Accounting

    What is your highest level of education?

    • DBA with an Emphasis in Marketing
    • Bridge (Doctor of Business Administration with an Emphasis in Marketing)
    • Doctor of Business Administration - Management
    • MBA: Marketing
    • MBA
    • Bachelor of Science in Business for Secondary Education
    • BS in Marketing
    • BS in Applied Management
    • BS in Business Admin.

    What is your highest level of education?

  • What is your highest level of education?

  • What is your highest level of education?

  • What is your highest level of education?

    • Business Administration (DBA)
    • Business Administration (MBA)
    • Business Administration (with Concentrations) (MBA)
    • Management (MS)
    • BS in Business Administration
    • Business Administration (AS)

    What is your highest level of education completed?

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