The master's degree program in marketing communications or integrated marketing communications teaches students to use research, strategic thinking, and creativity to develop and promote innovative print, television, and virtual advertising campaigns for a variety of corporations and organizations.
Upon completion of the core requirements of the master's program, students may choose to concentrate in the areas of marketing communication management or electronic marketing. Prior to graduation, students must complete a research project and thesis.
This master's degree program requires a bachelor's degree, a high level of academic success, and two years of relevant work experience. Some institutions require a high level of English competency and math proficiency.
Master's in Marketing Communications Coursework
Throughout the marketing communications program, students may be involved in precise hands-on training that teaches them to develop marketing plans and strategies while adhering to budgeting limitations. Students take lectures in advanced marketing theories so as to understand consumer behavior. Courses also concentrate on using an integrated method to manage direct marketing, the Internet, public relations, sales, and advertising as a unit. Students learn how to create a unified, well-integrated message, a readily recognizable brand, and a distinct identity. The following courses are some of the usual classes that students find in the master's program.
- Marketing ethics, research, and communications technology
- Campaign planning
- Multicultural marketing
- Media planning
- Writing for marketing communications
Popular Career Options
Graduates of the integrated marketing communications master's program may find upper-level positions in e-commerce firms, business-to-business companies, advertising agencies and public relations firms. Graduates of the program may work as a:
- Account coordinator
- Media relations specialist or media buyer
- Research analyst
- Sales Executive
- Brand planner
- Marketing consultant
Individuals seeking upper-level positions in marketing careers may be interested in a master's in marketing communications. This degree program teaches students about consumer behavior through market theory lectures, as well as hands-on training to create marketing plans.