For students who aspire to work in the advertising industry, there are currently five degree programs available in the state of Oregon. These programs award associate's and bachelor's degrees in a variety of subjects. Although only two of these programs are focused specifically on advertising, all of the schools' programs provide skills and knowledge that could be applied to a career in the advertising field. Students are encouraged to develop a portfolio through the years of their education and may be granted the opportunity of an internship, participation in a club, or a gallery showing during their studies.
Read on to find more detailed profiles for each of the Oregon schools to offer programs in advertising, as well as find a comparison table with schools' settings and tuition info.
Lane Community College
Eugene-based Lane Community College offers a 2-year degree program in graphic design that equips students with the technical skills to produce materials for advertising campaigns. The program, available through the Division of the Arts, contains faculty members that include both artists and scholars. Coursework may cover digital design tools, graphic design history, business practices, digital illustration, Web production, writing and typography. A hands-on approach is emphasized, and students are required to complete cooperative learning experiences that allow them to sharpen their skills through real-life practice. Students can graduate from this program with a portfolio of their work.
Linn-Benton Community College
Located in Albany, this community college features diverse educational offerings, including an associate's degree program in visual communication focused on graphic design. The program prepares students for entry-level employment within the visual communication industry, including jobs on advertising teams. The school includes graphic design and digital imaging labs, as well as industry-standard equipment for design work, illustration and printing. Additionally, school galleries regularly display students' work. Aside from teaching technical skills in typographical design, drawing, digital page layout and more, the program also helps students develop the analytical, problem-solving and teamwork skills necessary to work in the field.
Portland Community College
This public college located in Portland provides students with the opportunity to prepare for careers in advertising through an associate's degree program in graphic design. Courses teach the fundamentals of graphic design, while emphasizing knowledge of the latest software and computer programs. Instructors can help students combine text and graphics to produce compelling advertisements and other visual communication materials. The 97-credit program includes 16 credits of general education courses, as well as focused coursework on digital imaging, printmaking, website creation, illustration and advertising.
Portland State University
Portland State University is located on a 50-acre main campus based in downtown Portland and enrolls more than 27,000 students each year. The school offers over 100 undergraduate and graduate programs, including a Bachelor of Arts in Advertising Management program.
This program is offered through the university's School of Business Administration and is designed to provide students with the ability to analyze options and make strategic decisions in various areas of advertising. Coursework includes consumer behavior, customer satisfaction, media strategy and market research. A minimum of 24 credits within the field is required to graduate. Opportunities to learn outside of the classroom include internships and work on the student-designed Ad Biz website. Students may also participate in the American Advertising Federation's National Student Advertising Competition. An advertising management minor is also available to graphic design students.
University of Oregon
For students interested in advertising, the University of Oregon in Eugene offers an undergraduate journalism program with an advertising concentration. This advertising program is offered through the School of Journalism and Communication. Available courses cover the history of journalism, research, writing, visual communication and legal aspects of journalism; students are encouraged to pursue coursework that best aligns with their personal interests. In addition to traditional classroom learning, students are given various opportunities to intern. Allen Hall Advertising, a student-run advertising agency, provides a unique way for students to gain experience. The school also offers study abroad programs in Ghana and the Galapagos.
School Comparison: At a Glance
|School Name||School Type & Setting||Advertising Programs Available||Undergraduate Tuition & Fees (2018-2019)*|
|Lane Community College||2-year, public; fringe rural||Associate of Applied Science in Graphic Design|| $4,812 in-state;
|Linn-Benton Community College||2-year, public; small city||Associate of Applied Science in Visual Communication|| $4,922 in-state;
|Portland Community College||2-year, public; large city||Associate of Applied Science in Graphic Design|| $4,340 in-state;
|Portland State University||4-year, public; large city|| Bachelor of Arts in Advertising Management,
Advertising Management Minor for Graphic Design Majors
| $9,105 in-state;
|University of Oregon||4-year, public; midsized city||Bachelor of Arts or Bachelor of Science in Journalism with a Concentration in Advertising|| $11,898 in-state;
Source: *NCES College Navigator.