Seattle Marketing Schools
There are several schools in the Seattle area that have undergraduate and graduate degree programs in marketing. Take a look at this article to get details on the coursework available at three universities that are less than 20 minutes from the city's center. A table of facts and figures on the featured schools is included, as is some info on a couple of other education options in the area.
- City University of Seattle in Bellevue, WA, is an accredited school that offers a Master of Business Administration (MBA) with an emphasis in global marketing. The university, situated roughly 11 miles from downtown Seattle, also offers a business administration degree program with a marketing emphasis at the bachelor's level.
- Located about two miles from the center of the city, Seattle University has an accredited business department with a business administration bachelor's degree in marketing.
- The University of Washington - Seattle has several programs and resources for students interested in marketing work or research. The school offers a bachelor's degree, MBA and doctoral degree in marketing. The campus is around five miles from Seattle's downtown area.
Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Comparison of Schools
For many students, financial aid and tuition are make-or-break factors when it comes to deciding on which college to attend. Get specifics on costs, along with several other stats on student enrollment, acceptance rates and more, for the profiled universities in the table below.
|City University of Seattle||Seattle University||University of Washington - Seattle|
|School Type||4-year; private, not-for-profit||4-year; private, not-for-profit||4-year; public|
|Total Enrollment (2014)||2,545*||7,273*||44,784*|
|Campus Setting||Large city||Large city||Large city|
|Tuition & Fees (2015-2016)||$16,500*||$39,690*||$11,839 in-state; $34,143 out-of-state*|
|% of First-Year Students Receiving Any Form of Financial Aid (2013-2014)||38%*||94%*||56%*|
|Acceptance Rate (2014)||N/A - Open admissions||73%*||55%*|
|Retention Rate (2014)||66% for full-time students*||87% for full-time students*||94% for full-time students*|
|Graduation Rate (2014)||N/A*||78%*||84%*|
Source: *College Navigator, National Center for Education Statistics
City University of Seattle
At its Bellevue campus, this university offers marketing studies through its MBA program. It also features an on-campus undergraduate certificate program in marketing as well as online bachelor's and graduate certificate programs in the field.
BS in Business Administration with Marketing Emphasis
Students earning a bachelor's degree will be prepared for work in advertising, public relations and marketing. General education and business core classes include business economics, information systems, project management and legal issues in the workplace. Students with the marketing emphasis can then focus on upper-level courses like marketing research, brand development and management, public relations and consumer behavior. The business administration degree can be earned both on-campus and online.
MBA with an Emphasis in Global Marketing
This graduate program provides business core classes, and students can take courses in the global marketing concentration. Students will take classes in global business, applied marketing, managerial accounting and business management. The global marketing emphasis includes courses in consumer behavior, channel management and strategic brand creation. Those applying to the program are not required to take the Graduate Management Admission Test (GMAT).
This school offers a BABA program that focuses entirely on marketing principles. At the graduate level, MBA students can choose electives in marketing for an informal concentration.
BABA in Marketing
Students in this program must complete general education and business foundation courses. These basic classes include topics in accounting, business statistics, business finance, economics and quantitative methods. Major requirements include buyer behavior and marketing research. All students are expected to pass an Excel certification exam.
University of Washington - Seattle
This university offers several levels of education for aspiring marketing professionals. PhD students need to commit to the full-time schedule of the program.
BABA in Marketing
Undergraduate marketing students need to complete business core classes in accounting, statistical methods, marketing concepts, managerial economics and operations management. They can then focus on major courses in consumer behavior, marketing research and electives.
MBA with an Emphasis in Marketing
This 2-year degree program trains students in business theory and collaboration. Students will get a variety of practical experiences in leadership and international industry. This MBA program also has a marketing emphasis, and students can take electives like advanced marketing strategy, service marketing, research for marketing decisions and data-driven marketing.
PhD in Marketing
This program lasts 4-5 years, and students are expected to live near the Seattle area. While an MBA is not required for admission to the program, students need to submit either GRE or GMAT scores. Students undergo vigorous training in research, and they're required to complete a research paper, marketing exam, general examination and dissertation. Students also must declare a minor in research methods or a self-selected area of study. Courses include seminars in consumer behavior, marketing models, marketing research issues and multivariate analysis for marketing research.
At Northwest University, located roughly eight miles from downtown Seattle, students can pursue a major or minor in marketing. Just under nine miles from downtown is Bellevue College, which has an associate's degree program in marketing management, along with several certificate programs.