An advanced degree program in event management is frequently offered as a concentration in hospitality, business or tourism master's programs. There are also some colleges and universities that offer graduate certificate programs in the field; many of them are offered online. Event management graduate certificate programs are primarily designed for professionals who already are responsible for managing events, such as weddings, fundraisers, concerts or celebratory festivals. Both types of programs explore trends in event management and help professionals stay current in the field. Advanced areas of study in event management range from fundraising and development to public relations and marketing.
To begin a graduate program in event management, students must first have a bachelor's degree or previous event management education.
Certificate Programs in Event Management
A certificate program in event management is a professional program for individuals seeking to increase their expertise in current industry trends. Applicants to graduate-level event management certificate programs must have a bachelor's degree, often with classes in public relations, business, management or communications. Core course and elective topics for these programs include:
- Strategic management
- Issues in event management
- Event concepts
- Venue contracts and management
- Finance and budgeting
Master's Degree Specialization in Event Management
Students enrolled in a master's degree program in business, tourism or hospitality can choose to specialize in event management. Individuals can choose to focus on a particular area of interest within the industry such as hotel event management or tourism and event management. These particular degree programs require a minimum grade point average and standardized test scores. Some core topics for degree specializations include:
- Food and beverage operations
- Event sourcing and site selection
- Event marketing and public relations
- Risk management
Popular Career Options
Event managers work with individuals and groups to plan and develop conferences, conventions, social programs and other special events. They typically are responsible for all aspects of event staging, from selecting a venue and negotiating contracts to arranging for travel and managing publicity. Event management professionals are needed in fields such as nonprofit management, parks and recreation, marketing and tourism. Specific career titles might include:
- Party planner
- Public relations representative
- Nonprofit fundraiser
- Sports manager
- Event and field marketing manager
Students who complete an event management graduate certificate program might go on to pursue a master's degree in a related field such as public relations or hospitality and tourism. A variety of high-level career options are available for master's degree program graduates, including entrepreneur, public relations specialist or travel consultant.
Event managers work in diverse settings coordinating a range of special and social events. With a graduate degree that specializes in event management, these individuals are equipped with the knowledge it takes to pull together successful events.