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Market Segmentation: Geographic, Demographic, Psychographic & More
Market Segmentation: Geographic, Demographic, Psychographic & More
325K
The Promotional Mix: Target Markets, Buying Decisions & More
The Promotional Mix: Target Markets, Buying Decisions & More
263K
Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages
Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages
241K
Understanding the Consumer Decision-Making Process: A Marketing Must
Understanding the Consumer Decision-Making Process: A Marketing Must
235K
Consumer Products: Convenience, Shopping, Specialty & Unsought Products
Consumer Products: Convenience, Shopping, Specialty & Unsought Products
198K
Market Segmentation: Why Market Segments Are Important to Marketers
Market Segmentation: Why Market Segments Are Important to Marketers
199K
Introduction to Marketing: Definition and Applications
Introduction to Marketing: Definition and Applications
140K
Marketing Environment: External Influences on Marketing Strategy
Marketing Environment: External Influences on Marketing Strategy
123K
Classes of Adopters: Innovators, Early, Late and Laggards
Classes of Adopters: Innovators, Early, Late and Laggards
107K
Types of New Products: New Product Lines, Product Improvements & More
Types of New Products: New Product Lines, Product Improvements & More
84K
Services Marketing: The Difference Between Services and Goods
Services Marketing: The Difference Between Services and Goods
77K
Target Market Strategies for Successful Business
Target Market Strategies for Successful Business
82K
The Marketing Mix: Product, Place, Price & Promotion
The Marketing Mix: Product, Place, Price & Promotion
75K
Marketing, Production, Sales & Societal Marketing Orientation
Marketing, Production, Sales & Societal Marketing Orientation
72K
International Marketing: The Importance of Global Marketing Strategy
International Marketing: The Importance of Global Marketing Strategy
74K
Business Buyers: New Buy, Modified Rebuy, Straight Rebuy
Business Buyers: New Buy, Modified Rebuy, Straight Rebuy
68K
Effects of Advertising on Consumer Buying Behavior
Effects of Advertising on Consumer Buying Behavior
59K
Types of Advertising: Institutional and Product Advertising
Types of Advertising: Institutional and Product Advertising
46K
Buying Behavior and Marketing: Types of Consumer Buying Decisions
Buying Behavior and Marketing: Types of Consumer Buying Decisions
45K
Channel Intermediaries: Definition and Function in Business
Channel Intermediaries: Definition and Function in Business
45K
Marketing Research: Definition, Purpose and Role in Marketing Strategy
Marketing Research: Definition, Purpose and Role in Marketing Strategy
43K
Business Marketing: Producers, Resellers, Governments & Institutions
Business Marketing: Producers, Resellers, Governments & Institutions
44K
Market Orientation and Sales Orientation: Definition and Differences
Market Orientation and Sales Orientation: Definition and Differences
42K
Consumer Behavior Theory and Marketing Strategy
Consumer Behavior Theory and Marketing Strategy
41K
International Marketing Mix and the 4 Ps of Marketing
International Marketing Mix and the 4 Ps of Marketing
35K
Competitive Advantage: The Importance of Strategic Marketing
Competitive Advantage: The Importance of Strategic Marketing
35K
What is a Business Product: Definition for Marketers
What is a Business Product: Definition for Marketers
34K
Internet Communication: Social Media, Email, Blog, & Chat
Internet Communication: Social Media, Email, Blog, & Chat
35K
Relationship Selling vs. Traditional Methods: Definition and Purpose
Relationship Selling vs. Traditional Methods: Definition and Purpose
32K
Personal Selling: The Steps of the Selling Process
Personal Selling: The Steps of the Selling Process
26K
Cognitive Dissonance & Post-Purchase Process
Cognitive Dissonance & Post-Purchase Process
25K
Trade Sales Promotion and the Promotional Marketing Mix
Trade Sales Promotion and the Promotional Marketing Mix
26K
Pricing Decisions: Profit-Oriented, Sales & Status Quo
Pricing Decisions: Profit-Oriented, Sales & Status Quo
25K
Goals of Promotion and the Marketing Mix
Goals of Promotion and the Marketing Mix
26K
Positioning and Differentiation in Consumer Marketing
Positioning and Differentiation in Consumer Marketing
22K
Pricing Objectives: How Firms Decide on a Pricing Strategy
Pricing Objectives: How Firms Decide on a Pricing Strategy
21K
Product Development and Business Growth: Process & Strategies
Product Development and Business Growth: Process & Strategies
22K
Breaking Into Foreign Markets: International Marketing Strategies
Breaking Into Foreign Markets: International Marketing Strategies
21K
Different Types of Business Strategies
Different Types of Business Strategies
21K
B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
21K
The Political and Legal Environment of Marketing
The Political and Legal Environment of Marketing
21K
How a New Product is Adopted by Consumers
How a New Product is Adopted by Consumers
20K
Sales Promotion in the Promotional Marketing Mix
Sales Promotion in the Promotional Marketing Mix
21K
Channel Conflict: Horizontal & Vertical Conflict
Channel Conflict: Horizontal & Vertical Conflict
21K
Consumer Awareness of Promotion: The AIDA Acronym
Consumer Awareness of Promotion: The AIDA Acronym
20K
Integrated Marketing Communication and the Marketing Plan
Integrated Marketing Communication and the Marketing Plan
20K
Advertising Media Choices and Marketing Strategy
Advertising Media Choices and Marketing Strategy
20K
Branding and Brand Equity in Business Marketing
Branding and Brand Equity in Business Marketing
19K
Promotion and the Consumer Communication Process
Promotion and the Consumer Communication Process
19K
Customer Relationship Management and Marketing Technology
Customer Relationship Management and Marketing Technology
17K
Internet and Global Marketing: Ecommerce on an International Scale
Internet and Global Marketing: Ecommerce on an International Scale
18K
Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Supply Chain Management: Technology, Measurement, Relationship & Material Integration
17K
How to Develop and Market New Consumer Products
How to Develop and Market New Consumer Products
17K
Consumer Sales Promotion: Definition and Purpose
Consumer Sales Promotion: Definition and Purpose
16K
Retail Segments, Target Markets and Marketing Strategies
Retail Segments, Target Markets and Marketing Strategies
16K
How to Segment Business Markets Step-by-Step
How to Segment Business Markets Step-by-Step
15K
Product Life Cycles: Development, Design and Beyond
Product Life Cycles: Development, Design and Beyond
15K
Why Companies Use Public Relations
Why Companies Use Public Relations
15K
Pricing Strategy and Consumer Perception
Pricing Strategy and Consumer Perception
15K
Price Elasticity: Understanding Supply and Demand
Price Elasticity: Understanding Supply and Demand
15K
How to Identify Strategic Alternatives in Marketing
How to Identify Strategic Alternatives in Marketing
15K
How Public Relations Is Different from Advertising
How Public Relations Is Different from Advertising
15K
Retail Marketing Mix vs. Traditional Marketing Mix
Retail Marketing Mix vs. Traditional Marketing Mix
13K
Economic Factors of Pricing and Pricing Strategy
Economic Factors of Pricing and Pricing Strategy
13K
Consumer Psychology and the Purchase Process
Consumer Psychology and the Purchase Process
13K
Brand Familiarity and the Purchase Process
Brand Familiarity and the Purchase Process
12K
Retailing's Role in Marketing: Definition and Dimensions
Retailing's Role in Marketing: Definition and Dimensions
11K
Technology's Impact on Marketing and Marketers
Technology's Impact on Marketing and Marketers
11K
How Non-Profit Marketing Differs from For-Profit Marketing
How Non-Profit Marketing Differs from For-Profit Marketing
11K
Foreign and Domestic Business Competition: Definition and Regulations
Foreign and Domestic Business Competition: Definition and Regulations
11K
Ethics and Cause-Related Marketing
Ethics and Cause-Related Marketing
11K
Price Selection: How Businesses Select the Correct Price for Products
Price Selection: How Businesses Select the Correct Price for Products
10K
How to Establish a Marketing Research Project
How to Establish a Marketing Research Project
9.5K
Pricing Cost: What Motivates Mark-up and Break-Even Pricing
Pricing Cost: What Motivates Mark-up and Break-Even Pricing
9.1K
Consumer and Industry Reaction to the Market and Economy
Consumer and Industry Reaction to the Market and Economy
7.2K
International External Marketing: Culture, Economics, Tech & More
International External Marketing: Culture, Economics, Tech & More
6.5K
How Prices Can Be Adjusted in Response to Environmental Factors
How Prices Can Be Adjusted in Response to Environmental Factors
5.4K
What is a SWOT Analysis?
What is a SWOT Analysis?
43K
How to Create a Marketing Mix for Individual Cultures & Countries
How to Create a Marketing Mix for Individual Cultures & Countries
9.6K
Marketing Channel: Definition and Function in the Marketplace
Marketing Channel: Definition and Function in the Marketplace
45K
Influences on Consumer Buying Decisions: Cultures, Values & More
Influences on Consumer Buying Decisions: Cultures, Values & More
75K
What is SWOT: Situation Analysis in Marketing
What is SWOT: Situation Analysis in Marketing
26K
Business Plans: How to Develop a Business Mission Statement
Business Plans: How to Develop a Business Mission Statement
14K
Ethical Behavior in Marketing: What Are Marketing Ethics?
Ethical Behavior in Marketing: What Are Marketing Ethics?
45K
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