Marketing Courses in Portland, OR with Degree Program Summaries

Feb 05, 2019

There are eight schools in the Portland, OR, area that offer marketing coursework. To find out which one is right for you, read an overview of the degree options and program requirements at three universities located within around 15 miles of downtown.

Portland Marketing Schools

Aspiring marketing students have several educational options within 15 minutes of downtown Portland. Get details on the required courses at three institutions, and then compare the schools' stats using the table that follows. This article also includes some info on a couple of other area college options.

  • Concordia University - Portland offers a marketing bachelor's program, and students have the opportunity to participate in internships or extracurricular business activities. The campus is 12 miles from the city's center.
  • Located about 10 miles from the center of the city, Portland State University has bachelor's degrees in the field.
  • University of Portland, situated around seven miles from the central part of the city, offers business administration bachelor's and master's programs that allow students to focus their studies in marketing.

Comparison of Schools

If you're planning on attending any school in Portland, you should be comfortable with a large city environment. There are some differences among the profiled universities, however, that might make one school stand out among the rest. Look over this table to explore tuition rates, acceptance rates, enrollment numbers and more.

Concordia University - Portland Portland State University University of Portland
School Type 4-year; private not-for-profit 4-year; public 4-year; private not-for-profit
Total Enrollment (2017) 5,125* 26,693* 4,396*
Campus Setting Large city Large city Large city
Tuition & Fees (2017-2018) $30,270* $8,783 in-state; $26,130 out-of-state* $44,026*
% of Beginning Students Receiving Some Form of Financial Aid (2016-2017) 100%* 79%* 99%*
Acceptance Rate (2017) 49%* 92%* 70%*
Retention Rate (2016-2017) 72% for full-time students* 72% for full-time students* 88% for full-time students*
Graduation Rate (for students who began in Fall 2011) 48%* 49%* 82%*

Source: *College Navigator, National Center for Education Statistics

Concordia University - Portland

Students can major in marketing at this university, and they may also enhance their education with a minor in accounting, finance, sports management or a related discipline.

Bachelor of Arts in Marketing

This marketing B.A. program is comprised of three parts: core business, core marketing and advanced business courses. All students in the program are required to undertake an internship for practical skill development. Students can expect to take classes in accounting, marketing principles, consumer behavior, marketing research, global marketing and marketing strategy.

Portland State University

This university has both undergraduate and graduate programs for those who want to study marketing. Students have several resources during their program, including student groups and internship opportunities.

Bachelor of Arts or Bachelor of Science in Business Administration with a Specialization in Marketing

Students in this program are required to take core business classes in finance, marketing management, business environment, information technology and business strategies. Marketing is one of a few specializations offered in this program and students in this specialization will take marketing courses include consumer behavior, marketing research and marketing strategy. Tracks within this specialization are: food and consumer package goods and global marketing management. The B.A. program contains courses in a foreign language, while the B.S. option requires more science classes.

University of Portland

This university offers an undergraduate program for students who want to get a job in marketing and discover how economics and environmental sustainability affects the field. The graduate MBA program provides a marketing concentration for those who want to become managerial leaders in the industry.

Bachelor of Business Administration in Marketing

Students must take general education and business classes before moving to the marketing major requirements. Specific courses include marketing research, consumer behavior and digital marketing. Students also must take three electives in topics like product design, sustainable marketing and supply chain management.

Master of Business Administration with a Concentration in Marketing

This graduate program contains a marketing concentration. Students can learn about current marketing standards, negotiation strategies and selling techniques. The program is comprised of 36-39 credit hours. Students need to take core courses like corporate finance, marketing strategies, operations management and economic analysis. An international experience and a capstone project are required.

Other Schools

Marketing certificate and associate's degree programs are available at Portland Community College, located about nine miles away from downtown Portland. Clackamas Community College, which is situated 5.5 miles away from downtown, provides a marketing certificate program.

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