Database marketing is most commonly found as a concentration within a master's degree program in marketing or advertising. These programs provide students with the technical skills they need to effectively use electronic and telemarketing methods to promote a company's goods or services.
In order to apply, students must hold a bachelor's degree in a related field, such as business marketing, public relations, marketing, advertising, communications or electronic media. They should also have an understanding of how to read consumer trends and reach out to various demographics.
Find schools that offer these popular programs
- Business Communications, General
- International Marketing
- Marketing Management
- Marketing Research
Master's Degree in Database Marketing
In these programs, students can expect to learn the basics of marketing theory, macroeconomics, telecommunications and electronic communications. From there, they are trained to apply these theories to practical, real-world situations in order to sell actual products using electronic technologies. Additional education in telecommunications and electronic communications teaches them to market to consumers through various media platforms. Common courses in these programs include:
- Electronic and social marketing
- Digital media
- Database organization and maximization
- Global marketing issues
- Database development, maintenance, and technology
- Market research strategies
Employment Outlook and Salary Info
Marketing managers in general held about 192,890 jobs in the United States in 2015, according to the U.S. Bureau of Labor Statistics (www.bls.gov). Professional marketers can find employment in multiple industries, including retail, manufacturing, publishing, finance, insurance and technical services. The expected job growth rate for marketing managers is estimated at 9% from 2014-2024, which is faster than average. The median annual wage for marketing managers in 2015 was $128,750.
By earning a master's degree with a concentration in database marketing, students gain the technological and business skills necessary for success in the marketing field.