Business Marketing Degree Programs in Durham
The Durham, NC, area features several options for students who want to pursue a degree in business marketing. The three schools featured here offer programs that cover key business principles and marketing concepts ranging from legal issues and finance to merchandising and brand management. Get details about the required courses at the colleges, and take a look at a statistics table to compare the institutions. Info on a couple of other school options in the area is provided too.
- North Carolina Central University offers a business administration bachelor's degree with a concentration in marketing. The campus is only three miles from central Durham.
- North Carolina State University at Raleigh, located around 17 miles from downtown Durham, also offers a marketing concentration within its business administration bachelor's program.
- For students who want to pursue a two-year degree, Alamance Community College features a business associate's degree with a concentration in marketing and retailing. The school is roughly 26 miles from Durham's downtown area.
Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Comparison of Schools
As public institutions, all of the profiled schools offer in-state tuition rates under $10,000 with one of them falling under $5,000. Find out about other facts and figures which may affect your education decision, such as acceptance rates and campus settings, in the table below.
|North Carolina Central University||North Carolina State University at Raleigh||Alamance Community College|
|School Type||Four-year; public||Four-year; public||Two-year; public|
|Total Enrollment (2017)||8,097*||34,432*||4,184*|
|Campus Setting||Large city||Large city||Fringe rural|
|Tuition and Fees (2017-2018)||$6,399 in-state; $19,106 out-of-state*||$9,058 in-state; $27,406 out-of-state*||$2,036 in-state; $7,028 out-of-state*|
|% of First-Year Students Receiving Any Form of Financial Aid (2016-2017)||97%*||69%*||67%*|
|Acceptance Rate (2017)||83%*||51%*||N/A - open admission|
|Retention Rate (2017)||77% of full-time students*||94% of full-time students*||71% of full-time students*|
|Graduation Rate||44% (for those who began their studies in 2011)*||79% (for those who began their studies in 2011)*||31% (for those who began their studies in 2014)*|
Source: *National Center for Education Statistics.
North Carolina Central University
The Bachelor of Business Administration degree program at North Carolina Central University features a concentration option in marketing. The program is designed to prepare students for professional positions in selling, promotion and distribution.
Bachelor of Business Administration - Marketing Concentration
The Bachelor of Business Administration program includes coursework in business law, finance, business communications and organization and management. Students may also be able to take courses in consumer behavior, promotion management, international marketing and strategic management. The curriculum offers students opportunities to study a particular area of interest in the marketing field through the marketing seminar course. The program requires a total of 120 credit hours and can be completed in four years.
North Carolina State University at Raleigh
The Poole College of Management at North Carolina State University offers a Bachelor of Science in Business Administration degree with a concentration in marketing. The program focuses on identifying marketing opportunities, communicating with customers and designing solutions to meet customers' needs.
Bachelor of Science in Business Administration - Marketing Concentration
This bachelor's program includes a required course in marketing research along with elective course options in international marketing, personal selling, marketing strategy and brand management. All students are required to take a core set of business courses, including finance, human resource management and business law. Students must complete 120 total credits to earn this degree.
Alamance Community College
The Associate in Applied Science in Business Administration program at Alamance Community College gives students the option of concentrating in marketing. Courses in the program focus on marketing strategies, merchandising, advertising and management principles.
Associate in Applied Science in Business Administration - Marketing and Retailing Concentration
Students in this program must complete required courses in business law, principles, accounting and public speaking. The marketing and retailing concentration option includes courses in sales promotion, advertising and sales promotion, marketing research and social media marketing. The full-time program typically takes five semesters to complete. The school also offers an evening program option that uses a combination of online and in-class instruction, which can be completed in four years of part-time study.
Students may also consider Elon University, which is located about 40 miles from Durham and offers a Bachelor of Science in Business Administration program with a major in marketing. Campbell University is located about 45 miles from Durham and also offers a bachelor's degree program in marketing.