Most marketing Ph.D. programs are geared towards students who wish to obtain faculty positions with academic institutions and include specializations such as merchandise marketing. Prerequisites include a bachelor's degree, professional work and/or proof of related scholarly research, a strong undergraduate GPA, and possibly a master's degree. Students might be required to serve as research or teaching assistants during the course of the program. The program culminates in a dissertation.
Ph.D. in Marketing
Doctoral programs in marketing are commonly offered through a school's marketing department, housed within the division of business or management. Students learn about consumer behavior and product management as well as marketing theories and methods.
Ph.D. programs focus heavily on research and most require individuals to complete and defend a dissertation in their area of study. Students typically work with advisors to develop a personalized curriculum around an area of interest, such as merchandise marketing. Course topics relating to merchandise marketing might include:
- Marketing models
- Marketing channels
- Consumer behavior
- Product management
- Promotional strategy
Employment Outlook and Salary Information
Students who complete a Ph.D. in the area of the merchandise marketing can pursue teaching and research positions with business schools at colleges and universities. According to the U.S. Bureau of Labor Statistics (www.bls.gov), employment of teachers at postsecondary institutions is expected to grow 13 percent, faster than the average rate for all jobs during the decade from 2014 to 2024. Much of the growth is due to increased enrollments. Tenure track positions generally attract more competition. In 2015, the median yearly salary for postsecondary teachers in business was $75,370.
Individuals interested in conducting merchandise marketing research can pursue a marketing Ph.D. specializing in the subject. These programs can lead to careers as faculty members in college or university business schools.