Students in advertising master's programs learn about brand management, mass communication and strategic planning to promote clients and influence consumer perception. Many programs include specializations such as international advertising, account management or media technology. Students earning advertising master's degrees often work on case studies that simulate challenges in developing strategies and promotions similar to ones they may face in their careers. Programs commonly encourage internships with local advertising agencies or advertising departments of regional corporations.
Master's Degree in Advertising
An undergraduate degree is required for admission to an advertising master's degree program. A background in mass communications or prior coursework in advertising, public relations or marketing is helpful, though rarely required. Most programs require applicants to submit scores from the Graduate Record Examination (GRE).
Courses in master's degree programs in advertising cover theories of advertising, practical aspects of promotion planning and research into consumer behaviors. In addition to advertising theory and copywriting, common courses include the following:
- Consumer behavior analysis
- Brand communication
- Advertising account management
- International advertising
- Marketing strategy
- Graphic design
Popular Career Options
Graduates of master's degree programs in advertising develop skills in planning, designing and writing promotions for newspapers, websites, television and other sources. Graduates can pursue careers as:
- Advertising managers
- Graphic designers
- Creative managers
- Web designers
Continuing Education Information
Most entry-level careers in advertising require only a bachelor's degree in public relations, mass communications or a related field. Advertising master's degrees prepare graduates for managerial roles or for professional advancement.
Students can advance their education and career with a master's degree in advertising. In addition to traditional coursework, these programs include strategy development case studies similar to actual promotional campaigns students may encounter in the real world.