Aspiring advertising artists and designers looking to gain education in their field should weigh their degree options, formats, and career interests before making a choice. We'll explore these considerations and the offerings at three schools to give you an idea of what to look for when making your education decision.
How to Choose an Advertising Art & Design Distance Learning Program
A common offering at a number of schools across the country, advertising art and design programs offer students preparation for work in advertising, copywriting, art direction and related creative fields. Given the number of options, students should carefully consider their own needs and wants before enrolling in a program. Students have a number of similar but unique majors to choose from, with offerings at both the undergraduate and graduate levels.
Advertising art and design coursework can be found in a number of majors, the most common being advertising. Students looking for a different experience can opt for a program in visual communication. Though these programs feature similar courses, there are a number of differences, so students should extensively examine a given program's curriculum and learning outcomes to ensure that they are compatible with their own academic goals.
Distance Learning Format
Online learning can be an excellent option for students who do not have the time or resources to attend a traditional on-campus program. The asynchronous learning format allows students to complete work at their own pace, which permits students with busy work schedules to balance their studies with other time commitments. Some programs offer an online orientation to help acclimate students to the online experience, while others might feature learning tools such as pre-recorded lectures and virtual discussion forums.
Advertising art and design degrees are available at both the undergraduate and graduate levels, meaning both novices and experienced professionals can find a suitable program. Students looking to enter the field can start with a bachelor's degree program, which lasts four years. Students with prior education or work experience can opt for a master's degree, which deals with advanced topics.
Find schools that offer these popular programs
Online Advertising Art & Design Degrees
Bachelor of Arts in Visual Communication (Advertising)
A Bachelor of Arts (B.A.) program is typically composed of foundation courses, general education courses and major curriculum courses. Around 180 credit hours are usually required for completion of the degree. The foundation courses may include beginning and intermediate drawing, color theory, 2-D design and studio electives. Some of the major curriculum courses may include:
- Introduction to advertising design
- Advertising copywriting
- Digital production for advertising
- Collaborating with clients
- Advertising design and typography
Master of Fine Arts in Advertising
A resume, letters of recommendation, a statement of intent, a portfolio and college transcripts may be among the requirements for admission into a Master of Fine Arts (M.F.A.) in Advertising program. In order to fulfill the requirements of the degree, students typically must complete a final project that demonstrates their mastery of the principles of advertising. Before the final project is turned in, students take a set of required courses that strengthen knowledge in a number of key areas, often including:
- Art of presentation
- Rapid visualization techniques
- Marketing and advertising strategies
- Research methods
- Ideation for campaigns
Schools with Online Programs in Advertising Art and Design
The Savannah College of Art and Design (SCAD) contains an online B.A. in Advertising, totaling 180 hours of credits. Introductory courses include drawing, elements of design, and color theory, while advanced courses are chosen from advertising design, copywriting, web advertising, and motion media design.
The Academy of Art University has a multitude of options for online study. Students can choose to pursue any of the following degrees:
- Associate of Arts in Advertising
- Bachelor of Fine Arts in Advertising
- Master of Arts in Advertising & Branded Media Technology
- Master of Fine Arts in Advertising
- Online Award of Completion in Advertising (non-degree)
When it comes to online degrees related to advertising art and design, students should look closely at the education levels and focus areas of available programs, especially when taking their future careers into consideration. Schools may include art and design training in their advertising or visual communication degree programs.