Marketing Management Major and Degree Program Information

Apr 30, 2020

Colleges and universities offer degree programs in marketing management at the associate's, bachelor's, and master's levels. Students of these programs will have the opportunity to learn basic and advanced practices in marketing.

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Marketing Manager Programs

Program Levels Associate, bachelor's, and master's degree as well as graduate certificate programs available
Field(s) of Study Marketing management
Prerequisites High school diploma or equivalent; bachelor's degree required for graduate program admission
Online Availability Online programs are available
Program Length 2 years for associate; 4 years for bachelor's; graduate degree programs and certificates will vary
Licensure/Certification Voluntary certification available
Job Outlook (2018-2028) 8% growth
Median Annual Salary (2019) $136,850 (for marketing management)

Source: U.S. Bureau of Labor Statistics

Marketing managers work in industries promoting both products and businesses as a whole. Marketing managers find potential markets, price goods and services or collaborate with other professionals to develop strategies and monitor consumer trends. Students in these degree programs often take classes in business communications, advertising, and consumer behavior, as well as learn marketing methods used in print and online campaigns. Graduates of these programs can pursue careers in public relations, promotions, advertising, corporate communications or sales.

Marketing management programs are available at both the undergraduate and graduate levels.

Associate of Arts

Students enrolled in an associate's degree in marketing management explore the roles of marketing managers, along with examining consumer behavior and marketing methods in traditional and new media. Coursework prepare students for careers in marketing fields, such as buying, merchandising or promotion.

Coursework covers topics such as strategic planning, sales operations, and management. The following are some typical courses found in an associate's degree program in marketing management:

  • Marketing principles
  • Advertising
  • Communication
  • Business law
  • Sales

Bachelor of Science

A bachelor's degree in marketing management introduces students to marketing and sales. Students in a B.S. in Marketing Management program learn tactics for moving products and services from businesses to consumers. A bachelor's degree prepares graduates for administrative careers with corporations, product manufacturers, and advertising agencies. Typically, bachelor's degree programs require applicants to have a high school diploma or GED and may require entrance exams scores.

In addition to general electives, coursework covers topics that teach students about business, promotions, and public relations. Typical courses found in a marketing management bachelor's degree program include:

  • Organizational behavior
  • Business communications
  • Accounting
  • Management principles
  • Business ethics

Master of Arts

A master's degree in marketing management covers advanced topics in marketing, such as buyer behavior and strategic planning. Students can learn about the latest techniques in marketing and the skills they will need to lead a promotional team. Some programs offer graduate certificates to students who don't want to commit to the entire degree program. A master's degree program typically requires applicants to have a bachelor's degree and submit GRE scores, transcripts, letters of recommendation, and a portfolio.

Courses in a master's program can introduce students to advanced marketing theory and business practices. Some programs may offer graduate students the opportunity to specialize in an area, such as technology. The following are some of the typical courses found in a marketing management master's degree program:

  • Consumer behavior
  • Online marketing
  • International marketing
  • Advertising
  • Marketing strategies

Popular Career Options

Those who go into marketing may find careers working in product development or market research. The following are some jobs that marketing management graduates may find:

  • Product manager
  • Brand manager
  • Online marketing manager
  • Researcher
  • Marketing representative

After School

Job opportunities for marketing managers are expected to grow 8% in the 2018-2028 decade, according to the U.S. Bureau of Labor Statistics (BLS). The BLS also reported that the annual median salary for those in marketing management was $136,850 in 2019.

Additional management certifications are available from some schools and businesses. Occasionally, employers may offer marketing managers an opportunity to take continuing education courses or to attend conferences for professional development.

Marketing management degree programs are available at most levels of postsecondary education. Students learn about marketing, communication, and other business practices.

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