Tourism Promotion Operations

The field of tourism promotion operations involves marketing services within the tourism industry. Degree programs prepare participants to work for travel agencies, airlines, resorts and theme parks. Read on to learn more about education and career options in tourism promotion operations.

Inside Tourism Promotion Operations

The field of tourism promotion operations deals with marketing tourism services using promotional tools. A tourism degree program combines the disciplines of marketing, business and personnel management pertaining to managing tourism businesses. Some degree programs and specializations offer training specifically in tourism promotions.

Graduates can work for airlines, travel agencies, resorts, theme parks and government tourism agencies as lodgings managers, travel agents, event planners and marketing managers. Responsibilities could include generating business for the hotel, promoting the locale as a tourist destination and organizing events. According to the U.S. Bureau of Labor Statistics (BLS), communication, self-discipline, the ability to concentrate on details, business acumen and marketing skills are valuable for careers in this field (www.bls.gov).

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