Marketing Degrees in Seattle, WA with School Overviews

Feb 02, 2019

Seattle Marketing Schools

There are several schools in the Seattle area that have undergraduate and graduate degree programs in marketing. Take a look at this article to get details on the coursework available at three universities that are less than five miles from the city's center. A table of facts and figures on the featured schools is included, as is some info on a couple of other education options in the area.

  • City University of Seattle is an accredited school that offers a Master of Business Administration (MBA) with an emphasis in global marketing. The university, situated about a half-mile from downtown Seattle, also offers a graduate certificate in this field of study.
  • Located 1.5 miles from the center of the city, Seattle University has an accredited business department with a business administration bachelor's degree in marketing.
  • The University of Washington - Seattle has several programs and resources for students interested in marketing work or research. The school offers a bachelor's degree, MBA and doctoral degree in marketing. The campus is around three miles from Seattle's downtown area.

Comparison of Schools

For many students, financial aid and tuition are make-or-break factors when it comes to deciding on which college to attend. Get specifics on costs, along with several other stats on student enrollment, acceptance rates and more, for the profiled universities in the table below.

City University of Seattle Seattle University University of Washington - Seattle
School Type 4-year; private, not-for-profit 4-year; private, not-for-profit 4-year; public
Total Enrollment (2017) 2,199* 7,278* 46,166*
Campus Setting Large city Large city Large city
Undergraduate Tuition & Fees (2017-2018) $16,920* $42,885* $10,974 in-state; $35,538 out-of-state*
% of First-Year Students Receiving Any Form of Financial Aid (2016-2017) 39% (grant or scholarship aid)* 96%* 57%*
Acceptance Rate (2017) N/A - Open admissions 74%* 46%*
Retention Rate (2016-2017) 20% for part-time students* 84% for full-time students; 50% for part-time* 94% for full-time students; 76% for part-time*
Graduation Rate (students began in Fall 2011) 100* 75%* 84%*

Source: *College Navigator, National Center for Education Statistics

City University of Seattle

This university offers marketing studies through the MBA program. It also offers a graduate certificate in the field.

MBA with an Emphasis in Global Marketing

This graduate program provides business core classes, and students can take courses in the global marketing concentration. Students will take classes in global business, applied marketing, managerial accounting and business management. The global marketing emphasis includes courses in consumer behavior, marketing communications and marketing metrics in addition to an internship.

Graduate Certificate in Marketing

In this 18-credit program, students will take the same courses as those in the MBA marketing emphasis in addition to those in applied marketing and marketing in the new economy. The program focuses on sustainability practices and concepts.

Seattle University

This Roman Catholic school offers a BABA program that focuses entirely on marketing principles. At the graduate level, MBA students can choose electives in marketing for an informal concentration.

BABA in Marketing

Students in this program must complete general education and business foundation courses. These basic classes include topics in accounting, business statistics, business finance, economics and quantitative methods. Major requirements include buyer behavior and marketing research. All students are expected to pass an Excel certification exam.

University of Washington - Seattle

This university offers several levels of education for aspiring marketing professionals. PhD students need to commit to the full-time schedule of the program.

BABA in Marketing

Undergraduate marketing students need to complete business core classes in accounting, statistical methods, marketing concepts, managerial economics and operations management. They can then focus on major courses in consumer behavior, marketing research and electives.

MBA with an Emphasis in Marketing

This 2-year degree program trains students in business theory and collaboration. Students will get a variety of practical experiences in leadership and international industry. This MBA program also has a marketing emphasis, and students can take electives like advanced marketing strategy, brand management, research for marketing decisions and data-driven marketing.

PhD in Marketing

This program lasts 4-5 years and students are expected to live in the Seattle area. While an MBA is not required for admission to the program, students need to submit either GRE or GMAT scores. Students undergo vigorous training in research, and they're required to complete a research paper, marketing exam, general examination and dissertation. Students also must declare a minor in research methods or a self-selected area of study. Courses include seminars in consumer behavior, marketing models, marketing research issues and multivariate analysis for marketing research.

Other Schools

At Northwest University, located roughly eight miles from downtown Seattle, students can pursue a bachelor's degree in marketing. Just under nine miles from downtown is Bellevue College, which has bachelor's and associate's degree programs in digital marketing, an associate's degree in marketing management, and several marketing certificate programs.

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