New York Business Marketing Colleges with Degree Descriptions

There are just over 40 different schools within the state of New York that have business marketing programs. Read an overview of 10 of the largest schools' programs, requirements and tuition info and find out which school is the right one for you.

View Popular Schools

Essential Information

New York students interested in studying business marketing will find many universities offering bachelor's, master's and doctoral degree programs. One school listed below also offers a graduate certificate in marketing. Marketing may be the main area of study or it may be offered as a concentration within a larger business administration program. Degrees may also be listed under the titles marketing research, marketing management or marketing communications. Some programs integrate an internship experience so that students can gain hands-on experience in the field. Ten of the largest public and private not-for-profit schools offering marketing programs are profiled below.


Columbia University in the City of New York

Located in New York City, this university's business school offers graduate students the opportunity to pursue either a Master of Science (MS) in Marketing or a Master of Business Administration (MBA) with an emphasis in marketing. The MS program is geared toward analytical research, and it requires students to complete an internship, a master's thesis and a math camp. Students in the MBA program take courses in behavioral economics, retailing, entrepreneurial sales and digital marketing. A research-oriented PhD program in marketing is also available, where students take consumer behavior, quantitative models and statistics. A dissertation is required.

CUNY York College

Located in the city of Jamaica, York College's Department of Business and Economics offers a Bachelor of Science (BS) in Marketing program. The undergraduate coursework covers market research, advertising, public relations and consumer behavior. Other program courses include international marketing, marketing management, direct marketing and industrial marketing.

Fashion Institute of Technology

New York City's Fashion Institute of Technology opened in 1944. Undergraduate students can earn a BS in Advertising and Marketing Communications, with program course topics covering statistical analysis, brand management and internet marketing. Students must complete an internship, and they can opt for a weekend and evening degree program option.

Hofstra University

Hofstra University in Hempstead is a private not-for-profit university that was founded in 1935. The Frank G. Zarb School of Business offers undergraduate students the opportunity to earn a Bachelor of Business Administration (BBA) in Marketing program with courses in consumer behavior and market research. The following graduate programs are available: an MBA in Marketing, a Master of Science in Marketing and a Master of Science in Marketing Research. Graduate coursework includes topics like advertising management, strategic planning and advanced marketing research. Marketing students can also earn an advanced certificate or dual degrees.

Mercy College

Found in Dobbs Ferry, Mercy College's School of Business offers a Bachelor of Science in Business Administration (BSBA) with a concentration in marketing. Undergraduate courses cover topics like strategic management, advertising, sales and international marketing. Graduate students can pursue a marketing MBA program that includes courses like marketing communication, sales forecasting and product development. MBA students must complete a capstone course; this course may involve a seminar, business plan, thesis or case analysis.

Pace University - New York

Pace University gained college status in 1948 as a private not-for-profit institution in New York City. Through the Lubin School of Business, students can pursue a BBA in Marketing program with concentrations in advertising and integrated marketing communication and global marketing management. Graduate students can complete an MBA with a concentration in marketing management. MBA courses cover organizational buying behavior, business-to-business marketing, mobile marketing strategy and marketing decision analysis.

St. John's University - New York

Located in Queens, this university offers a BS in Marketing program. Students study event marketing, sales promotion and marketing research. They may also take courses in retailing and direct marketing.

SUNY at Binghamton

This Vestal school offers a BS in Business Administration with a concentration in marketing. Program coursework includes topics such as customer analytics, market research, data driven marketing and strategic brand management. The School of Management also offers an MBA and doctoral program with a specialization option in marketing.

SUNY College at Brockport

The rural town of Brockport is the setting for this college that opened in 1835. Through the School of Business Administration and Economics, undergraduates can pursue a BS in Marketing. Program courses cover topics such as integrated communication, sales management and business-to-business marketing.

Syracuse University

Founded in the city of Syracuse in 1870, Syracuse University is a private not-for-profit research university. The Whitman School of Management offers undergraduate students the opportunity to earn a BS in Marketing Management. Students take courses in strategic partnerships, brand management and electronic retailing. At the graduate level, students can either earn an MBA with a marketing specialization or a PhD with a specialization in Quantitative Marketing. Graduate courses may cover product pricing, analytical modeling and empirical analysis.

School Comparison: At a Glance

School Name School Type and Setting Marketing Degree Programs Offered Undergraduate Tuition and Fees (2018-2019)
Columbia University in the City of New York 4-year, private not-for-profit; large city Master of Science in Marketing,
Master of Business Administration - Marketing Emphasis,
Doctor of Philosophy in Marketing
$59,430*
CUNY York College 4-year, public; large city Bachelor of Science in Marketing $7,158 (in-state); $14,828 (out-of-state)*
Fashion Institute of Technology 4-year, public; large city Bachelor of Science in Advertising and Marketing Communications $5,740 (in-state); $15,520 (out-of-state)*
Hofstra University 4-year, private not-for-profit; large suburb Bachelor of Business Administration in Marketing,
Master of Business Administration in Marketing,
Master of Science in Marketing,
Master of Science in Marketing Research,
Dual Marketing or Marketing Research Undergraduate and Graduate Degree,
Advanced Certificate in Marketing
$45,700*
Mercy College 4-year, private not-for-profit; large suburb Bachelor of Science in Business Administration - Marketing Concentration,
Master of Business Administration - Marketing Concentration
$19,042 *
Pace University - New York 4-year, private not-for-profit; large city Bachelor of Business Administration,
Master of Business Administration - Marketing Management Emphasis
$45,280*
St. John's University - New York 4-year, private not-for-profit; large city Bachelor of Science in Marketing $41,760*
SUNY at Binghamton 4-year, public; midsize suburb Bachelor of Science in Business Administration - Marketing Concentration,
Master of Business Administration - Marketing Specialization,
Doctor of Philosophy in Marketing
$9,808 (in-district); $9,853 (in-state); $26,648 (out-of-state)*
SUNY College at Brockport 4-year, public; rural fringe Bachelor of Science in Marketing $8,412 (in-state); $18,192 (out-of-state)*
Syracuse University 4-year, private not-for-profit; midsize city Bachelor of Science in Marketing Management,
Master of Business Administration - Marketing Specialization,
Doctor of Philosophy in Marketing
$51,853*

Source: *NCES College Navigator

Next: View Schools

Popular Schools

The listings below may include sponsored content but are popular choices among our users.

Find your perfect school

What is your highest level of education?