Greenville Marketing Management Schools
Students who want to study marketing management in Greenville, SC, can find both undergraduate and graduate degree options. This article provides details on the coursework and focus areas in programs available at three nearby colleges. There's also a statistics table centered on the profiled institutions as well as details on a few other relevant school options.
- At Clemson University, marketing students can earn bachelor's and master's degrees from the College of Business and Behavioral Science, which offers a diverse curriculum that blends social science and business. The campus is 30 miles from downtown Greenville.
- Located just four miles from the city's center, Greenville Technical College, which provides an associate degree program in marketing, has transfer arrangements with three South Carolina 4-year schools.
- North Greenville University, affiliated with the South Carolina Baptist Convention, provides a bachelor's degree program in marketing. The school is situated around 20 miles from Greenville's downtown area.
Comparison of Schools
The featured colleges offer a variety of campus settings and have differing costs, acceptance rates and enrollment numbers. Explore and compare these and other factors in the table below.
|Clemson University||Greenville Technical College||North Greenville University|
|School Type||4-year; public||2-year; public||4-year; private non-profit|
|Total Enrollment (2017)||24,387*||11,745*||2,565*|
|Campus Setting||Large suburb||Small city||Rural|
|Tuition & Fees (2017-2018)||$15,116, in-state; $36,058, out-of-state*||$4,422, in-district; $4,806, in-state; $8,766, out-of-state*||$19,150*|
|% of Beginning Students Receiving Some Form of Financial Aid (2017)||96%*||93%*||100%*|
|Acceptance Rate (2017)||47%*||N/A - Open admissions*||61%*|
|Retention Rate (2017)||93% for full-time students*||54% for full-time students*||70% for full-time students*|
|Graduation Rate||82% (for students beginning in Fall 2011)*||12% (for students beginning in Fall 2014)*||51% (for students beginning in Fall 2011)*|
Source: *NCES College Navigator
The College of Business and Behavioral Science at Clemson University offers bachelor's and master's degree programs in marketing. The bachelor's degree program gives students a solid footing in marketing basics, while the master's degree program delves into analytical marketing.
Bachelor of Science in Marketing
Clemson marketing students can take courses in statistics, selling, market research and corporate finance. They can choose from areas in marketing management, international marketing, marketing research and entrepreneurship among others. Each semester will require 15-16 credits of coursework. Students must apply separately to the marketing program after they've completed their freshman core curriculum, and 121 semester hours are required for graduation.
Master of Science in Marketing
This 1-year, 30-credit program explores the technical side of marketing with courses in research methods and marketing analysis. Students focus on the development of quantitative and analytic skills as they complete classes and seminars, along with a major research paper. Applicants should hold a bachelor's degree in business from an accredited program or take additional courses determined by the university. Some professional work experience is also preferred. Most of the marketing classes are taught at the Falls campus in Greenville, but some are available at the main campus.
Greenville Technical College
Greenville Technical College's associate degree program in marketing gives students the fundamentals required to continue their education at a 4-year school or start a sales and marketing job right after graduation. The program has been accredited by the Accreditation Council for Business Schools and Programs.
Associate of Applied Science in Marketing
The program requires five semesters of full-time study, and online classes are available. Courses include English composition, accounting, public speaking, customer service, promotions and marketing research. Students also have many elective options to tailor the program to meet their needs. Elective courses can include foreign languages, photography and art history, as well as business courses in supervisory skills and business ethics.
North Greenville University
North Greenville University's marketing program can prepare graduates for sales or management positions. Students can gain experience and network with business professionals and other students through the Student Marketing Association.
Bachelor of Science in Marketing
This program can be completed in four years. General education requirements include courses in psychology, English, math and history. Mandatory business courses cover business law, human resource management, writing for business and information technology. Marketing majors complete 33-42 credit hours of marketing courses on topics like consumer behavior, sales management, sport marketing and advertising. Students also must earn one credit hour per semester for chapel attendance and cultural events.
Students can take marketing courses while earning a bachelor's degree in business administration at Furman University, about seven miles from downtown Greenville. Anderson University, a Baptist school about 30 miles from Greenville, allows students to earn a Bachelor of Science in Business with a concentration in marketing.