Students looking to study marketing in an online environment have plenty of options available to them. Programs are available in both degree and diploma formats, offering instruction at the undergraduate and graduate levels. Diploma programs are often much more concentrated, with coursework focusing solely on marketing topics, whereas degree programs also offer general education courses and electives that strengthen fundamental skills and allow students to pursue personal interests in the field.
Online Marketing Diploma
Most online marketing diploma programs are designed for students new to the field or business professionals seeking career advancement. Undergraduate diplomas are more common and are available at community colleges and private institutions providing online education programs. A few four-year universities may also offer graduate-level diplomas.
Information and Requirements
Undergraduate diplomas typically require a high school diploma or its equivalent for admission. For graduate programs, students must have a bachelor's degree to be eligible for admission. They may need to meet certain prerequisites in mathematics as well.
Online classes in marketing diploma programs include lectures, tutorials and virtual discussions. Typical courses a student can expect to take are as follows.
Introduction to Marketing
This course provides the building blocks for everything a marketing professional needs to know. Students learn the context of marketing within a global economy in the digital age, as well as the concepts of marketing for a smaller audience, such as a local business. Other topics of study include strategy, communications, principles of marketing, management and market theory.
Students in this course learn how to conduct basic research with regard to potential customers and markets, applying them to marketing a product. Students are taught the methods and techniques of collecting, analyzing, and interpreting data from basic market research.
This course introduces concepts, theories and issues that affect business strategies as they relate to global markets. The cultural, economic, geopolitical and legal influences on world trade are also addressed.
Online Bachelor of Science in Marketing Management
For students who desire a more in-depth examination of marketing, bachelor's degrees are also available online. These programs generally take four years to complete and often require supplemental coursework in the form of core courses and electives. A bachelor's degree in marketing is an excellent tool for aspiring professionals who lack experience, as this degree is a common requirement for most entry-level marketing jobs. Most programs culminate in a capstone project, which allows a student to demonstrate the knowledge that he or she has acquired throughout their studies.
Information and Requirements
A high school diploma is the central admission requirement for bachelor's programs. Submission of standardized test scores and letters of recommendation may also be required.
Students pursuing an online degree in marketing can expect to see the following topics in their studies:
A distance learning course in consumer behavior covers major influences on consumption, such as psychological, situational and socio-cultural factors.
Online Marketing Strategies
This course provides an understanding of Internet and mobile technologies, as well as the vast opportunities they represent in the marketing field. Students learn how these technologies help achieve corporate marketing goals and how to integrate these new technologies with traditional marketing strategies.
Students who want to take courses specifically in marketing can enroll in an online undergraduate or graduate program, depending on their educational background. Those who want to get a broader, more comprehensive marketing education may enroll in a bachelor's or master's degree program.