Special Product Marketing

Special product marketers develop strategies to promote specialty goods or product lines, such as forestry products, office supplies and food products. Their job typically includes research, product development, public relations and advertising.

Inside Special Product Marketing

Special product marketing personnel develop strategies and techniques to promote specialty products, such as flowers or produce. This type of marketing encompasses pricing and sales strategies, market research, product development, media relations and advertising.

Education Information

Marketing is a broad field, with many degree options. If you're interested in entering the special product marketing field, you may enroll in a degree program in marketing or business with a marketing emphasis and select courses in special products. You also have the option of completing a specialized degree, such as in food or fashion marketing. Marketing degree programs are available at the associate's, bachelor's, master's and doctoral level. Course topics in these programs might include business law, business ethics, new products, marketing strategy and research methods. Review the links below for more details about relevant degree programs.

Distance Learning Options

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