Masters Degree in Marketing: Program Overviews

Essential Information

Within a Master of Science (M.S.) in Marketing program, students gain knowledge of brand strategies and global markets. Pupils may choose to concentrate their program in specific areas through elective courses like service marketing, computational marketing and brand management.

For admission, students must have a bachelor's degree and, depending on prior coursework, prerequisite classes in statistics, marketing, management and accounting may have to be completed. Relevant work or practical experience may also be necessary. Many programs require students to complete a practicum, internship or cooperative project.

Master of Science in Marketing

Students enrolled in a M.S. in Marketing program learn about marketing principles and methodologies, like consumer buying behavior, product development principles and techniques for targeting specific markets. They also discover how to effectively and accurately collect data about target consumers and create the best marketing strategy to increase revenue. Common courses are:

  • Marketing research
  • Strategic marketing
  • Marketing communications
  • Customer management
  • Marketing analysis

Popular Careers

Master's level graduates have the ability to prepare reports and analyze customer demographics for a wide variety of industries, including retail trade and manufacturing. Typical job titles include:

  • Market research analyst
  • Marketing manager
  • Market research consultant

Continuing Education Information

Candidates who earn an M.S. in Marketing may pursue doctoral degrees in marketing and related areas, which offers graduates the opportunity to pursue research and teaching positions within colleges and universities. A Ph.D. program may take about five years to complete, which includes original doctoral research, and writing and defending a dissertation.

Master of Science in Marketing degree programs prepare students for a demanding careers marketing products and services. Students learn essential marketing theories and strategies and have the opportunity to tailor their program to a specific specialization of interest.

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