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Vehicle and Vehicle Parts Marketing

Vehicle and vehicle parts marketing is a category of marketing that includes the automotive, marine and aviation industries. Careers in this field may appeal to those who especially enjoy automobiles as well as boats and airplanes. Learn more here.

Inside Vehicle and Vehicle Parts Marketing

Marketing involves not just the promotion of products, but also the storage and distribution, inventorying, sale and service of those products. The vehicle and vehicle parts marketing field involves the entire spectrum of the automobile, marine and aviation aftermarket. This includes the manufacture, distribution and sales of all vehicle-related equipment and parts, though the majority of the industry applies to automobiles.

Education Information

Students interested in a 2-year course of study may look to an associate degree program in auto service sales, which includes coursework in math, computer applications, marketing, customer service and sales. Bachelor's degree programs are available in automotive aftermarket management and automotive management. These programs are more coursework intensive and may include an industry internship. Related vocational and certificate programs are also offered.

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