Distance learning marketing master's degree programs typically result in a Master of Science (MS) in Marketing or a Master of Business Administration (MBA) with a concentration in marketing. Each program provides a solid marketing foundation, but MBA coursework tends to include business classes in accounting, finance and management as well.
An online program in marketing includes the same classes as an on-campus program, but generally allows students to access lectures and assignments over a period of time, creating a self-paced environment. Like on-campus courses, distance learning classes feature required exams, which are usually given at set times. Students may be required to have specific hardware or software to meet the program requirements.
Like most on-campus offerings, distance learning MBA programs are available in part-time and full-time formats. Full-time programs allow students to complete the degree in 1-2 years, while part-time programs can last four years or more.
Students wishing to enroll in an online master's degree program in marketing are required to possess a bachelor's degree from an accredited college or university. Technical requirements typically include a reliable computer and Internet connection.
List of Common Courses
Master's-level marketing students explore subjects like sales management, consumer behavior and product development. Some online marketing degree programs focus specifically on Internet marketing techniques, utilizing tools like e-mail and search engine optimization. Other topics include:
- New product design and development
- International marketing
- Strategic public relations
- Internet marketing campaign development
- Sales management
A master's degree in marketing qualifies graduates for upper-level management positions in marketing and sales or with consulting firms. Marketing professionals research the needs and demands of consumers and then form strategies to increase profits or market shares.
Graduates from a marketing master's degree program might fill positions like the following:
- Marketing manager
- Marketing director
- Social media manager
- Market researcher
- Sales manager
- Customer relations specialist
Master's degree programs in marketing can be completed entirely online, and students can complete their education at the time, location and pace they choose. Graduates can use their new knowledge in sales management, consumer behavior and product development to gain employment in positions such as a marketing manager, marketing director, sales manager or social media manager.