Online marketing bachelor's degree programs are widely available at public and private four-year institutions. These may be bachelor's degree programs specifically in marketing or more general bachelor's programs in business that include a marketing concentration. Some degrees can be earned fully online, while others are offered in a blended format. Some programs require prior college coursework.
Some schools offering marketing bachelor's degrees online expect students to have a certain amount of previously-earned college credits to transfer into the program. Once admitted, full-time students can usually earn their degree in around four years, although having earned transferable credits could lessen this time frame.
Online marketing bachelor's programs generally begin with foundational courses in business, business ethics and business principles. Students then learn many facets of marketing, including product analysis and promotional campaigns. Examples of online courses in marketing bachelor's degree programs include the following:
- Introduction to business
- Introduction to marketing
- Marketing strategy
- Strategic Internet marketing
- Consumer behavior
- Advertising and promotions
- Entertainment marketing
- International marketing
Unlike campus-based marketing programs, online programs afford students the opportunity to take courses at their own pace. Communication is asynchronous, thereby not requiring students to be online at a specific time. Students use electronic classrooms to complete assignments, while online discussion boards are used for interaction with professors. Online tutors are also available, providing students with help in areas such as writing and research. Many marketing programs can be completed totally online, but some require internships.
Career Information for Graduates
Online marketing programs offer graduates a wide variety of career options. Upon completing a program, the student has developed skills useful to businesses and government in nearly any area of focus. Graduates of an online marketing bachelor's program may pursue careers in the following fields:
- Product development
- Sales promotion
- Public relations
- Marketing management
- Institutional buying
Online bachelor's degree programs in marketing provide an introduction to fundamental business concepts followed by more focused studies in marketing-related topics like advertising and promotional campaign management. This training has applications in a broad range of industries.