Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Marketing is a widely popular and available major that can be found through 2-year community colleges and 4-year universities. Students can learn this field while pursuing an associate's, bachelor's, master's or doctoral degree. Distance learning is also an option at all levels. Undergraduate studies prepare graduates for immediate entry into the workforce, while graduate work is designed for more analytical and research-based endeavors.
Aside from a major or minor specifically in marketing, some business schools have this area as a concentration or as an elective. Standard admissions requirements apply for undergraduates, but work experience may be necessary to apply to the graduate programs. The schools below are the 10 largest non-profit and public colleges that offer marketing programs.
George Mason University
Located in Fairfax, this university provides a bachelor's degree in marketing. Undergrad students will study business and marketing practices and may also take courses like Internet marketing and marketing management.
This Hampton-based school offers a minor program in marketing that provides basic education in the field. A bachelor's degree program in marketing will help students learn about consumer behavior, sales management and marketing principles. The undergrad program has an emphasis in professional tennis management.
James Madison University
Found in Harrisonburg, this university has a marketing undergraduate degree with topics in marketing concepts, strategic marketing development, buyer behavior and business communication. The program provides concentrations in marketing or professional sales. Depending on their choice, students may take courses like integrated marketing communications, strategic Internet marketing or global marketing. Students can also participate in the 3 marketing student clubs that provide extracurricular activities and information.
Students at this Lynchburg institution can obtain a marketing bachelor's degree, as well as minor in marketing. Students in the minor program will learn about consumer behavior and marketing communications. Bachelor's degree students will study business, economics and marketing. Specific courses include market research, services marketing and retailing. Major students can participate in internships.
Old Dominion University
Located in Norfolk, this university has a marketing minor and bachelor's degree program. Degree students will develop their business skills by studying topics like finance and business policy. Other courses in the program are marketing policy and strategy, multi-national marketing and marketing research. The minor program requires 15 credit hours of courses.
A minor program that's available to all non-business students is offered at this Radford-based school. The program provides introductory coursework in marketing that students can choose from. A bachelor's degree program in marketing is also available. Students will be able to choose an area of study like marketing strategy or supply management. The major program will teach students about the principles of marketing and business. Some courses may include data management, logistics, Internet marketing and professional selling.
Virginia Commonwealth University
This university is found in Richmond, and students will be able to participate in the student chapter of the American Marketing Association. Additionally, the school offers merit-based scholarships specifically for marketing students. A bachelor's degree program in marketing will help students receive a general understanding of market research, public relations and advertising. Undergraduate students can also take a project-based elective or take part in an honors seminar. The master's degree program in business has a focus on global marketing management. Grad students may participate in an international study program.
Virginia Polytechnic Institute and State University
Located in Blacksburg, this university offers a marketing bachelor's degree program that involves study in buyer/seller relationships and marketing channels/logistics. The MBA program with a concentration in marketing provides instruction on topics like international marketing strategy and promotion strategy. A more technical master's degree program in business administration provides a concentration in advanced marketing research. Students in this grad program must complete a project, exam or thesis. Finally, students can complete the marketing doctoral degree program in 4 years. Students will participate in marketing seminars, work on their dissertations and explore advanced marketing research topics.
Virginia State University
This university is located in Petersburg, and it has marketing minor and major programs. Marketing major students will become proficient in business practices, and they may study product/price management, marketing channels and international marketing. Students may also participate in a marketing club, which involves various projects, internships and case studies.
Virginia Union University
Found in Richmond, this university offers a bachelor's degree program in marketing. Students will learn how to create promotional plans, target markets and conduct research for marketing activities. Students can join the school's marketing club as an extracurricular activity.
School Comparison: At a Glance
|School Name||School Type and Setting||Marketing Programs Offered||Undergraduate Tuition and Fees (2015-2016)|
|George Mason University||4-year, public; large suburb||Bachelor of Science (BS) in Marketing||$10,952 in-state
|Hampton University||4-year, private not-for-profit; midsize city||Minor in Marketing,
BS in Marketing
|James Madison University||4-year, public; small city||Bachelor of Business Administration (BBA) in Marketing||$10,018 in-state
|Lynchburg College||4-year, private not-for-profit; small city||Minor in Marketing,
Bachelor of Arts in Marketing
|Old Dominion University||4-year, public; midsize city||Minor in Marketing,
BS in Business Administration in Marketing
|Radford University||4-year, public; small city||Minor in Marketing,
BBA in Marketing
|Virginia Commonwealth University||4-year, public; midsize city||BS in Marketing,
Master of Science (MS) in Business - Global Marketing Management
|Virginia Polytechnic Institute and State University||4-year, public; small city||BS in Business - Marketing Management,
MBA in Marketing,
MS in Business Administration - Advanced Marketing Research,
PhD in Business - Marketing
|Virginia State University||4-year, public; large suburb||Minor in Marketing,
BS in Marketing
|Virginia Union University||4-year, private not-for-profit; midsize city||BS in Marketing||$15,746*|
Source: *NCES College Navigator