Students in Hawaii who hope to earn a degree in marketing have roughly 14 public and private schools to choose from. These schools tend to either award marketing degrees or business administration degrees with a concentration in marketing. Programs lead to certificates, associate's degrees, bachelor's degrees and master's degrees. While certificate programs concentrate almost entirely on marketing and related skills, associate's and bachelor's degrees include some general education courses as well. Some schools allow for specializations.
This article includes overviews of nine of Hawaii's largest schools offering such programs; a comparison table helps break down each school's options and tuition info.
Brigham Young University - Hawaii
Located in Laie on the island of Oahu, the Hawaii campus of Brigham Young University is attended by nearly 3,000 students. The school's College of Business, Computing, and Government offers a Bachelor of Science in Business Management with an emphasis on marketing, which trains students for careers such as brand managing, marketing research and business development. Students must complete 39 credit hours of business foundation courses in addition to the 13 credit hours for the marketing track and 6 of general education courses. The school is affiliated with The Church of Jesus Christ of Latter-Day Saints but admits students from all faiths and backgrounds.
Chaminade University of Honolulu
Honolulu's Chaminade University has a bachelor's degree in communication with an emphasis on integrated marketing. Students enrolled in this concentration spend much of their first 3 years studying general education and core communication courses before taking a heavy workload of marketing classes in their final year. Chaminade University offers students the opportunity to compete in student competitions, such as the one run by American Advertising Federation. The school also offers an MBA (Master of Business Administration) program for students looking to continue their education post-graduation.
Hawaii Community College
Located on the big island of Hawaii in Hilo, Hawaii Community College is a public school with over 3,900 students. The school offers both a 2-year associate's degree and a 1-year certificate in marketing. To earn the Certificate of Achievement, students must complete 30 credit hours in classes that emphasize marketing strategies for sales and retail platforms. Students studying for the Associate in Applied Science in Marketing need to complete 60 credit hours and take additional courses in advertising, management and advanced marketing theories.
Hawaii Pacific University
Honolulu's Hawaii Pacific University is the largest private institution of higher learning in the state, with more than 8,000 students enrolled. The university's College of Business Administration offers a bachelor's degree in marketing, which emphasizes gaining an elevated understanding of global business through traditional marketing research. Students earn 124 semester credits to graduate, the majority of which come through general education and core business courses. Some classes specific to the marketing concentration include creativity marketing and product management, marketing management and consumer behavior.
Kapiolani Community College
With more than 9,000 students attending its main campus in Honolulu, Kapiolani Community College is the largest 2-year school in Hawaii. The school offers an associate's degree in marketing through the college's Business, Legal and Technology Education Department. The Associate in Science of Marketing is a 60-credit program in which students learn general marketing and business principles and are required to complete a professional internship before graduating. This school is associated with the University of Hawaii, and students looking to further their education beyond completion of the associate's program are encouraged to transfer their credits toward the bachelor's degree in business administration offered at the University of Hawaii - West Oahu.
Kapiolani also offers a 33-credit-hour certificate program in retail management and 9-to-15 credit hour certificate programs in customer service, entrepreneurship, management and retailing.
Leeward Community College
A 2-year, public school that is part of the University of Hawaii System, Pearl City's Leeward Community College enrolls almost 7,900 students. The school offers a certificate in sales and marketing, which requires completion of 21 credit hours over 2 semesters. Students enrolled in this program learn principles of advertising, retailing and selling. They also learn about business calculations, global marketing and customer service. Additionally, the school offers a 2-year associate's degree program in management, which offers a broader business education but also contains some of the same marketing classes.
University of Hawaii at Hilo
One of the 10 branches of Hawaii's state university system, the Hilo campus of the University of Hawaii has a student population of more than 4,100 people. The school's Department of Business Administration offers a Bachelor of Business Administration program. Students who choose the general business major can choose a concentration in marketing. This 121-credit-hour program requires students to complete 24 of those semester hours in core business classes before moving onto the marketing track, which includes courses such as consumer behavior, marketing management and marketing research. In total, students must complete 18 credit hours within their specialization track.
University of Hawaii at Manoa
With more than 20,400 students currently attending its Honolulu campus, the University of Hawaii at Manoa is the largest institution of higher learning in the state. The school's Shidler College of Business's Bachelor of Business Administration in Marketing includes courses on marketing research, integrated communication campaigns and multinational marketing. The college also offers an MBA in Marketing for students who wish to continue their education post-graduation; these master's programs offer courses with a specific focus on international marketing, such as international marketing management and international marketing theory.
University of Hawaii at West Oahu
Found in Kapolei, the West Oahu campus of the University of Hawaii has an enrollment over 1,600 students and offers a Bachelor of Arts in Business Administration with an emphasis in marketing. Students must take a minimum of 120 credit hours to earn the degree, with roughly a third of those required to come from general business and marketing courses. In the marketing concentration, students take courses in marketing principles, consumer behavior and retailing management. The university also gives students opportunities to participate in professional internships at local businesses during the latter years of their studies.
School Comparison: At a Glance
|School Name||School Type and Setting||Marketing Programs Offered||Undergraduate Tuition & Fees (2018-2019)|
|Brigham Young University - Hawaii||4-year, private not-for-profit; fringe town||Bachelor of Science in Business Management - Marketing||$5,560*|
|Chaminade University of Honolulu||4-year, private not-for-profit; large city||Bachelor of Arts in Communication - Integrated Marketing||$25,374*|
|Hawaii Community College||2-year, public; remote town|| Certificate of Achievement in Marketing,
Associate in Applied Science in Marketing
|$3,144 in-state; $8,280 out-of-state*|
|Hawaii Pacific University||4-year, private not-for-profit; large city||Bachelor of Science in Business Administration in Marketing||$25,980*|
|Kapiolani Community College||2-year, public; large city||Associate in Science in Marketing||$3,144 in-state; $8,280 out-of-state*|
|Leeward Community College||2-year, public; large suburb|| Certificate of Competence in Sales and Marketing,
Associate in Science in Management
|$3,144 in-state; $8,280 out-of-state*|
|University of Hawaii at Hilo||4-year, public; remote town||Bachelor of Business Administration in General Business with a concentration in marketing||$7,720 in-state; $20,680 out-of-state*|
|University of Hawaii at Manoa||4-year, public; large city|| Bachelor of Business Administration in Marketing,
Master of Business Administration in Marketing
| $11,970 undergraduate in-state;
$34,002 undergraduate out-of-state;
$16,502 graduate in-state;
$37,982 graduate out-of-state*
|University of Hawaii at West Oahu||4-year, public; large suburb||Bachelor of Arts in Business Administration - Marketing||$7,512 in-state; $20,472 out-of-state*|
Source: *NCES College Navigator