Austin Marketing Management Schools
Students can find coursework in the field of marketing through a variety of undergraduate and graduate programs available in the Austin area. Discover the classes and focus areas offered by three institutions located less than half an hour from downtown. There's also a table of facts and figures on the profiled schools along with details on a couple of other college options.
- Located in the center of the city, Austin Community College offers a certificate and an associate degree in marketing. The school has classes available at four Austin-area campuses.
- St. Edward's University, a small Catholic school about seven miles from downtown Austin, has business administration bachelor's and master's programs that include a marketing concentration.
- The largest school listed here, The University of Texas at Austin, offers the most options, with marketing degree programs at the bachelor's, master's and doctoral levels as well as an executive certificate program and several open enrollment marketing courses for managers. The campus is roughly four miles from central Austin.
Comparison of Schools
This table has a wealth of info on factors that may impact your education choice, including tuition costs, acceptance rates, enrollment numbers and more.
|Austin Community College||St. Edward's University||The University of Texas at Austin|
|School Type||Two-year; public||Four-year; private not-for-profit||Four-year; public|
|Total Enrollment (2017)||40,803*||4,447*||51,525*|
|Campus Setting||Large city||Large city||Large city|
|Tuition & Fees (2017-2018)||$2,550 in-district; $10,890 in-state; $13,080 out-of-state*||$43,300*||$10,398 in-state; $36,744 out-of-state*|
|% of First-Year Students Receiving Some Form of Financial Aid (2016-2017)||60%*||95%*||64%*|
|Acceptance Rate (2017)||N/A - Open admissions*||84%*||36%*|
|Retention Rate (2017)||58% for full-time students*||80% for full-time students*||95% for full-time students*|
|Graduation Rate||11% (for students beginning in fall 2014)*||64% (for students beginning in fall 2011)*||83% (for students beginning in fall 2011)*|
Source: *NCES College Navigator.
Austin Community College
Austin Community College offers an AAS in Marketing program as well as a certificate program.
The marketing certificate program is designed to help business professionals who need to enhance their knowledge of marketing, although credits earned can be applied to an associate degree. The program requires 18 credit hours and consists of six courses. Students learn about the principles of advertising, selling, retailing, public relations and marketing strategies.
AAS in Marketing
This 60-credit program prepares students for marketing careers at many types of organizations. Classes cover English composition, finance, public relations, macroeconomics, marketing strategies and research and retailing. Students must take elective courses in marketing and also complete an internship.
St. Edward's University
St. Edward's offers bachelor's and master's degree programs in marketing. Students in both programs learn through classroom work and hands-on experiences. Each program ends with capstone courses that allow individuals to work with classmates on a project for a real business client.
BBA in Marketing
The BBA in Marketing program includes core business courses in finance and business communication. Required courses for marketing majors include consumer behavior and marketing research. Electives in marketing may cover branding, retailing and promotions. Students have the option of completing an internship.
MBA with a Concentration in Marketing
The MBA program at St. Edward's is designed to accommodate the schedules of working students, with classes on Saturdays and additional support from professors online. The program usually takes two years to complete. The program is aimed at students with no previous business school experience. Students learn about business fundamentals such as accounting and economics, as well as finance and operations management. Later in the program, students can explore the field through courses in entrepreneurship, global marketing and digital law.
The University of Texas at Austin
McCombs School of Business at The University of Texas (UT) at Austin offers marketing degree programs for both new students and professionals already working in the field. In addition to learning through instruction in the classroom, students can expand their knowledge with class projects, marketing competitions with other schools and membership in student groups such as the American Marketing Association.
BBA in Marketing
Marketing majors get a look at the field as a whole, studying product design, advertising, consumer behavior and product distribution. The four-year program can include general education courses in calculus, fine arts and natural science, as well as business-related courses in statistics and accounting. Students may take courses on marketing policies and retail merchandising. An internship may be completed.
The marketing certificate program offered by the Executive Education department requires completing five two-day courses. Students have several course options that enable them to create a program that suits their career needs. They must complete two core classes: one in digital marketing and the other in marketing analytics. Elective options include leading change, strategic pricing and the principles of negotiation.
MBA with a Concentration in Marketing
The marketing department offers three concentrations for an MBA: high technology marketing, brand/product management and marketing analytics/consulting. All MBA students take core courses in business subjects such as statistics, financial management and operations management during their first year, then move on to their area of concentration. Students have opportunities to learn through work experiences and research projects.
Ph.D. in Marketing
UT at Austin's doctoral degree program in marketing is taught through an apprenticeship system with a small group of students training with more than 40 faculty members. Students participate in seminars on consumer behavior, marketing models, marketing strategy and marketing research. They take nine hours of courses in research-related topics and 12 hours in their specialty, which can include marketing economics, marketing management or marketing psychology. Students must complete a research paper, as well as a dissertation.
Other School Options
Hutson-Tillotson University, a small private school in Austin, offers a Bachelor of Arts in Business Administration program with a concentration in marketing. Another Austin private college, Concordia University, run by the Lutheran Church - Missouri Synod, has a BBA program with a concentration in marketing.