Apparel and Textile Marketing Management

For those interested in the business and creative sides of fashion, a career in apparel and textile marketing management may be ideal. Degree programs cover topics such as apparel design, distribution, and marketing strategies. Read on to learn more about possible education and career options.

Inside Apparel and Textile Marketing Management

Apparel and textile marketing management encompasses the design, manufacture and distribution of goods within the fashion and textile industry. This is a complex business that requires knowledge in the areas of product development, market research, distribution and pricing strategies.

To be a successful marketing manager within a fashion and textile enterprise requires a keen understanding of the consumer and an ability to spot current and upcoming fashion trends. The marketing manager must be able to identify the potential consumer and maximize profits through smart buying and efficient pricing. Many job titles exist within the field, including fashion marketing manager, retail merchandise manager, apparel production supervisor, fashion buyer, market researcher, visual merchandiser, and fashion forecaster.

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