Master's students in advertising can expect to develop critical thinking, market research and decision-making skills. Many programs also afford students the opportunity to specialize in a specific area of advertising, such as public relations, marketing communications, media planning, sales management or new technology.
Advertising schools may facilitate internships with local advertising agencies to provide students with access to practical learning experience. Programs are typically 30-60 credit hours in length and culminate in a Master of Arts in Advertising. During this program, students are typically expected to complete a thesis and an internship.
Because students who complete master's degree in advertising programs often assume autonomous or managerial career positions, leadership training may be incorporated into the curriculum. Graduates often find work in advertising firms that handle campaigns for multiple corporations. Professional services may include public relations, sales and interactive media, which is why many programs offer interdisciplinary training.
Master of Arts in Advertising Degree
To be admitted to master's degree programs in advertising, prospective students need a bachelor's degree in a related area, such as advertising, marketing, communications or public relations. Students should also be prepared to submit college transcripts, standardized test scores, letters of recommendation and a personal essay.
Advertising courses at the graduate level combine didactic learning with collaborative projects and internship experience. Classes that might appear in the curriculum include:
- Writing for media
- Advertising and society
- Advertising practices
- Media ethics
- Campaign structure
Employment and Salary Information
The U.S. Bureau of Labor Statistics (BLS) predicted that the employment rate for advertising sales agents will decrease by 3% between 2014 and 2024. Advertising, promotions and marketing management roles are expected to increase 9% during the same decade. As of May 2015, the annual median wage for advertising agents was $48,490, while the median for advertising and promotions managers was $124,850 (www.bls.gov).
Obtaining a master's degree in advertising will take roughly two years, culminating 30-60 credit hours. Upon completion, students will be prepared to enter the workforce as effective advertising, promotions and marketing managers or advertising agents.