Public Relations and Advertising

Public relations (PR) and advertising professionals promote products or services through strategic marketing campaigns. Some opt to work in a single industry while others represent a variety of client types. If you want to find out if a career in advertising or PR is right for you, keep reading.

Inside Public Relations and Advertising

Entry-level public relations and advertising professionals provide services such as writing advertising copy, drafting press releases and creating audio visual products. Middle-level professionals in this field meet with clients, gather information on specific product needs, create advertising budgets and schedule promotional events. Managers and executives may supervise middle- and entry-level level advertising professionals, design research projects, develop outreach programs and provide organizational leadership.

In addition to being creative, those working in advertising or PR need to possess strong organizational and problem-solving skills. The nature of career options in these fields requires excellent communication abilities in the areas of public speaking, writing, and interpersonal interaction.

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