Distance learning master's programs do not usually lead specifically to a degree in sales and marketing management. It is more common for four-year institutions to offer a Master of Science or Master of Business Administration (MBA) in Marketing (or Marketing Management); these online programs typically include sales management coursework. Master's programs, including MBAs, may also be available with sales management concentrations. Coursework for these programs can be completed fully online for distance learning students.
These online graduate programs are mostly designed for business professionals and/or those with some relevant undergraduate background. Applicants must have a bachelor's degree and may need to have credits in subjects like finance, economics, and accounting; this is particularly common for MBA programs. Some schools require students to submit resumes as well.
List of Common Sales and Marketing Management Courses
Sales and marketing management courses cover several areas of business and related topics, including finance, research methods, consumer behavior, advertising and promotions. Students enrolled in master's degree programs may specialize in certain business sectors, including technology and health care; they also usually must complete a capstone of some sort, such as a project or final exam. The following list offers details on typical online coursework in this field of study.
Students taking courses learn to create, implement and evaluate sales and marketing projects. Candidates become familiar with tools and strategies to manage marketing projects.
Marketing Strategies and Techniques
Courses typically emphasize marketing metrics and data mining techniques. Internet marketing strategies are also reviewed.
Marketing research is a core course in sales and marketing management master's programs. Students focus on research concepts, including market segmentation and target marketing. Students also learn how to conduct research and interpret results.
Students review strategies to reach customers through advertising, direct marketing, promotions, public relations and the Internet. Distance learning instructors also cover consumer responses to various communication methods.
Courses explore how consumers make purchasing decisions. Topics include the impact of various sales and marketing strategies on consumer buying behavior.
Candidates learn to hire, manage and motivate sales teams. Students review classic sales strategies.
Distance learning courses emphasize methods for creating global marketing strategies. Students consider the impact of cultural, political and economic differences on international marketing.
Instructors cover marketing through websites, blogs and online communities. Depending on the course, students may design online marketing programs.
Promotions and Advertising
Students learn to create, implement and evaluate basic advertising and promotional campaigns. Students examine the role of the campaigns as part of overall sales and marketing strategy.
In some programs, participants are grouped into cohorts; cohort members take the same classes in the same order and remain together for the duration of the program. Students collaborate with each other and instructors through course management systems to complete projects and discuss problems or issues from their workplaces.
Students looking for knowledge relative to sales and marketing management through distance learning can pursue Master of Science or Master of Business Administration in Marketing programs. Fully online, such programs explore marketing theory, management techniques and research methods.