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Corportate-Level Strategy and Company Goals

Jack Woerner, Sean Kennedy
  • Author
    Jack Woerner

    BA in Political Science with Emphasis on Social Studies Education at Brevard College, 6 years experience (2 years online) teaching Economics, Personal Finance, APUS Government and more. Certified Gifted/Talented Teacher.

  • Instructor
    Sean Kennedy

    Sean has 8 years experience as a supervisor and has an MBA with a concentration in marketing.

Explore corporate-level strategy. Learn the definition of a corporate-level strategy and understand its characteristics. See corporate-level strategy examples. Updated: 02/04/2022

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What is a Corporate-Level Strategy?

What is corporate level strategy? The corporate level strategy definition in the business world is when a company analyzes its entire business and determines its direction to increase growth or value. Corporate-level strategy is important for companies to develop and accomplish long-term goals. Corporate-level strategy can help companies take advantage of the market or their industry, and it is vital to the decision-making process. Part of the strategy will be to establish objectives that the company needs to meet and motivate all employees to help meet these goals. A corporate-level strategy can be created and implemented at any time in a company's lifetime, but it is important to have one established during its creation. The company needs a template to navigate the business world and adapt the corporate level strategy to respond to events throughout the company's lifetime.

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Purpose of a Corporate-Level Strategy

The purpose of a corporate-level strategy is to increase the value of a company, create strategic goals, motivate the workforce, find ways to increase market share against competitors, and develop creative marketing techniques. The corporate level strategy also helps maximize profitability by outlining plans to increase revenue while keeping costs down. Strategies should also include how to beat the competition and what the company can use to give itself a competitive advantage.


Corporate level strategies can be developed in public organizations too like this USAID meeting. Part of their strategy meeting is to discuss risk management solutions.

what is corporate level strategy - USAID aid meeting


Characteristics of a Corporate-Level Strategy

There are several characteristics or components of a corporate-level strategy. The most generally accepted components are visioning, objective setting, resource allocation, and prioritization.

  • Visioning - The vision component sets the direction of the company's mission and values. Vision also encompasses the future planning of the company. Some companies should use visioning meetings to plan out 3-5 years into the future. The process and meetings should involve as many personnel as possible to help build teamwork and leadership abilities. The theme of visioning goals should primarily focus on what leadership plans are for the company in the future.
  • Objective setting - The vision goals should turn into the business objectives. The company's long-term goals should be a part of the objective statements. The objectives should also list how the company plans to accomplish these goals. The company can track the progress of meeting its goals with the objective component. The company needs to be transparent with the objectives and communicate with all personnel to increase focus.
  • Resource Allocation - Resource allocation should be directed to the prioritized goals. This component ensures the efficient use of financial, capital, and human resources when meeting objectives. Leaders must assign resources to objectives and involve personnel when planning resource allocation. After allocating resources, leaders must properly manage the resources used to maximize productivity and decrease waste. Resource allocation also connects with mergers. Integration of companies is a fast way for companies to grow and gain more resources. Vertical integration allows the company to buy out one of its suppliers to help generate more profit and lower costs for the company.
  • Prioritization or tradeoffs - A business cannot pursue all objectives established during its vision meetings. They must prioritize which objectives should be accomplished first or at least receive the most resources. Business decisions involve a certain level of risk as well. Company leadership must plan for these priorities to take advantage of opportunities and plan for unanticipated events to minimize risk. Companies must navigate risk and return to be successful.


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Frequently Asked Questions

What is an example of corporate-level strategy?

An example of a corporate-level strategy would be a leadership meeting planning out 5-year goals. The 5-year goals can include how many sales they wish to accomplish by then or how many employees they desire to get to.

What is the meaning of corporate-level strategy?

Corporate-level strategy means the overall plan for the future of the business. The strategy involves decision-making for financials, employees, management, and goals for the company.

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