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Market Segmentation: Geographic, Demographic, Psychographic & More
Market Segmentation: Geographic, Demographic, Psychographic & More
345K
The Promotional Mix: Target Markets, Buying Decisions & More
The Promotional Mix: Target Markets, Buying Decisions & More
293K
Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages
Types of Competitive Advantage: Cost, Product, Niche & Sustainable Advantages
259K
Understanding the Consumer Decision-Making Process: A Marketing Must
Understanding the Consumer Decision-Making Process: A Marketing Must
254K
Consumer Products: Convenience, Shopping, Specialty & Unsought Products
Consumer Products: Convenience, Shopping, Specialty & Unsought Products
218K
Market Segmentation: Why Market Segments Are Important to Marketers
Market Segmentation: Why Market Segments Are Important to Marketers
225K
Introduction to Marketing: Definition and Applications
Introduction to Marketing: Definition and Applications
158K
Marketing Environment: External Influences on Marketing Strategy
Marketing Environment: External Influences on Marketing Strategy
139K
Classes of Adopters: Innovators, Early, Late and Laggards
Classes of Adopters: Innovators, Early, Late and Laggards
114K
Types of New Products: New Product Lines, Product Improvements & More
Types of New Products: New Product Lines, Product Improvements & More
90K
Services Marketing: The Difference Between Services and Goods
Services Marketing: The Difference Between Services and Goods
81K
Target Market Strategies for Successful Business
Target Market Strategies for Successful Business
92K
The Marketing Mix: Product, Place, Price & Promotion
The Marketing Mix: Product, Place, Price & Promotion
80K
Marketing, Production, Sales & Societal Marketing Orientation
Marketing, Production, Sales & Societal Marketing Orientation
76K
International Marketing: The Importance of Global Marketing Strategy
International Marketing: The Importance of Global Marketing Strategy
82K
Business Buyers: New Buy, Modified Rebuy, Straight Rebuy
Business Buyers: New Buy, Modified Rebuy, Straight Rebuy
71K
Effects of Advertising on Consumer Buying Behavior
Effects of Advertising on Consumer Buying Behavior
61K
Types of Advertising: Institutional and Product Advertising
Types of Advertising: Institutional and Product Advertising
49K
Buying Behavior and Marketing: Types of Consumer Buying Decisions
Buying Behavior and Marketing: Types of Consumer Buying Decisions
47K
Channel Intermediaries: Definition and Function in Business
Channel Intermediaries: Definition and Function in Business
49K
Marketing Research: Definition, Purpose and Role in Marketing Strategy
Marketing Research: Definition, Purpose and Role in Marketing Strategy
46K
Business Marketing: Producers, Resellers, Governments & Institutions
Business Marketing: Producers, Resellers, Governments & Institutions
50K
Market Orientation and Sales Orientation: Definition and Differences
Market Orientation and Sales Orientation: Definition and Differences
46K
Consumer Behavior Theory and Marketing Strategy
Consumer Behavior Theory and Marketing Strategy
43K
International Marketing Mix and the 4 Ps of Marketing
International Marketing Mix and the 4 Ps of Marketing
38K
Competitive Advantage: The Importance of Strategic Marketing
Competitive Advantage: The Importance of Strategic Marketing
38K
What is a Business Product: Definition for Marketers
What is a Business Product: Definition for Marketers
38K
Internet Communication: Social Media, Email, Blog, & Chat
Internet Communication: Social Media, Email, Blog, & Chat
40K
Relationship Selling vs. Traditional Methods: Definition and Purpose
Relationship Selling vs. Traditional Methods: Definition and Purpose
35K
Personal Selling: The Steps of the Selling Process
Personal Selling: The Steps of the Selling Process
28K
Cognitive Dissonance & Post-Purchase Process
Cognitive Dissonance & Post-Purchase Process
27K
Trade Sales Promotion and the Promotional Marketing Mix
Trade Sales Promotion and the Promotional Marketing Mix
29K
Pricing Decisions: Profit-Oriented, Sales & Status Quo
Pricing Decisions: Profit-Oriented, Sales & Status Quo
27K
Goals of Promotion and the Marketing Mix
Goals of Promotion and the Marketing Mix
29K
Positioning and Differentiation in Consumer Marketing
Positioning and Differentiation in Consumer Marketing
24K
Pricing Objectives: How Firms Decide on a Pricing Strategy
Pricing Objectives: How Firms Decide on a Pricing Strategy
23K
Product Development and Business Growth: Process & Strategies
Product Development and Business Growth: Process & Strategies
24K
Breaking Into Foreign Markets: International Marketing Strategies
Breaking Into Foreign Markets: International Marketing Strategies
23K
Different Types of Business Strategies
Different Types of Business Strategies
23K
B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
B2B vs. B2C: How Business Marketing Differs from Consumer Marketing
23K
The Political and Legal Environment of Marketing
The Political and Legal Environment of Marketing
23K
How a New Product is Adopted by Consumers
How a New Product is Adopted by Consumers
22K
Sales Promotion in the Promotional Marketing Mix
Sales Promotion in the Promotional Marketing Mix
23K
Channel Conflict: Horizontal & Vertical Conflict
Channel Conflict: Horizontal & Vertical Conflict
23K
Consumer Awareness of Promotion: The AIDA Acronym
Consumer Awareness of Promotion: The AIDA Acronym
22K
Integrated Marketing Communication and the Marketing Plan
Integrated Marketing Communication and the Marketing Plan
22K
Advertising Media Choices and Marketing Strategy
Advertising Media Choices and Marketing Strategy
22K
Branding and Brand Equity in Business Marketing
Branding and Brand Equity in Business Marketing
21K
Promotion and the Consumer Communication Process
Promotion and the Consumer Communication Process
21K
Customer Relationship Management and Marketing Technology
Customer Relationship Management and Marketing Technology
18K
Internet and Global Marketing: Ecommerce on an International Scale
Internet and Global Marketing: Ecommerce on an International Scale
19K
Supply Chain Management: Technology, Measurement, Relationship & Material Integration
Supply Chain Management: Technology, Measurement, Relationship & Material Integration
20K
How to Develop and Market New Consumer Products
How to Develop and Market New Consumer Products
18K
Consumer Sales Promotion: Definition and Purpose
Consumer Sales Promotion: Definition and Purpose
17K
Retail Segments, Target Markets and Marketing Strategies
Retail Segments, Target Markets and Marketing Strategies
17K
How to Segment Business Markets Step-by-Step
How to Segment Business Markets Step-by-Step
16K
Product Life Cycles: Development, Design and Beyond
Product Life Cycles: Development, Design and Beyond
17K
Why Companies Use Public Relations
Why Companies Use Public Relations
17K
Pricing Strategy and Consumer Perception
Pricing Strategy and Consumer Perception
16K
Price Elasticity: Understanding Supply and Demand
Price Elasticity: Understanding Supply and Demand
18K
How to Identify Strategic Alternatives in Marketing
How to Identify Strategic Alternatives in Marketing
16K
How Public Relations Is Different from Advertising
How Public Relations Is Different from Advertising
16K
Retail Marketing Mix vs. Traditional Marketing Mix
Retail Marketing Mix vs. Traditional Marketing Mix
14K
Economic Factors of Pricing and Pricing Strategy
Economic Factors of Pricing and Pricing Strategy
15K
Consumer Psychology and the Purchase Process
Consumer Psychology and the Purchase Process
14K
Brand Familiarity and the Purchase Process
Brand Familiarity and the Purchase Process
13K
Retailing's Role in Marketing: Definition and Dimensions
Retailing's Role in Marketing: Definition and Dimensions
12K
Technology's Impact on Marketing and Marketers
Technology's Impact on Marketing and Marketers
13K
How Non-Profit Marketing Differs from For-Profit Marketing
How Non-Profit Marketing Differs from For-Profit Marketing
12K
Foreign and Domestic Business Competition: Definition and Regulations
Foreign and Domestic Business Competition: Definition and Regulations
12K
Ethics and Cause-Related Marketing
Ethics and Cause-Related Marketing
12K
Price Selection: How Businesses Select the Correct Price for Products
Price Selection: How Businesses Select the Correct Price for Products
11K
How to Establish a Marketing Research Project
How to Establish a Marketing Research Project
10K
Pricing Cost: What Motivates Mark-up and Break-Even Pricing
Pricing Cost: What Motivates Mark-up and Break-Even Pricing
10K
Consumer and Industry Reaction to the Market and Economy
Consumer and Industry Reaction to the Market and Economy
8.2K
International External Marketing: Culture, Economics, Tech & More
International External Marketing: Culture, Economics, Tech & More
7.7K
How Prices Can Be Adjusted in Response to Environmental Factors
How Prices Can Be Adjusted in Response to Environmental Factors
6.2K
What is a SWOT Analysis?
What is a SWOT Analysis?
49K
How to Create a Marketing Mix for Individual Cultures & Countries
How to Create a Marketing Mix for Individual Cultures & Countries
10K
Marketing Channel: Definition and Function in the Marketplace
Marketing Channel: Definition and Function in the Marketplace
47K
Influences on Consumer Buying Decisions: Cultures, Values & More
Influences on Consumer Buying Decisions: Cultures, Values & More
79K
What is SWOT: Situation Analysis in Marketing
What is SWOT: Situation Analysis in Marketing
31K
Business Plans: How to Develop a Business Mission Statement
Business Plans: How to Develop a Business Mission Statement
17K
Ethical Behavior in Marketing: What Are Marketing Ethics?
Ethical Behavior in Marketing: What Are Marketing Ethics?
50K
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