Advertising and Commercial Design

Advertising and commercial design refers to the process of creating products and imagery that entice consumers, leading to purchases. Continue reading to learn more about the field, education options and possible occupations.

Inside Advertising and Commercial Design

Advertising and commercial design represents a practical, real-world application of the visual arts field. Experts create an image that draws the public toward a particular product or service. They use different forms of media to transmit the message, including radio, TV and print. Internet advertising and design is a relatively new field, but it's growing rapidly.

Education Information

While creativity is important for success in this field, advertising and commercial design firms typically require that prospective employees earn a degree in an appropriate field. Degree programs include associate's, bachelor's and master's degree programs in commercial graphics, advertising, advertising design or commercial design. Pupils take classes in drawing, typography, web design, illustration, design theory, communication arts, advertising and marketing. They learn to put these elements together by working on advertising projects.

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