In Massachusetts, marketing studies are offered at undergraduate and graduate levels, from associate to doctoral degrees. Certificates and degree program minors are also available. Marketing may be the main area of study or it may be offered as a concentration within a more general business degree program. Marketing students learn about sales, advertising, market research, global marketing, promotions and product management. The schools that are mentioned below are the ten largest non-profit or public universities that provide marketing programs.
Located in Chestnut Hill, Boston College offers a bachelor's degree in marketing. Students will take courses like marketing principles, marketing research and applied marketing management. The college also has a Master of Business Administration (MBA) with a concentration in marketing and information analytics. Grad students will study marketing research, business intelligence and e-commerce. MBA students must complete projects and community service.
Bridgewater State University
Bridgewater State University has a bachelor's degree with a concentration in marketing, and students take a mix of management, business and marketing courses. Students will need to learn about basic business topics like economics, accounting, finance and business law. Marketing courses include advertising, marketing research, marketing management and sales management.
Massasoit Community College
Found in Brockton, this community college offers business administration programs, one of which provides a specialization in marketing. Students will need to take business courses like financial accounting, business application, managerial communications and organizational behavior. Concentration courses include marketing, sales, advertising and retailing.
North Shore Community College
This community college is located in Danvers, and it offers an associate's degree program in marketing. Students will study topics like business law, accounting, advertising, promotion, economics and management. Technology will also play a part in the program, and students will develop their computer skills. The college offers internship and honors programs.
Located in Boston, Northeastern University has a bachelor's degree in business with a concentration in marketing. Students will learn about basic business principles in financial management, marketing, business statistics and financial accounting. Other courses include product management, marketing research and international marketing management.
Salem State University
Salem State University offers minor and major programs in marketing, and students will take courses like consumer behavior, advertising, marketing research, marketing management and international marketing. A MBA program with a specialization in marketing is available. Students may take courses like global marketing management and promotional policy. Students can also participate in the American Marketing Associate for career advice and opportunities.
Springfield Technical Community College
Springfield Technical Community College offers an associate's degree in marketing. Students will learn how to price products effectively, build good customer rapport and understand consumer needs. Students will take courses in business marketing, business law and economics.
Located in Boston, Suffolk University offers a minor program for both business and non-business students and a major program in marketing. Students will take courses like professional selling, consumer behavior and marketing research. Major students can complete honors courses, and they can also specialize in sports marketing, marketing innovation/new media, brand marketing and global marketing. Graduate students can also choose an MBA with a marketing concentration or an Executive MBA with an international marketing concentration.
University of Massachusetts Amherst
The University of Massachusetts Amherst offers a bachelor's degree in marketing, and students can participate in field experience, independent studies and a marketing honors program. MBA students can specialize in marketing management, and they will be required to complete a practicum project and participate in a professional development seminar. A four-year marketing PhD program provides advanced coursework, and students must complete a summer research project, an exam and a dissertation.
University of Massachusetts Dartmouth
Located in North Dartmouth, marketing students in the bachelor's degree program will learn about foundational business and marketing topics like consumer behavior, business writing and marketing research. A twelve-credit graduate certificate in marketing will help students receive basic knowledge in the field. An MBA with an option in marketing is also available, and students must take courses like marketing strategy and marketing research. MBA students are required to maintain a portfolio.
School Comparison: At a Glance
|School Name||School Type and Setting||Marketing Programs Offered||Tuition and Fees (2018-2019)|
|Boston College||4-year, private not-for-profit; small city||Bachelor of Science (BS) in Marketing,
|$55,464* ($29,512 graduate tuition)*|
|Bridgewater State University||4-year, public; large suburb||BS in Management||$10,367 in-state; $16,507 out-of-state*|
|Massasoit Community College||2-year, public; large suburb||Business Administration Careers - Marketing Option||$4,824 in-state; $9,768 out-of-state*|
|North Shore Community College||2-year, public; large suburb||AS in Marketing||$5,184 in-state; $10,752 out-of-state*|
|Northeastern University||4-year, private not-for-profit; large city||Bachelor of Science in Business Administration (BSBA) in Marketing||$51,522*|
|Salem State University||4-year, public; large suburb||Minor in Marketing,
BSBA in Marketing,
|$10,642 in-state; $17,082 out-of-state* ($7,844 in-state, $9,808 out-of-state, graduate tuition)*|
|Springfield Technical Community College||2-year, public; midsize city||AS in Marketing||$5,088 in-state; $10,296 out-of-state*|
|Suffolk University||4-year, private not-for-profit; large city||Minor in Marketing,
BSBA in Marketing,
|$38,566* ($36,508 graduate tuition)|
|University of Massachusetts Amherst||4-year, public;large suburb||Bachelor of Business Administration in Marketing,
PhD in Marketing
|$15,887 in-state; $34,570 out-of-state* ($15,782 in-state, $30,845 out-of-state, graduate tuition)*|
|University of Massachusetts Dartmouth||4-year, public; midsize suburb||BS in Marketing,
Graduate Certificate in Marketing,
|$13,921 in-state; $29,141 out-of-state* ($16,337 in-state, $29,141 out-of-state, graduate tuition)*|
Source: *NCES College Navigator