The field of marketing involves the manipulation of the forces that influence a customer's decision-making processes in order to increase sales for a company.
Generally, a bachelor's degree or master's degree in marketing is a prerequisite for the Ph.D. program. However, degrees related to business may also be acceptable. Some universities may require letters of recommendation and a minimum GRE or GMAT score before admission. A Ph.D. program can take 3 to 5 years to complete and requires a dissertation prior to graduation.
Ph.D. in Marketing
Ph.D. programs in marketing prepare students for their own careers in research. Areas of emphasis include economics, operations research, sociology, statistics and psychology. Most graduates with a Ph.D. in marketing go on to pursue careers in academia, but many also work in corporate marketing research. Common courses taken in marketing Ph.D. programs are microeconomics, consumer behavior, and data analysis. Other areas of focus include the following:
- Branding strategies
- Quantitative marketing methods
- Statistics and management
According to the U.S. Bureau of Labor Statistics (BLS), the occupation of post-secondary teachers, which includes professors of marketing, is anticipated to increase by 13% from 2014-2024, which is faster than average compared to other occupations (www.bls.gov). The BLS also stated that as of May 2015, the average annual salary for professors of business (a marketing-related field) was $92,220. Marketing Ph.D. graduates can also work as market research analysts or survey researchers.
A Ph.D. program in marketing allows students to take advanced courses in fields like microeconomics, consumer behavior and data analysis. This program prepares them to perform marketing research and eventually become part of academic communities or corporate marketing teams.