Individuals looking for information on global marketing can find many resources on the Internet.
They can refer to online magazines and newspapers for more general information, as well as international business and industry websites aimed at marketing professionals.
Finding Global Marketing Articles
When looking for articles on global marketing, search engines are a great place to start; however, the top results in the search engine may not fit exactly what industry professionals or information seekers are looking for. A number of online magazines and other websites provide access to contemporary trends, developments and other news on global marketing.
Numerous business and marketing magazines offer information from a world viewpoint. In many cases, these publications' websites archive older articles that can be accessed by using the sites' search tool. One such magazine, London-based The Economist, covers business, finance and advertising news from all corners of the globe. It includes a section on tracking global markets along with numerous archived articles from as far back as 1997. Other news magazines that feature reports on business in Asia and Europe include:
- Bloomberg BusinessWeek
As a slightly different alternative to online magazines, newspapers' websites can also provide articles on global marketing. The Wall Street Journal is a common choice among those seeking business news, and its website includes news on globalization, worldwide stock exchanges and the leaders of global marketing. Newspapers of major U.S. cities often have articles on how an aspect of global marketing affects the local economy. For example, The Detroit Free Press might have articles on how foreign automakers' marketing of the products might affect the decisions made by domestic automakers.
Global marketing industry resources can be found all over the Internet, including the website of the Mobile Marketing Association. Advertising Age is a magazine read and used by many marketing professionals and features a data center feature which allows Web surfers to search for such information as:
- Marketing brands
- National advertisers
- Agency networks
Interested students can find global marketing or international business marketing information on a variety of web newspaper or magazine sites as well as on industry resource pages.