Marketing Management Career Training in Miami, FL with Course Info

Jan 28, 2019

Miami Marketing Management Schools

The Miami, FL, area offers many opportunities for marketing management career training. The focus here is on the undergraduate and graduate degree options at three institutions located within a 20-minute drive of the city's center. Read about required coursework and compare stats for each school in the table that follows. Also included are some details on a few other college options.

  • The business bachelor's degree program offered by Florida International University takes advantage of the school's location within nine miles of downtown Miami, which is home to many international businesses, and the university's College of Business has students from more than 100 countries. A marketing minor is also available.
  • If time or budget is a concern, students may consider Miami Dade College, which offers associate's degree and certificate programs in marketing and marketing management. The campus is situated around three miles from central Miami.
  • Located roughly five miles from the center of the city, the University of Miami in Coral Gables offers the most degree options in marketing, with business bachelor's and master's degree programs that include marketing courses. A minor in the field is also offered.

Comparison of Schools

Check out this table to find out more details about the profiled colleges. It contains info on graduation and acceptance rates, student enrollment numbers and more.

Florida International University Miami Dade College University of Miami
School Type Four-year; public Four-year, primarily associate's; public Four-year; private not-for-profit
Total Enrollment (2017) 56,718* 56,001* 17,003*
Campus Setting Large suburb Large city Large suburb
Tuition & Fees (2017-2018) $6,556, in-state; $18,954, out-of-state (undergraduate)* $2,838, in-state; $9,661, out-of-state (undergraduate)* $48,484 (undergraduate); $36,332 (graduate)*
% of First-Year Students Receiving Some Form of Financial Aid (2016-2017) 86%* 82%* 76%*
Acceptance Rate (2017) 54%* N/A - Open admissions 36%*
Retention Rate (2016-2017) 88% for full-time students* N/A 91% for full-time students*
Graduation Rate (for students who began in Fall 2011) 57%* 31%* 84%*

Source: *NCES College Navigator.

Florida International University

Florida International University offers a bachelor's degree in business administration with a major in marketing. A minor in marketing is offered as well.

Bachelor of Business Administration with Marketing Major

Students who want to major in marketing must apply and be accepted to the College of Business. Transfer students may be required to complete business pre-core courses before admission. Marketing students learn how to develop and sell products, as well as how to create relationships with partners and clients during the 120-credit-hour degree program. This program is offered online as well as on-campus.

Marketing Minor

Only students who are not business majors can minor in marketing. They must complete five marketing courses with grades of 'C' or higher. Courses in consumer behavior and marketing are required, and students choose three more courses from options such as international marketing, retail marketing issues and logistics principles.

Miami Dade College

Miami Dade College accommodates learners with varying goals by offering certificate and associate's degree programs in marketing or marketing management. Depending on the type of program, students can improve their marketing skills, train for a career or earn credits that will transfer to a bachelor's degree program.

College Credit Certificate - Business Specialist, Marketing

The business specialist certificate is the first in a series of three certificates that prepare students for careers in marketing as well as in the areas of human resources, accounting, management, international business, small business and finance. The certificate requires 12 credit hours to complete, and credit from all certificate programs can be transferred to the appropriate associate's degree program.

College Credit Certificate - Business Operations, Marketing

This is the second of the three certificate programs in business. Marketing is one of seven specialization options offered. This certificate requires 18 course credit hours.

Associate in Science in Marketing Management

The AS in Marketing Management is a 60-credit-hour course for students already in the workforce or who want to go to work after graduation. There are six specialization options in the marketing management degree program, including entrepreneurship, international trade, international business, marketing, non-profit management and real estate marketing.

University of Miami

The University of Miami does not offer a degree program in marketing management, but undergraduates can major in marketing and students in some MBA programs can specialize in marketing. A marketing minor is also available.

Bachelor of Business Administration and Bachelor of Science in Business Administration, Marketing Major

Marketing majors at the University of Miami can pursue a BBA or a BSBA; each program requires 120 credit hours. Required courses include marketing research and analysis and marketing management. Students can choose from electives in advertising, retailing, international marketing, international marketing management, consumer behavior and professional selling.

Marketing Minor

Both business and non-business majors can minor in marketing. The minor requires 12 credit hours of marketing courses. Students must take a course in the fundamentals of marketing and then choose three courses from the list of marketing electives.

Full-Time Master of Business Administration

The full-time MBA is a 32-course, 56-credit-hour program that students complete in two calendar years. The curriculum includes general management courses, and an internship is required in the summer after the first year. Students can take courses in marketing research, international marketing, consumer behavior, new product development and advertising management.

Global Executive Master of Business Administration

The EMBA takes 17 months to complete. The curriculum consists of lectures, case studies and group discussions; students take 11 courses as well as nine on-campus residencies and eight distance-learning residencies. One required course is in global strategic marketing.

Professional Master of Business Administration

Students in this graduate program enhance their knowledge through a curriculum that stresses management strategies. They can pursue the study of marketing by taking elective courses that may include marketing research and consumer behavior. This degree program meets on Saturday mornings and Monday evenings. The degree program requires 42-44 credit hours to complete.

Other Schools

Florida Memorial University is located approximately 16 miles from downtown Miami in Miami Gardens and offers a Bachelor of Science (BS) in Marketing. At Barry University, a Catholic college about eight miles from downtown, students can earn a BSBA in Marketing as well as an MBA with a specialization in marketing. About ten miles from downtown, Johnson & Wales University, a private school, offers a BS in Marketing.

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