Online training in marketing communications is readily available through programs in marketing or those in business with a marketing emphasis. Relevant distance learning undergraduate and graduate degree and certificate programs can be found. Prospective marketing communications students should have a general interest in promotions, sales and the reframing of ideas in order to increase demand.
In general, distance learning courses require a lot of independent reading and some technological savvy, including working knowledge of electronic portals, such as BlackBoard or WebCT. Although the course titles are similar to those taken on-campus or as part of a larger degree program, distance learning courses in marketing communications are best suited for students able to ask for help, seek solutions and maintain self-motivation.
- Marketing strategy
- Trade and consumer promotions
- Public relations
- Consumer behavior and habits
- Global marketing
- Distribution and retail
- E-Commerce and internet applications
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Employers are looking for well-rounded prospects that are personable, goal-oriented, technologically competent and communicative. Although there is a creative element involved in marketing communications, there is also a great need for logistical work as well. Marketing communication teams are often made up of diverse talent, from those who can crunch numbers on a spreadsheet to those who can pitch an idea.
The following skills are often associated with a career in marketing communications:
- Customer relations
- Human solutions
- Campaign marketing
- Graphic design
- Perception strategy
- Problem solving
- Demand generation
Marketing communications involves direct communication with specific markets for the purpose of promotion and sales of products or services. Marketing communication teams promote services and products in ways that are reliable, consistent, strategic, manageable and well-researched. The field covers a wide range of topics, including the following:
- Online and direct marketing promotional efforts
Online marketing communication degree and certificate programs are offered to both undergraduate and graduate students and feature fully online coursework in topics like advertising and public relations. Graduates can seek careers in customer relations, graphic design, campaign marketing and similar fields.