Miami Marketing Management Schools
The Miami, FL, area offers many opportunities for marketing management career training. The focus here is on the undergraduate and graduate degree options at three institutions located within a 20-minute drive of the city's center. Read about required coursework and compare stats for each school in the table that follows. Also included are some details on a few other college options.
- The business bachelor's degree program offered by Florida International University takes advantage of the school's location within 14 miles of downtown Miami, which is home to many international businesses, and the university's College of Business has students from more than 100 countries. A marketing minor is also available.
- If time or budget is a concern, students may consider Miami Dade College, which offers associate's degree and certificate programs in marketing and marketing management. The campus is situated around 10 miles from central Miami.
- Located roughly seven miles from the center of the city, the University of Miami in Coral Gables offers the most degree options in marketing, with business bachelor's and master's degree programs that include marketing courses. A minor in the field is also offered.
Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Comparison of Schools
Check out this table to find out more details about the profiled colleges. It contains info on graduation and acceptance rates, student enrollment numbers and more.
|Florida International University||Miami Dade College||University of Miami|
|School Type||Four-year; public||Four-year, primarily associate's; public||Four-year; private not-for-profit|
|Total Enrollment (2014)||49,610*||66,046*||16,674*|
|Campus Setting||Large suburb||Large city||Large suburb|
|Tuition & Fees (2015-2016)||$6,556, in-state; $18,954, out-of-state (undergraduate)*||$2,834, in-state; $9,661, out-of-state (undergraduate)*||$45,724 (undergraduate); $34,248 (graduate)*|
|% of First-Year Students Receiving Some Form of Financial Aid (2014)||91%*||81%*||78%*|
|Acceptance Rate (2014)||53%*||N/A - Open admissions||38%*|
|Retention Rate (2014)||84% for full-time students*||N/A||93% for full-time students*|
|Graduation Rate (2014)||54%*||33%*||81%*|
Source: *NCES College Navigator.
Florida International University
Florida International University offers a bachelor's degree in business administration with a major in marketing. Marketing majors can pursue a track in logistics. A minor in marketing is offered as well.
Bachelor of Business Administration with Marketing Major
Students who want to major in marketing must apply and be accepted to the College of Business. Transfer students may be required to complete business pre-core courses before admission. Marketing students learn how to develop and sell products, as well as how to create relationships with partners and clients during the 120-credit-hour degree program. Marketing majors have the option of pursuing a track in logistics and can determine an area of concentration, such as sales management, through their choice of elective courses.
Only students who are not business majors can minor in marketing. They must complete five marketing courses with grades of 'C' or higher. Courses in consumer behavior and marketing management are required, and students choose three more courses from options such as international marketing, retail marketing issues and promotional strategies.
Miami Dade College
Miami Dade College accommodates learners with varying goals by offering certificate and associate's degree programs in marketing or marketing management. Depending on the type of program, students can improve their marketing skills, train for a career or earn credits that will transfer to a bachelor's degree program.
College Credit Certificate - Business Specialist, Marketing
The business specialist certificate is the first in a series of three certificates that prepare students for careers in marketing as well as in the areas of human resources, accounting and customer service. The certificate requires 18 credit hours to complete, and credit from all certificate programs can be transferred to the appropriate associate's degree program.
College Credit Certificate - Business Operations, Marketing
This is the second of the three certificate programs in business. Marketing is one of 11 specialization options offered. This certificate requires 12 course credit hours.
Associate in Science in Marketing Management
The AS in Marketing Management is a 64-credit-hour course for students already in the workforce or who want to go to work after graduation. There are six specialization options in the marketing management degree program, including entrepreneurship, international trade, international business, marketing, non-profit management and real estate marketing.
University of Miami
The University of Miami does not offer a degree program in marketing management, but undergraduates can major in marketing and students in some MBA programs can specialize in marketing. A marketing minor is also available.
Bachelor of Business Administration and Bachelor of Science in Business Administration, Marketing Major
Marketing majors at the University of Miami can pursue a BBA or a BSBA; each program requires 120 credit hours. Required courses include marketing research and analysis and marketing management. Students can choose from electives in advertising, retailing, international marketing, international marketing management, consumer behavior and professional selling.
Both business and non-business majors can minor in marketing. The minor requires 12 credit hours of marketing courses. Students must take a course in the fundamentals of marketing, and then choose three courses from the list of marketing electives.
Full-Time Master of Business Administration
The full-time MBA is a 29-course, 56-credit-hour program that students complete in fewer than two calendar years. The curriculum includes general management courses, and an internship is required in the summer after the first year. In the marketing concentration, students must take a course in marketing research. Three electives are required with choices including international marketing, consumer behavior, new product development and advertising management.
Executive Master of Business Administration
With classes meeting on 40 Saturdays a year, the EMBA takes around 20 months to complete. The curriculum consists of lectures, case studies and group discussions; class members take all courses together during the first year, and then pursue their areas of interest through elective courses during the second year. Students choose six electives in their area. Marketing electives include marketing research, strategic brand marketing and new product development.
Master of Business Administration for Working Professionals
Students in this graduate program enhance their knowledge through a curriculum that stresses international business. They can pursue the study of marketing by taking six elective courses that may include marketing research and consumer behavior. This degree program meets on Saturday mornings and Monday evenings. The degree program requires 48 credit hours to complete.
Florida Memorial University is located approximately 16 miles from downtown Miami in Miami Gardens and offers a Bachelor of Science (BS) in Marketing. At Barry University, a Catholic college about nine miles from downtown, students can earn a BSBA in Marketing as well as an MBA with a specialization in marketing. About 12 miles from downtown, Johnson & Wales University, a private school, offers a BS in Marketing.