Students who are interested in conducting marketing research can pursue a Ph.D. in Marketing. These programs train students to develop new marketing research methodologies and apply them to real world situations. Over the course of these programs, students engage in independent research, leading to a dissertation that is submitted for faculty review prior to graduation. Most programs take three to four years to complete. Application requirements vary by program, but students need to hold at least a bachelor's degree and have completed advanced courses in statistics and economics.
Marketing Ph.D. Program
Ph.D. programs typically combine regular coursework with seminars and joint research projects. Possible course titles include:
- Consumer behavior
- Economic models of marketing
- Marketing data analysis
- Empirical models of marketing
- Consumer research models
- Marketing research
Employment Outlook and Salary Information
Many graduates of Ph.D. programs in marketing pursue full-time professorships at accredited colleges or universities. This type of position allows individuals to utilize the research skills and in-depth knowledge of marketing models that they gained in a doctorate program. According to the U.S. Bureau of Labor Statistics, employment for all postsecondary teachers is expected to grow 11% between 2018 and 2028. College business teachers (which include marketing professors) earned a median annual wage of $87,200 as of May 2019.
By earning a Ph.D. in marketing, aspiring researchers develop the business expertise and research skills they need for academic careers in the field.