A marketing manager education program teaches the knowledge and techniques required to determine the potential market for a specific product. The curriculum also teaches students the marketing strategies that are utilized by a company or organization most frequently. As a result, prospective students might pursue degrees in marketing at the bachelor's or master's levels. Once completed, graduates are qualified to oversee marketing department employees and evaluate market conditions, customer research, competitor data and marketing plans.
Bachelor's Degree in Marketing
Applicants will need a high school diploma or equivalent to be admitted. Students enrolled in a bachelor's degree in marketing program are educated on the fundamentals of business and advertising. This 4-year program gives one the opportunity to learn essential elements involved in markets, sales and advertising. An emphasis is placed on expressing clear and concise marketing strategies for products and services.
A marketing manager education program at the bachelor's level teaches students to apply the principles of marketing to real-world business situations. Students also learn to analyze trends and consumer behavior and create marketing campaigns. Classes include:
- Principles of management
- Mathematics for business and finance
- Advertising principles
- Business statistics
- Marketing research
- Business law
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Master's of Business Administration (MBA) Marketing Degree
Applicants will need to have a bachelor's degree for admission. An MBA marketing degree program usually takes two years of full-time study and prepares graduates for advanced marketing manager positions. Opportunities are available to learn advanced techniques and theories in marketing strategy, consumer behavior and marketing research. Focus is also placed on the global markets and developing an understanding of international consumers.
The courses within an MBA marketing program offer increased knowledge in the fields of marketing and advertising while enhancing the necessary skills. An emphasis is placed on the planning and execution of planning, promotion and distribution to create customer satisfaction. Coursework includes:
- Buyer motivation and behavior
- Marketing research
- Sales management
- Advertising management
- International marketing
Employment Outlook and Salary Information
According to the U.S. Bureau of Labor Statistics (BLS), www.bls.gov, opportunities for marketing managers are expected to rise by 9% from 2014 to 2024. The increase is due to the growth in domestic and global demand for products and services. As of May 2015, the BLS shows that the median annual salary for a marketing manager is $128,750.
While entry-level marketing manager positions are available for individuals that complete an undergraduate degree, graduating with an MBA in marketing opens up opportunities for advancement. A MBA marketing degree hones one's decision-making skills and helps him or her become a more effective manager.
Marketing management programs are available at the undergraduate and graduate level, with coursework typically involving topics such as buyer motivation and behavior, marketing research, advertising principles, and more. Graduates of bachelor's programs can usually find entry-level positions in the field, though master's degrees often provide the gateway for higher-level opportunities.