Fashion advertisers specialize in promoting clothing and fashion accessories whether through television commercials, in-store promotions or newspaper and magazine ads. Bachelor's degrees in business or advertising are a common requirement with some schools even having specialized degrees in fashion marketing. Those who pursue this career will be entering a highly competitive field where they'll use their skills to develop marketing campaigns and design advertising.
Fashion advertisers promote clothing and fashion products through runway shows, print and other media, in-store displays and other forms of marketing. Fashion advertisers typically have a degree in a business discipline, and some schools offer degree programs specifically in fashion marketing.
|Required Education||Bachelor's degree is common|
|Projected Job Growth (2018-2028)*||8% between for all advertising, promotions and marketing managers|
|Median Salary (2018)*||$117,130 for all advertising and promotions managers|
Source: *U.S. Bureau of Labor Statistics
Fashion Advertiser Educational Requirements
Although there are no particular educational prerequisites for becoming a fashion advertiser, a bachelor's degree in a business discipline, particularly in advertising or marketing, is desirable. Some schools and institutes also offer degree programs in fashion marketing. Those seeking education in fashion advertising can find eligible schools though the National Association of Schools of Art and Design (http://nasad.arts-accredit.org), which accredits schools with programs in fashion and related disciplines.
Areas of study helpful to a fashion advertiser include color theory, consumer behavior, concepts and trends in apparel, e-commerce and Internet marketing. Specific knowledge of fashion marketing techniques, product presentation in stores, advertising strategies and customer relationship management can be also be learned through coursework and class projects.
Retail experience in clothing and fashion accessories is a plus for someone who wants to be a fashion advertiser. Students can gain this experience through a paid job or internship at a retail store or clothing design and manufacturing company. Some educational programs give students the opportunity to work as interns for ad agencies or public relations firms, which can also provide valuable practical experience for future fashion advertisers. Completing an internship with a fashion marketing or advertising firm can allow students to develop a work portfolio to be used in future job interviews.
Fashion advertisers promote their clients' clothing lines and accessories in television commercials, in-store promotions, billboards, newspapers, magazines and catalogs. They develop marketing campaigns for their fashion clients and may create ads for display in locations like shopping malls and on buses. Product placement in media ranging from movies to blogs is another way fashion advertisers can get their products noticed. Creativity and originality in developing ad and marketing campaigns can be a great asset to those in this field.
According to the U.S. Bureau of Labor Statistics (BLS), the fashion industry's trendsetting and high-profile nature makes jobs in this industry attractive to a large number of applicants (www.bls.gov). Additionally, the BLS indicates that advertising jobs in all areas, including fashion, draw a large number of applicants. Because of this, competition for jobs in fashion advertising can be strong, and applicants need to set themselves apart for success. College graduates who are well-trained, highly creative and have relevant experience will have an advantage in the job market. Employers are also increasingly seeking applicants who know how to develop advertising campaigns using the Internet, interactive media devices such as mobile phones and social media outlets.
Fashion advertisers create marketing campaigns and advertising for clothing lines and accessories using television, magazine, or other media. Applicants for jobs in this field are expected to have a bachelor's degree in business or marketing and are entering a very competitive job market. Serious applicants will find themselves developing a portfolio of their work and applying for work at ad agencies and public relation firms.