Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
There are several public and private schools in Tennessee that offer marketing programs. Students can learn marketing through a minor, bachelor's or master's degree program. Many schools offer business administration programs with concentrations in marketing. There may be electives in specialty marketing areas, such as sales or retail. No special admissions requirements apply to marketing degree programs. The institutions listed below are the 10 largest schools in the state that have marketing courses and degree programs.
Located in Nashville, this university offers multiple program options, including undergraduate and graduate programs focused on marketing as well as a marketing minor for non-business students. Belmont University has a marketing organization for students, and the faculty members have received awards and had work published in marketing journals. The bachelor's degree program in marketing provides courses in advertising principles, market research and strategic marketing management.
At the graduate level, two Master of Business Administration (MBA) programs have concentrations in marketing. MBA students can expect to take a set of core business courses in addition to receiving specialized instruction in marketing. Courses in the accelerated MBA program are offered Monday through Thursday during the evenings. Students in the MBA programs are also required to complete an international study-abroad experience.
East Tennessee State University
This university is found in Johnson City and offers a marketing minor for students interested in learning basic business and marketing principles. The bachelor's degree program in marketing has three concentration options: integrated marketing communications, marketing management and merchandising. Undergraduate marketing students take courses like consumer behavior, marketing research and marketing management. The MBA program includes general business courses along with courses in marketing essentials, market strategy and strategic leadership.
Lincoln Memorial University
Located in Harrogate, this university has a bachelor's degree in marketing. Undergraduate students receive a foundation in business skills and study marketing, business communications, economics and corporate finance. Marketing major students may take additional courses like consumer behavior, marketing research and marketing management. The university also offers online, evening and executive MBA programs with a concentration in marketing. Courses specific to the marketing curriculum include global marketing, electronic commerce, marketing communications and brand management.
Lipscomb University is located in Nashville and has graphic arts marketing and marketing minor programs. Minor students may take courses like microeconomics, marketing and e-business strategy. The Bachelor of Business Administration marketing program allows students to concentrate in corporate marketing, internet and social media marketing, professional sales and marketing for entrepreneurs. Marketing students may take courses in marketing management, promotional strategy and consumer behavior. Those who are interested in studying art and communication to complement their marketing studies can pursue the bachelor's degree in marketing and graphic arts.
Middle Tennessee State University
Found in Murfreesboro, this university has a 15-hour marketing minor program as well as a bachelor's degree in marketing with concentrations in sales, retailing, promotion and business-to-business marketing. Undergraduate students may take courses in consumer behavior and marketing management in addition to five elective courses. Marketing elective options can give students a chance to pursue an internship or participate in an independent study course.
MBA students take a set of core courses totaling 27 credit hours. Required courses include marketing management and operations management. Graduate elective course options may include marketing problems, healthcare marketing, international marketing and a marketing study-abroad course.
Tennessee Technological University
Located in Cookeville, this institution offers a bachelor's degree program in marketing. Undergraduate students can learn about principles in business management, finance and economics. The program includes courses like marketing strategy and marketing research and allows students to choose 15 credits of marketing electives. The marketing club provides extracurricular activities and career advice to business and marketing students.
University of Memphis
The University of Memphis offers a bachelor's degree and minor in marketing management as well as a PhD program in business administration with a marketing concentration. Students in the bachelor's program can expect to take courses like consumer behavior, marketing research and marketing strategy. Electives include topics in negotiation skills and sales management. The minor program requires business majors to complete 12 credits of coursework and non-business students to take 18 credits of courses. The University of Memphis is also home to the Student Marketing Association, which provides marketing students with additional opportunities to learn new skills and meet industry professionals.
Students can also choose the PhD program with a concentration in marketing. Graduate students are required to complete coursework, comprehensive examinations and a dissertation. PhD courses include advanced marketing strategy, marketing theory and advanced marketing management.
The University of Tennessee
Located in Knoxville, this university offers students a bachelor's degree program with a major in marketing. Undergraduate students take pre-business, business core and marketing courses throughout the program. The university's MBA program has a concentration in marketing, and students get to complete a capstone course, summer internship, international experience and career services course. The MBA program can be completed in 17 months by full-time students. Marketing PhD students must complete comprehensive exams, a dissertation and research courses. The program can be completed in four years, and potential students need to have an MBA or equivalent master's degree to be considered for admission.
The University of Tennessee - Martin
The University of Tennessee - Martin offers a minor marketing program that has 18 credit hours of basic marketing and economics coursework. Students can also pursue the bachelor's degree program in marketing, which can teach them about logistics, retailing and advertising. The department also gives marketing students a chance to study abroad in places like Hong Kong and England.
Vanderbilt University is located in Nashville and features an MBA program with a concentration in marketing. Graduate students complete core MBA courses like strategic management, marketing management and managerial statistics. Marketing-focused courses include consumer analysis, survey design/analysis, new product development and brand management.
School Comparison: At a Glance
|School Name||School Type and Setting||Marketing Programs Offered||Undergraduate Tuition and Fees (2015-2016)|
|Belmont University||Four-year; private, not-for-profit; large city|| Minor in Marketing,
Bachelor in Business Administration (BBA) in Marketing,
Accelerated Master of Business Administration (MBA),
|East Tennessee State University||Four-year; public; small city|| Minor in Marketing,
BBA in Marketing,
|$8,153 in-state; $24,997 out-of-state*|
|Lincoln Memorial University||Four-year; private, not-for-profit; distant town|| Bachelor of Science in Business in Marketing,
|Lipscomb University||Four-year; private, not-for-profit; large city|| Minor in Marketing or Digital Marketing,
BBA in Marketing,
Bachelor of Science (BS) in Marketing and Graphic Arts
|Middle Tennessee State University||Four-year; public; midsize city|| Minor in Marketing,
BBA in Marketing,
|$8,080 in-state; $24,808 out-of-state*|
|Tennessee Technological University||Four-year; public; remote town||Bachelor of Science in Business Administration (BSBA) in Marketing||$8,011 in-state; $23,443 out-of-state*|
|University of Memphis||Four-year; public; large city|| Minor in Marketing Management,
BBA in Marketing Management,
Doctor of Philosophy (PhD) in Business Administration with a concentration in marketing
|$8,903 in-state; $20,615 out-of-state*|
|The University of Tennessee||Four-year; public; midsize city|| BSBA in Marketing,
PhD in Marketing
|$12,436 in-state; $30,856 out-of-state*|
|The University of Tennessee - Martin||Four-year; public; remote town|| Minor in Marketing,
BSBA in Marketing
|$8,326 in-state; $22,270 out-of-state*|
|Vanderbilt University||Four-year; private, not-for-profit; large city||MBA||$44,712*|
Source: *National Center for Education Statistics.